Mobile Marketing, Loyalty & Analytics Via Integrated Mobile Platform

Mobile Marketing , Loyalty &
Analytics
Via
INTEGRATED MOBILE PLATFORM
Dec 8, 2021
Copyright © 2005-2010 Symbioun Technologies, Inc. All Rights Reserved
The Opportunity
• Symbioun’s platform is modular to help you to

engage your customers continuously
• Symbioun can provide integration and custom

development services
• Participate in the Megatrend of Convergence –

Media, Device, Functionality, Infrastructure (4G,
Cloud)
(News Paper, Radio, Internet, Broadcasting- TV, PC, NoteNetebooks, PDAs, Smart phones,- Talk, Sms, Email, Music, Tv, Store, Retrieve)
Dec 8, 2021 2
About Symbioun
• Incorporated in 1993 Symbioun has 120 + employees and is

growing
Start of Mobile Division with a

Product / Solution focus
Offshore Development Center

established in India
2008
Europe &
Middle East
Consulting Co established
in USA
Dec 8, 2021 3
Technology Expertise
• Microsoft.Net
• ASP.NET Ajax, NHibernate, LinQ, SSIS, XMPP, Web Services, Bluetooth Stack, MSMQ, Windows
Workflow, DNN, Natural Language Proc
• Java/J2EE
• Struts, Tapestry, GWT, SpringMVC, Spring, Hibernate, iBatis, EJB 3.0, JMS, Web Services,
Liferay, JCA, JMS, Swing, JWS, Drools
• LAMP
• Rich Internet Applications
• Ajax, Flex, Ruby, Perl
• SOA/Web Services
• Proprietary Mobile Applications
• Business Intelligence
Dec 8, 2021 4
Domain Expertise
• Social Media & Mobile Marketing Applications
•Learning & Knowledge Management Systems
•Mobilization Of Enterprise
• E-development & Cloud Computing
• Data Mining & Reporting
• Modernization Of Legacy Systems
• Staffing Solutions
Dec 8, 2021 5
Gartner: Mobile To Dominate
Internet Marketing at Risk
3 Major Conclusions (World Wide)
1. Mobile phones will be the dominant Web access device by 2013
2. An installed base of 1.82 billion enhanced phones with browser three

years from now, compared with 1.78 billion computers in use
3. Warned that companies neglecting to optimize their sites and marketing

programs for mobile devices may be at a competitive disadvantage.
Story posted by: Christopher Hosford : January 15, 2010
Dec 8, 2021 6
Facts as of Nov’2009 by Nielsen
Mobile Internet
223 million U.S. mobile phone users >13 yrs. • 195M Active U.S. Internet users
Expected to grow to 300M in 2011 • Facebook reaches 56% of the
active U.S. Internet universe with
Number of mobile Web users 60.7M (up 33%
from 2008)
an average usage of 6 hrs a month
Expected to grow to 120 m in 2011 per user
• Facebook is the #3 site visited by
Top 5 Mobile Web Sites users 65 and older
Google Search Mobile and Social
Media are the 2 long
• Twitter grew 500% year-over-year
Yahoo! Mail
Gmail term trends that will • Time spent on social networking
affect marketing .
Weather Channel sites in the U.S. increased 277%
Facebook • The average U.S. worker spends 5
Top Social Networks on Mobile Phones
hrs a month visiting social
Facebook
MySpace networks at the office
Twitter • 32% of all mobile web users
Dec 8, 2021
visited a social network 7
Source: The Nielsen Company, November 2009
Non Voice Communication
Heavy Users of the net
• 48.2 % sent or received more than 10 text (SMS) messages per week
• 21 % had more than 10 Internet accesses per week
• 20 % sent or received more than 10 e-mails per week
Dec 8, 2021
Mobile Digital Coupons On the Rise
• “In the first half of 2009, nearly 10 million digital coupons were redeemed, a
25 percent increase over the amount redeemed during the same period in
2008. ”
-Inmar, a coupon-processing company Source: NY Times August 28th 2009 – Technology Section
• Young Homemakers are active online buyers (83%), they go online to find
coupons (71%), and their use of social networking sites is increasing faster
than any other subgroup. The key is building opt-in relationships and
delivering coupons and promotions that help these consumers manage their
households.
Morgan Stewart is Director, Research & Strategy, at ExactTarget
Media Post Jan 22 2010
Dec 8, 2021
Mobile Local Advertising &
Commerce
Mobile Market view indicates use of mobile devices for commercial searches
increased across the board in 2009 in the USA. Of particular interest, searches for local
products or services now exceed out-of-market searches by a wide margin. Among
consumers using mobile devices:
• 18.5 percent searched the Internet for local products or services

• 15.9 percent obtained information about movies or other entertainment
• 13.3 percent obtained information about restaurants or bars
• 11.1 percent searched the Internet for products or services outside their local
area
• 4 percent purchased a physical item that needed to be shipped (e.g., a book)
• 3 percent used a coupon from their mobile phone
Dec 8, 2021 10
Business Overview
Symbioun Mobile extends Marketing, Loyalty and Payment solutions to enable
new levels of Reach, Influence, and Personalization
Manufacturers
Manufacturers /Distributors
/Distributors Operators/Merchants
Operators/Merchants Employees/Consumers
Employees/Consumers
 Enhanced
Enhanced Promotion
Promotion Distribution
Distribution  Enhanced
Enhanced Promotion
Promotion Awareness
Awareness  Mobile
Mobile Payments
Payments
 One-to-One
One-to-One Mobile
Mobile Marketing
Marketing  Personalized
Personalized Promotions
Promotions  Mobile
Mobile Wallet
Wallet
 Advanced
Advanced Marketing
Marketing Analytics
Analytics  Mobile
Mobile Promotion
Promotion Redemption
Redemption  Personalized
Personalized Promotions
Promotions
 Improved
Improved Business
Business Loyalty
Loyalty  Mobile
Mobile Rewards
Rewards Management
Management  Mobile
Mobile Coupon
Coupon Management
Management
 Increased
Increased Productivity
Productivity  Improved
Improved Productivity
Productivity  Mobile
Mobile Promotion
Promotion Exchange
Exchange
Ability to deliver Personalized Marketing Content to the

