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    Case Study

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    Makuna Natsvlishvili
    Google's early success was due to learning from others' mistakes in search engines, perfecting an innovative search engine with a simple and fast interface, and focusing on the user. They also implemented a revenue model of weighted cost-per-click paid listings and encouraged employee innovation. Google benefited from strong network effects between advertisers and information seekers using its search platform. However, search is not a winner-take-all business due to low multi-homing costs and limited demand for network differentiation among users and advertisers.

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    Case Study

    Uploaded by

    Makuna Natsvlishvili
    42 views8 pages
    Google's early success was due to learning from others' mistakes in search engines, perfecting an innovative search engine with a simple and fast interface, and focusing on the user. They also implemented a revenue model of weighted cost-per-click paid listings and encouraged employee innovation. Google benefited from strong network effects between advertisers and information seekers using its search platform. However, search is not a winner-take-all business due to low multi-homing costs and limited demand for network differentiation among users and advertisers.

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    ნახატიანი-პპტ

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    Google's early success was due to learning from others' mistakes in search engines, perfecting an innovative search engine with a simple and fast interface, and focusing on the user. They also implemented a revenue model of weighted cost-per-click paid listings and encouraged employee innovation. Google benefited from strong network effects between advertisers and information seekers using its search platform. However, search is not a winner-take-all business due to low multi-homing costs and limited demand for network differentiation among users and advertisers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    42 views8 pages

    Case Study

    Uploaded by

    Makuna Natsvlishvili
    Google's early success was due to learning from others' mistakes in search engines, perfecting an innovative search engine with a simple and fast interface, and focusing on the user. They also implemented a revenue model of weighted cost-per-click paid listings and encouraged employee innovation. Google benefited from strong network effects between advertisers and information seekers using its search platform. However, search is not a winner-take-all business due to low multi-homing costs and limited demand for network differentiation among users and advertisers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    You are on page 1of 8

    Google Inc.

    Case study

    Mariam Gabunia Mariam Ghviniashvili


    Nino Gelashvili Mariam Natsvlishvili
    Nikoloz Lomtatidze Irina Bitskinashvili
    Luka Zakarashvili Meri Betlemishvili
    SLIDESMANIA
    What were the key factors behind Google’s early success?

    • Learning from other’s mistakes • Perfecting an innovative search engine


    Yahoo! – Inktomi search engine Perfect algorithm for users
    Google Search

    • Revenue Model
    • Focusing on the user Weighted cost-per-click model
    Simplicity of interface “Contextual” paid listing
    Speed of page loads

    • Innovation
    Employees working on their own creative projects
    SLIDESMANIA
    Network effects are positive and strong

    Advertisers Info Seekers

    Google
    SLIDESMANIA
    Multi-homing costs
    Info Seekers: Advertisers:

    Can use Google, Facebook or • Time resources


    other search engines without
    any costs, depending on their • Outsourcing
    needs
    SLIDESMANIA
    Demand for differentiated features of a network is
    limited
    Info Seekers: Advertisers:

    Simple demand: easily get what User targeting


    you are searching for

    Search is not a winner-take-all business.


    SLIDESMANIA
    Recommendations

    E-Commerce Online Payments Social Network

    Commission from shops Targeting High demand


    Easy registration
    Easy purchase Easy registration
    Targeting
    Targeting
    SLIDESMANIA
    Recommendations

    Browser Job Platform Dating Platform

    Default search engine Targeting Targeting


    Targeting
    Revenue stream Revenue stream
    Ecosystem

    Music Platform
    SLIDESMANIA
    Thank You
    SLIDESMANIA

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