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    Istruktura: NG Pamilihan

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    Sher-Anne Fernandez - Belmoro
    Here is the retailing strategy of Lazada and OLX in a table form: Company Product Quantity Location Pricing Appeal Lazada Variety of Large Online Competitive pricing Frequent sales products from inventory platform with promos and promos on different discounts their app and categories website. Easy to use interface. OLX Used and Limited Online Lower prices Large selection second-hand inventory classifieds compared to of used goods goods and platform Lazada and ability to services sell locally. Lazada has a better overall retail

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    Istruktura: NG Pamilihan

    Uploaded by

    Sher-Anne Fernandez - Belmoro
    84 views33 pages
    Here is the retailing strategy of Lazada and OLX in a table form: Company Product Quantity Location Pricing Appeal Lazada Variety of Large Online Competitive pricing Frequent sales products from inventory platform with promos and promos on different discounts their app and categories website. Easy to use interface. OLX Used and Limited Online Lower prices Large selection second-hand inventory classifieds compared to of used goods goods and platform Lazada and ability to services sell locally. Lazada has a better overall retail

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    retailing-demo-Edited

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    Here is the retailing strategy of Lazada and OLX in a table form: Company Product Quantity Location Pricing Appeal Lazada Variety of Large Online Competitive pricing Frequent sales products from inventory platform with promos and promos on different discounts their app and categories website. Easy to use interface. OLX Used and Limited Online Lower prices Large selection second-hand inventory classifieds compared to of used goods goods and platform Lazada and ability to services sell locally. Lazada has a better overall retail

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    84 views33 pages

    Istruktura: NG Pamilihan

    Uploaded by

    Sher-Anne Fernandez - Belmoro
    Here is the retailing strategy of Lazada and OLX in a table form: Company Product Quantity Location Pricing Appeal Lazada Variety of Large Online Competitive pricing Frequent sales products from inventory platform with promos and promos on different discounts their app and categories website. Easy to use interface. OLX Used and Limited Online Lower prices Large selection second-hand inventory classifieds compared to of used goods goods and platform Lazada and ability to services sell locally. Lazada has a better overall retail

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 33

    Istruktura

    ng
    Pamilihan
    Inihanda ni:
    Sher-Anne F.
    Belmoro
    marketing
    Qd= 150-P Qs= -60+2P
    Presyo Dami ng Demand Dami ng Supply
    40 110

    55
    80
    65 110
    100
    I want to buy dress on my
    Graduation Day.

    BOUTIQUE
    I need to send my written
    works to my teacher’s email.

    Computer
    Shop
    I need to buy medicine
    for my sister illness.

    Drug Store
    I’m tired walking around the mall and I
    need to eat heavy meal to get my energy
    back.

    Restaurant
    I want to buy some household
    materials for my new house.

    Hardware
    I need to buy food stock
    good for a month.

    GROCERY
    STORE
    What is
    RETAILING?
    RETAILING
    business activity of
    selling goods and
    services DIRECTLY to
    consumers for personal
    consumption.
    THE DIFFERENCE

    Goods Service
    tangible products activities provided
    usually we touch by people to
    to satisfy needs satisfy needs and
    and wants wants
    THE DIFFERENCE
    Retailler Wholesaler

    Final Consumer
    Channel of Distribution

    Manufacturer Distributors/Wholesalers

    Consumers Retailers
    Importance of retailing

    1. they help the physical


    flow of goods and
    services from supplier to
    end user
    2. they meet the needs and
    preferences of
    consumers
    Successful Retail Store
    owners
    CHOOSING THE RETAIL MIX

    Product
    Product Quantity
    Quantity

    Choosing
    Choosing the
    the Location
    Location Time
    Time
    Retailing
    Retailing Mix
    Mix

    Pricing
    Pricing Appeal
    Appeal
    The Product to Sell
    QUANTITY Available for
    Consumer
    Location
    Retailer’s location must
    be…
    Convenient
    Actual site of the store
    Right location of the store

    NONSTORE RETAILERS
    direct marketers through MAIL,
    INTERNET, TELEVISION, TELEPHONE,
    and CATALOGUES
    Timing
    Pricing

    Php 2500.00

    Php 1500.00

    Php 500.00
    Appeal

    Print Ads
    TV Ads
    Radio Ads, etc.
    Example of Print Advertisment
    Example of TV Advertisement
    What is
    RETAILING?
    Activity: Philip 66
    Name of the member Retail mix strategy
    Faith Orteras Product to sell Smart Phone( Samsung)
    Hope de Guzman Quantity One item per person/customer
    Lovely Etulle Location Stall at mall (CB MALL)
    Joy Reyes Timing Available all year round at mall hours
    only
    Jewel Cruz Pricing Php5,000 to Php 10,000
    Jervis Tan Appeal Flyers and Sale every end of the
    month.
    Assignment:
    Using the internet, try to find out
    the retailing strategy of Lazada
    and OLX. Write the information
    in a table form. Which business
    have better strategy and why?

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