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Zomato: (The Online Order Food Delivery Service)

Zomato is an online restaurant discovery and food delivery service founded in 2008 operating in 11 countries. It has listings for over 180,500 restaurants in 36 cities. Some of Zomato's achievements include being ranked the top 2 startup in India in 2016 and generating over 95% of revenues from ads in 2013. The document discusses Zomato's marketing strategies, competitors, impact of regulations, challenges including layoffs at competitor Foodpanda, and conclusions about improving ad promotion and security.

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205 views9 pages

Zomato: (The Online Order Food Delivery Service)

Zomato is an online restaurant discovery and food delivery service founded in 2008 operating in 11 countries. It has listings for over 180,500 restaurants in 36 cities. Some of Zomato's achievements include being ranked the top 2 startup in India in 2016 and generating over 95% of revenues from ads in 2013. The document discusses Zomato's marketing strategies, competitors, impact of regulations, challenges including layoffs at competitor Foodpanda, and conclusions about improving ad promotion and security.

Uploaded by

Pubg Gamer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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ZOMATO

(The online order food delivery service)


PRESENTED BY

ADITI GANGWAR
B.COM (HONS.) SECOND YEAR
REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
INTRODUCTION

* Zomato is a restaurant search and discovery


service founded in 2008 by Deepinder Goyal and
Pankaj Chaddah.
* For 180,500 restaurants in 36 cities. It is currently
in 11 Countries (Including India) and plans to be in
22 new countries in the next two years.
* The name “zomato” is taken from word tomato.
ACHIEVEMENTS

* On 21th March 2016 . Zomato ranks as the


top 2 startup for India in the startup ranking .
* Zomato generate over 95% of revenues
from ads in FY13.
Marketing Strategies

* They are entertaining .


* Excellent graphics and higher degree of creativity.
* They never fail to cash the latest happenings.
* They prefer quality to quantity.
* Knows its audiences.
* Featured and user friendly website.
* Coupons and price off.
Competitors
Swiggy
Uber Eats
Foodpanda
Domino’s
Pizza Hut
Just Eat
Faaso’s
Tasty Khana
Impact of Recent Govt. Regulation

New Delhi: The food safety and standards


authority of India (FSSAI) has issued revised
guidelines that directly impact online food
and grocery operators such as bigbasket as
well as food delivery platforms like swiggy
and zomato.
Major Challenges

* According to a January 28 report in The Times


of India, Internet backed food panda has not
found a buyer even with a bottom price tag of
$10-15 million.
* The company laid off 300 people in December
2015 about 15% of its workforce. In September
2015, Tinyowl had fired 100 Employees in its
Mumbai and Pune offices.
Conclusion

* The users could’t display their ads on their


social networking profiles.
* Promoting the ads through feature ads,
banner mgmt.
* Security configuration for content.

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