MGSC 300 Week 10.2: Welcome To Management Information Systems!

MGSC 300 Week 10.
2
Welcome to Management Information Systems!
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MGSC 300 Class Meeting 10.2 Agenda
• The daily poll
• Business in the News
•
• Chapter 10 – Enterprise Systems
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Enterprise Systems: An Introduction
An Enterprise System is a large scale application software package that supports business
processes, information flows, reporting, and data analytics in complex organizations.
Four Types of Enterprise Systems:
1. Enterprise Resource Planning (ERP)
2. Supply Chain Management (SCM)
3. Customer Relationship Management (CRM)
4. Enterprise Social Platforms
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Enterprise Systems: Terminology
• Core business processes
o Include accounting, finance, sales, marketing, human
resources, inventory, productions, and manufacturing
• Value-added reseller (VAR)
o Customizes or adds features to a vendor’s software or
equipment and resells the enhanced product
• Legacy systems
o Older information systems maintained over decades because
they fulfill critical needs
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Enterprise Resource Planning Systems Past
• Integrating accounting, finance, HR, marketing, and
other critical business functions
• Originally run on client-server architecture and
customer-designed apps
• Now web-based with a focus on social collaboration,
deployment flexibility, faster response, and accessibility
from mobile devices
• An enterprise application integration (EAI) layer enables
the ERP to interface with legacy apps
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Enterprise Resource Planning Systems Today
• ERP Add-Ons:
o Sales associates to process orders, take payments, and
collect signatures with an iPad app
o Field technicians to provide customer service from anywhere
o Marketing to manage every aspect of ongoing customer
relationships using a smartphone app
o Production to access the real-time information needed to
reduce stock-outs and excess inventory
o Customers to access, pay, and view invoices online
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Enterprise Resource Planning Complexity
Figure 10.3: Overview of the complexity of ERP and its interfaces with other
enterprise systems (U.S. Army Business Transformation Knowledge Center,
2009)
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Enterprise Resource Planning Selection
• Select an ERP solution that targets the company’s
requirements
• Evaluation potential ERP vendors’ strengths and
weaknesses
• Meet with each vendor and get a hands-on demo of its
ERP solutions
• Calculate the ERP’s total cost of ownership (TCO)
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Enterprise Resource Planning Failures
ERP Failure Factors
o Cost misrepresentation
o Unrealistic implementation timeframes
o Software-license issues
50-70% of ERP projects fail due to one or more of these factors.
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12
Supply Chain Management
Figure 10.5: Build a supply chain

The efficient management of the flows of material, data, and payments along
the companies in the supply chain, from suppliers to consumers.
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Supply Chain Flows
• Material or product flow: the movement of materials
and goods from a supplier to its consumer.
• Information flow: the movement of detailed data among
members of the supply chain, for example, order
information, customer information, order fulfillment,
delivery status, and proof-of-delivery confirmation.
• Financial flow: the transfer of payments and financial
arrangements.
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Supply Chain Management Goals
• SCM systems are configured to achieve the following
business goals:
o To reduce uncertainty and variability in order to improve the
accuracy of forecasting
o To increase control over processes in order to achieve optimal
inventory levels, cycle time, and customer service
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Supply Chain Management Innovations (1 of 2)
• Always-On Supply Chain: is impacted by these
innovative technologies:
• Robotics and automation: demonstrating “human”
capabilities
• Inventory and Network Optimization Tools: providing
ability to deploy assets and position inventory
• Sensors and automatic identification: delivering
computing and communications power to everyday
devices and businesses
• Predictive Analytics: predicting patterns associated with
consumer behavior
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Supply Chain Management Innovations (2 of 2)
• Wearables and mobile technology: performing many of
the same computing tasks as mobile phones and laptop
computers
• Driverless vehicles and drones: transforming supply
operations by monitoring functioning of plants
• Cloud computing and storage: supporting an
enterprise’s efforts to share data with multiple
geographically dispersed partners
• 3D printing/Additive Manufacturing: which could
revolutionize production processes and have far-
reaching implications
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Customer Relationship Management Systems
• Why does CRM Matter?
o Data analytics, sophisticated predictive analytics, and
BI are needed to determine customer lifetime value
(CLV); then business rules need to specify how to
treat or manage customers based on their value
score.
o Intelligently managing relationships with customers
can increase revenues and net profits significantly.
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Customer Acquisition/Retention
• CRM and Customer Acquisition/Retention
o CRM technologies help marketing managers run effective
campaigns, promotions, commercials, and advertisements to
attract new customers, or to increase sales to existing
customers, or to do both.
o Newly acquired customers are unprofitable until they have
purchased enough products or services to exceed the cost to
acquire and service them.
o Retaining customers that generate revenues in excess of the
costs is critical.
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Enterprise Social Platforms
• Refers to private (company
owned) social media,
software, platforms, or apps
specially designed for use by
business leaders and
employees to fulfill the
strategic mission.
• Three main reason for
interest:
o Knowledge management
o Collaboration
o Employee pressure
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Enterprise Social Platforms: SharePoint
• Provides tools for setting up employee social network platforms and
company wikis
• Share space to store documents from any desktop or mobile device,
so they are not siloed on any one person’s hard drive or device
• Enables coworkers to stay up-to-date and work simultaneously on a
single document, save previous versions, and track updates
• Uses Yammer as its main collaborative tool
• Other offerings in the market: Slack, Workplace, Discord, Teams,
Hangouts, etc.
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Reminders
• Chapter 9 and 10 quiz on Monday!
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50-70% of ERP projects fail due to one or more of these factors.

Figure 10.5: Build a supply chain

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