Right Person, at the Right Time, with the Right Incentive
Dec 8, 2021 11
Our Platform Design
Merchant
Systems Alerts & Promotion
Mobile Banking Interface
Messages Fulfillment
eReceipts
Adapters Adapters Adapters Adapters
Integration Bus
Integration
Integration
Pos
Mobile Commerce Integration Platform
Integration Bus
Adapters Adapters Adapters Adapters
Coupon Wallet Consumer

User Management
Management Management Analytics
Data Data Data Data

Dec 8, 2021 12
Bringing It All Together
Leverage Existing Systems
Existing Data Back-Office POS Kiosk Web Coupons Loyalty Cards

bases
Mobile
Mobile Mobile Delivery Platform Marketing
Strategy
Unified Analyze &

Analytics Influence
Improve User Engagement &
Experience using Mobile Mobile
Dec 8, 2021 13
Rewards
The New Triple Play
– Social Networks, Social Media & Mobile
• All brands are very conscious of the need to integrate social media,
social networks, mobile application along with their existing backbone
of online and other media presence.
• Mobile plays at the center of convergence so the ROI in Mobile is

predicted to be far superior than previous investments.
• Brands that jump onto this new platform of convergence will win and
meet the objectives of :
1. Brand Preservation
2. Customer Loyalty
3. New Sales Channel
Dec 8, 2021 14
Mobile Marketing – Integrated with
Web
Influence the Send leads to the

Prospects and loyal Dealer
owners
Deliver Personalized Marketing

Content to the Right Person, at
the Right Time, with the Right
Incentive
Marketing Database
Integrate with data collected online
Dec 8, 2021 15
Mobile Account Management –
Integrated with Web
Find dealers, Bill
Pay, Repair Dealer to share
records their data
Deliver Personalized Marketing

Content to the Right Person, at
the Right Time, with the Right
Incentive
Rewards/ Finance/Maintenance Database

Dec 8, 2021 16
Coop Mobile Marketing
X
Promotions
Web Portal Technicians in
the field with
Manufacturers
mobile phones
Easy To Use, Easy To Set Up And Easy To Track
Dec 8, 2021 17
Integrated Mobility
(Program Enrollment)
Dec 8, 2021 18
Integrated Mobility
(Promotion Management)
1 Promotion Distribution Promotion Exchange
3
Mobile Marketing
Corporate & Rewards Portal
Promotions Social Network
2 Promotion Management
and Redemption
Loyalty-Rewards
Management System
Promotion Distribution Options

Operator Consumer Consumer
Distributor Operator Consumer Operator
Manufacturer Manufacturer Manufacturer
Dec 8, 2021 19
Integrated Mobility
(Business & Consumer Analytics)
Marketing Activity
Operator
Mobile Marketing
& Rewards Portal
Distributor
Promotions
Manufacturer
Loyalty-Rewards
Management System
1
Mobile Marketing
& Rewards Portal
2
 Promotions Sent
 Promotions Deleted
 Redemption s by Consumer
 Promotions Selected 3 Business Management
 Redemptions by Operators
 Promotions Exchanged
Dec 8, 2021  Redemptions by Region 20
Revenue Generation
• Leverage existing client base

• Follow current web based pricing
• Participate in mobile induced revenue
• Own the consumers by offering proprietary rewards
program
• Cross sell the list and capability to other merchants
To learn more about how we can help you

build your ROI model please call us at
770 755 7515 or
email consulting@symbiountech.com
Dec 8, 2021 21

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Mobile Marketing , Loyalty &

• Symbioun’s platform is modular to help you to

• Symbioun can provide integration and custom

• Participate in the Megatrend of Convergence –

• Incorporated in 1993 Symbioun has 120 + employees and is

Start of Mobile Division with a

Offshore Development Center

• Social Media & Mobile Marketing Applications

•Learning & Knowledge Management Systems

• E-development & Cloud Computing

• Data Mining & Reporting

• Modernization Of Legacy Systems

1. Mobile phones will be the dominant Web access device by 2013

2. An installed base of 1.82 billion enhanced phones with browser three

3. Warned that companies neglecting to optimize their sites and marketing

Story posted by: Christopher Hosford : January 15, 2010

• 21 % had more than 10 Internet accesses per week

• 20 % sent or received more than 10 e-mails per week

• 18.5 percent searched the Internet for local products or services

Ability to deliver Personalized Marketing Content to the

Adapters Adapters Adapters Adapters

Adapters Adapters Adapters Adapters

Coupon Wallet Consumer

Data Data Data Data

Existing Data Back-Office POS Kiosk Web Coupons Loyalty Cards

Unified Analyze &

• Mobile plays at the center of convergence so the ROI in Mobile is

Influence the Send leads to the

Deliver Personalized Marketing

Deliver Personalized Marketing

Rewards/ Finance/Maintenance Database

Easy To Use, Easy To Set Up And Easy To Track

Promotion Distribution Options

Distributor Operator Consumer Operator

Manufacturer Manufacturer Manufacturer

• Leverage existing client base

To learn more about how we can help you

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