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Principles of Project Management Nestle

This document provides a case study analysis of Nestle Pakistan Limited. It discusses Nestle's company profile, goals, products, financial performance from 2013-2012, market share, Porter's five forces analysis, SWOT analysis, recommendations, and conclusion. The key points are that Nestle is a leading food producer in Pakistan, its goals center around good food and health, it has a wide range of dairy, beverage, and food products, and it has maintained strong financial performance and a dominant 60% market share position.

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Mohammed Sahal
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1K views14 pages

Principles of Project Management Nestle

This document provides a case study analysis of Nestle Pakistan Limited. It discusses Nestle's company profile, goals, products, financial performance from 2013-2012, market share, Porter's five forces analysis, SWOT analysis, recommendations, and conclusion. The key points are that Nestle is a leading food producer in Pakistan, its goals center around good food and health, it has a wide range of dairy, beverage, and food products, and it has maintained strong financial performance and a dominant 60% market share position.

Uploaded by

Mohammed Sahal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Principles of Project Management

SUBMITTED BY :
MOHAMMAD SAHEL ABIDI (13071)
MUHAMMAD AHSAN (63906)
RIMSHA IMRAN (13077)
INTRODUCTION

• Nestle is one of the best food companies not only in Pakistan but all over the world. The
members working in the Organization are concern about developing the high standards in
the market.
• “Now, in making this Report my main focus is to study all the strategies followed by the
Nestle Company. Which are centered on 4P’s of marketing. I got the information from
different resources where most common is the Internet. Through Internet I got the overall
history and background of the company. I have covered all the main aspects of the
Report”.
DISCUSSION & FINDINGS
COMPANY PROFILE
Name : Nestle Pakistan Limited Type of Industry :
Food Producer Incorporated in 1979 Listed
in Capital Market : Karachi & Lahore Stock Exchanges Ranking in Capital
Market: Top 25 Listed Companies Share in Capital Market : PKR
263.93 bn (As of April, 2021) Total Revenue : PKR 96.70 bn (As of
November, 2020) Net Revenue : PKR 7.80 bn (As of November, 2020)
Number of Employees : 3.87k (As of November 2020)
GOALS OF NESTLE
• Promoting goals are perfect with the general corporate targets of
settle.
• Good Food, Good Life, the key to health, nutrition and wellness.
• Lead a dynamic, spurred and proficient workforce – glad for our
legacy and positive about what's to come.
• Convey investor esteem through gainful long haul development, while
proceeding to play a critical and dependable part in the social,
monetary, and natural segments of Pakistan.
NESTLE PRODUCTS

Milked dairy and Beverages Bottled Water Baby Food Food Break Fast Cereals Chocolate &
chilled dairy Confectionary
MILKPAK NESCAFE NESTLE Pure Life CERELAC MAGGI-2 Corn Flakes KITKAT
NESVITA NESQUICK Minute  
NIDO NESTLE Fruita Noodles Honey Gold Flakes
NESLAC Vitals MILO
EVERYDAY KOKO Crunch
NESTLE Dahi
NESTLE Fruit
Yogurt NESTLE
Raita MILKPAK
Cream
Porter Five Forces
SUMMARY OF FINANCIAL
PERFORMANCE

Accounting Heads 2013 2012 Changes


MARKET SHARE

Sales 86,227 79,088 +9.0%


other: 10.00%
Gross Profit 28.0% 27.2% +0.8%

Operating Profit 13.3% 13.9% -0.6%

Unilever: 30.00%
Net Profit after Tax 6.8% 7.4% -0.6%
Nestle:
60.00%
Earnings per Share 129.37 129.32 -
SWOT ANALYSIS
• Company’s name Nestle specifies the quality image high standard and quality product.
• Loyalty from customers is also the major strength for the company.
• Employees are also loyal due to the decentralized culture of the company.
• People trust on products due to proper health and safety measures.
• Company has the ability to compete in a dynamic environment.
• Company always adapt the new technology.
Weaknesses
• There is not much margins for retailers to prefer it’s sales.
• They need to improve the facilities like chillers.
• The distribution cost is high as compared to the competition in the local market.
Opportunities
• They have an opportunity to expand or capture the market by adding its
product line.
• They have the opportunity to offer snacks.
• They can also capture the market of home appliances.
• Company can open separate stores to eliminate retailers.
• Recently, they have created an opportunity for themselves by introducing
chillers in the market.
• Company is trying to open stores in universities.
• They can provide incentives to retailers to increase sales volume. Company
can enter in ice cream products
Threats
• Existing companies are increasing their product lines that can prove to
be a threat in the coming years.
• Company like Cadbury is giving more discounts to retailers as
compared to distributors dueto which retailers prefer its products for
sale.
• As compared to the local competitors, our distributor cost is very
high. As Nestlécon fectionary Products has to maintain and obey the
Nestlé standards.
RECOMMENDATIONS
• Sales promotion schemes to be introduced e.g. buy a dozen and get
one free.
• Setup of stalls in local festivals so that the products could be available
within the reach of a lay man. Appreciation to retailers in achieving
the given targets of sales of various Nestle products.
• R & D to introduce the new food products.
CONCLUSION

• Good food good life is not just a part of their logo they make sure
that they follow this principle. Their true commitment to their
consumer is a reason that company has developed so drastically not
only, is an achievement in itself & shows how much the consumer
love Nestle products.
Thank You

The End

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