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    NIKE

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    sukk
    Nike is the world's largest athletic footwear and apparel company known for its swoosh logo. Founded in 1962 as Blue Ribbon Sports and later renamed Nike in 1972, the company uses innovative marketing strategies centered around brand image, sponsorship of athletes, and premium pricing to dominate the global sportswear market. After initially focusing on running shoes, Nike expanded into tennis, basketball, and other sports, signing iconic athletes like Michael Jordan to help promote its products. In recent decades, Nike has increased its focus on international growth, particularly in cricket-obsessed India and soccer-driven Brazil.

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    NIKE

    Uploaded by

    sukk
    2K views20 pages
    Nike is the world's largest athletic footwear and apparel company known for its swoosh logo. Founded in 1962 as Blue Ribbon Sports and later renamed Nike in 1972, the company uses innovative marketing strategies centered around brand image, sponsorship of athletes, and premium pricing to dominate the global sportswear market. After initially focusing on running shoes, Nike expanded into tennis, basketball, and other sports, signing iconic athletes like Michael Jordan to help promote its products. In recent decades, Nike has increased its focus on international growth, particularly in cricket-obsessed India and soccer-driven Brazil.

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    Nike Promotions in US, India and Brazil

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    Nike is the world's largest athletic footwear and apparel company known for its swoosh logo. Founded in 1962 as Blue Ribbon Sports and later renamed Nike in 1972, the company uses innovative marketing strategies centered around brand image, sponsorship of athletes, and premium pricing to dominate the global sportswear market. After initially focusing on running shoes, Nike expanded into tennis, basketball, and other sports, signing iconic athletes like Michael Jordan to help promote its products. In recent decades, Nike has increased its focus on international growth, particularly in cricket-obsessed India and soccer-driven Brazil.

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    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views20 pages

    NIKE

    Uploaded by

    sukk
    Nike is the world's largest athletic footwear and apparel company known for its swoosh logo. Founded in 1962 as Blue Ribbon Sports and later renamed Nike in 1972, the company uses innovative marketing strategies centered around brand image, sponsorship of athletes, and premium pricing to dominate the global sportswear market. After initially focusing on running shoes, Nike expanded into tennis, basketball, and other sports, signing iconic athletes like Michael Jordan to help promote its products. In recent decades, Nike has increased its focus on international growth, particularly in cricket-obsessed India and soccer-driven Brazil.

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    of 20

     World’s No.

    1 manufacturer and marketer of athletic footwear and


    apparel.

     Nike stands for Success, excellence, high performance, fame, etc.

     NI-KEY is the winged goddess of victory.

     Founded in 1962.

     Originally started as Blue Ribbon Sports.

     In 1972 changed the name as NIKE.


     As famous as a coke bottle

     Symbolize not just sports culture, but also street culture

     Created by Caroline Davidson in 1971

     Represents the wing of the Greek Goddess NIKE

     In spring of 1972, the first shoe with the NIKE SWOOSH was
    introduced
     Made Nike stand out like no other company.

     Represents Nike’s can do attitude

     Coined in 1988 by Nike’s ad agency Wieden and Kennedy and a


    group of Nike employees

     Nike continues to lure customers with a marketing strategy centering


    around a brand image which is attained by the distinctive logo and
    advertising slogan
     Nike is the world's #89 advertiser .

     Using innovative advertisements that are dramatic, unusual, etc.

     Promotes its products by sponsorship agreements.

     Used premiere athletes to help promote its products.

     Promotes itself as a premium-brand.

     Able to price its products higher than its competitors


     Deep-rooted desire for cultural inclusiveness and individual
    athletic accomplishment.

     Nike appeals to disparate elements of Americans'


    personalities.
     Started off with Steve Prefontaine in the 60’s wearing Nike running
    shoes.

     In early eighties Nike was endorsed by Magic Johnson and Larry


    Bird.
    In 1985 Michael Jordan came to the company.

    Introduced the ‘Air Jordan’ shoe.


     One of the most lucrative sports for Nike is
    tennis.

     Has been major sponsorer for leading tennis


    players.

     They include Pete Sampras, Serena Williams,


    Roger Federer, Andrew Agassi.
     Has been present in India
    for over a decade.

     Till recently, India didn't


    really figure in the
    company's marketing and
    promotion activities.
     India is a cricket crazy nation.

     Nike now understood the importance of cricket.

     In December 2005, it tied up with coaching


    schools like the BCCI's National Cricket
    Academy.

     Nike now became the official kit sponsorer of


    Indian cricket team.
    Nike wrested the rights to become the
    official kit sponsor for the Indian cricket
    team for the next five years.

    It paid Rs 196 crore (Rs 1.96 billion) to


    the Board of Control for Cricket in India
    for the privilege.
    The first "Just Do It" cricket ad also made its
    appearance during the Champions Trophy. "We want
    to look at what drives the passion for cricket in
    India. We aim to connect emotionally with our
    customers,"

    ------------------Sanjay Gangopadhyay, marketing


    director, Nike India.
     Nike is targeting young people in India.

     Paying attention to other popular games in India.

     Partnership with the All India Football Federation in March


    2006.

     Signed on India's leading football star Bhaichung Bhutia

     Entered into a deal with Bhupathi Tennis Academy


     Brazil leading soccer nation

     Nike is not very strong in football


    market.

     Nike mostly concentrated on football to


    promote its products.
    Sponsoring Brazil national team.

    The national shirt becomes a Nike


    promotion.

    Brand ambassador Ronaldo.

    With the help of Google Nike created


    social networking site for football.
    joga.com.
    Amzad Pasha Sirisha Sri Teja

    Sukumar Robin

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