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    Marketing Management Project: Presented By: Anooja Sajeev T2 Mba A Roll No:16

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    Anooja Sajeev
    Divine shampoo is being presented as a project. The shampoo is positioned as an effective hair care product that removes dandruff, prevents hair loss, and nourishes hair from the scalp. It contains aloe vera to boost hair growth and prevent damage. The target market is men and women concerned with hair care, especially youth. The shampoo will be priced competitively using a penetrative strategy and distributed through a chain of manufacturers, wholesalers, retailers to consumers. Promotion efforts will utilize television, magazines, social media, and free samples.

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    Marketing Management Project: Presented By: Anooja Sajeev T2 Mba A Roll No:16

    Uploaded by

    Anooja Sajeev
    117 views14 pages
    Divine shampoo is being presented as a project. The shampoo is positioned as an effective hair care product that removes dandruff, prevents hair loss, and nourishes hair from the scalp. It contains aloe vera to boost hair growth and prevent damage. The target market is men and women concerned with hair care, especially youth. The shampoo will be priced competitively using a penetrative strategy and distributed through a chain of manufacturers, wholesalers, retailers to consumers. Promotion efforts will utilize television, magazines, social media, and free samples.

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    ANOOJA MARKETING

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    Divine shampoo is being presented as a project. The shampoo is positioned as an effective hair care product that removes dandruff, prevents hair loss, and nourishes hair from the scalp. It contains aloe vera to boost hair growth and prevent damage. The target market is men and women concerned with hair care, especially youth. The shampoo will be priced competitively using a penetrative strategy and distributed through a chain of manufacturers, wholesalers, retailers to consumers. Promotion efforts will utilize television, magazines, social media, and free samples.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    117 views14 pages

    Marketing Management Project: Presented By: Anooja Sajeev T2 Mba A Roll No:16

    Uploaded by

    Anooja Sajeev
    Divine shampoo is being presented as a project. The shampoo is positioned as an effective hair care product that removes dandruff, prevents hair loss, and nourishes hair from the scalp. It contains aloe vera to boost hair growth and prevent damage. The target market is men and women concerned with hair care, especially youth. The shampoo will be priced competitively using a penetrative strategy and distributed through a chain of manufacturers, wholesalers, retailers to consumers. Promotion efforts will utilize television, magazines, social media, and free samples.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    MARKETING MANAGEMENT

    PROJECT
    PRESENTED BY :
    ANOOJA SAJEEV
    T2 MBA A
    ROLL NO:16
    SHAMPOO

    • Shampoo is a hair care product, typically in the form of a viscous liquid, that is
    used for cleaning hair. Shampoo is used by applying it to wet hair, massaging the
    product into the scalp, and then rinsing it out. Typical reason of using shampoo is
    to remove the unwanted dirt in the hair.There are different types of herbal and
    non herbal shampoos available in the market.
    DIVINE SHAMPOO
    Healthy scalp ,healthy hair
    NEEDS AND WANTS

    • The customers need a shampoo to get rid of dirt in the hair remove
    dandruff and prevent hairfall.
    • Customers need strong and healthy hair
    • The hair should look shiny and smoother
    • Consumers look for a trusted shampoo that give expected results.
    DIVINE SHAMPOO

    • Divine shampoo is an effective hair care shampoo used for the removal of
    dandruff and prevents hair loss.
    • It nourishes your hair from the scalp making it stronger and healthier.
    • Contains alovera which boosts hair growth and prevents damage.
    • Attractive fragrance.
    • Clinically tested and proven by experts.
    PRODUCT FEATURES

    • Anti-hairfall
    • Anti-dandruff
    • Prevents hair damage
    • Grows your hair long
    • Nourishes your hair
    • Soft and shiny hair
    COMPETITORS

    • CLEAR
    • DOVE
    • CLINIC PLUS
    • PANTENE
    • HEAD AND SHOULDERS
    • HIMALAYA
    • TRESEMME
    MARKET SEGMENTATION

    • Geographic : National and international customers


    • Demographic : Age-teenage and adults
    Occupation -Working and non-working class
    • Psychographic : Attitude and lifestyle
    TARGET MARKET

    • Men and women especially youth who is concerned of their hair


    • Middle class and lower class
    POSITIONING

    • Divine has been positioned as an antidandruff shampoo to attract the


    youth towards the styling needs .It is suitable for all types of hair and
    repairs hair damage.
    PRICING
    • Pricing Strategy: Penetrative– low price to attract more customers in
    comparison to the competitors.
    • Prices are Flexible to the market conditions and to the cost of
    manufacturing and also to the prices of competitive products
    • The price varies according to the volume
    DISTRIBUTION

    • Manufactured product will move through the following channel of distribution.

    MANUFACTUR WHOLESAL CONSUMER


    MANUFACTUR WHOLESAL RETAILER
    ER ER RETAILER CONSUMER
    ER ER
    PROMOTION

    • The following medias will be used to create an impression in the customers


    minds.
    • TELEVISION ADVERTISEMENTS
    • MAGAZINES
    • SOCIAL MEDIAS
    • DISTRIBUTION OF FREE SAMPLES
    THANKYOU

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