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Yuser: Pitching A Social Media Netwotking App

This document proposes pitching the social media networking app Yuser to potential investors. Yuser uses gamified elements and an influencer marketing platform. It introduces Yuser Tokens, a new cryptocurrency that companies can use to sponsor influencers. Users are rewarded for in-app activities to grow the network. Yuser aims to address declining user engagement on Facebook by offering a more privacy-focused alternative with a built-in cryptocurrency. The document outlines Yuser's business model, revenue streams, and competitive landscape before proposing an initial coin offering to fund further development.

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Amit Jindal
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441 views8 pages

Yuser: Pitching A Social Media Netwotking App

This document proposes pitching the social media networking app Yuser to potential investors. Yuser uses gamified elements and an influencer marketing platform. It introduces Yuser Tokens, a new cryptocurrency that companies can use to sponsor influencers. Users are rewarded for in-app activities to grow the network. Yuser aims to address declining user engagement on Facebook by offering a more privacy-focused alternative with a built-in cryptocurrency. The document outlines Yuser's business model, revenue streams, and competitive landscape before proposing an initial coin offering to fund further development.

Uploaded by

Amit Jindal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Yuser: Pitching a Social

Media Netwotking App


Group 4
Akarshita Chopra (20PGHR04) 
Amit Jindal (20PGHR14) 
Pulkit Singhal (20PGHR26) 
Rishita Sharma (20PGHR36) 
Mudit Mall (20PGHR46) 
Ribhav Gupta (20PGHR51) 
What Is Yuser
A social media app with gamified elements and built-in influencer marketing platform​

Unique Selling
Potential Revenue Stream Privacy Policy​
proposition
•Yuser Tokens: A new •Consumers of social •Yuser Token: Main •Another big feature of
cryptocurrency that media Number in 50 source of revenue that Yuser is their Privacy
companies can use to million in UK alone, users would use for in- Policy
sponsor social media with 70 % of the app purchases, sharing •Users will only share
influencers​ population using social content etc. their data in-between
•Rewards: Users will be media •It encourages users to themselves and not with
rewarded based on their •On top of that Yuser's grow their accounts Yuser
in-pp activities and lead cryptocurrency offers through role playing • It also has a network-
to growth of the additional convenience methods motivating the sanctioned system that
network for online spending​ users to buy Yuser filters bots, spam and
tokens click farms

2
The Decline OF Facebook
▧ Compromised data of more than 87 million user
▧ Reduction in audience reach, monetization of user created content, concerns
regarding privacy and shifting policy led to decrease in users
▧ Restricted audience reach and asking influencer to pay for greater reach
▧ Started penalizing users who disobeyed the rules by disabling their accounts
▧ With time facebook's perception amongst the youngsters changed from a cool
platform to the one their parents used

3
Rise of Cryptocurrency
In 2008, unknown person called Satoshi Nakamoto published paper on bitcoin

Nakamoto made blockchain which was a secure system for handling transactions

At beginning of 2018, 1 bitcoin was valued at US $10,000

Its rival Ethereum traded at US $800

By early 2018, smart contracts were being utilized by companies to change the way they handled online
transactions

4
How to pitch?
Yusur realized team needed outside funding to extend its development runway and jumpstart its marketing strategy

Diverse source of funding was needed to boost confidence in the project externally and complement the upcoming
ICO.

Groups of potential investors:

Familiar with social media ventures but Interested in cryptocurrency ICOs but Little experience in social media and
not blockchain not in social media financial technologies

M o s t i n v e s t o r s w o u l d f a l l u n d e r t h e t h i r d c a t e g o r y.

Effective pitch: Convey key information about the business model and not overwhelm investors with
confusing details. It should include importance of the project for the future of social media and remove
worries around blockchain and ICO exit scams
Initial Coin Offering (IPO)
Telegrams

▧ Method of Crowdfunding a blockchain Open


Network
based project from the community
▧ The first ICO or Mastercoin, occurred in
2013
▧ By 2018, ICO’s were commonplace with
Few Notable
new projects starting everyday
Projects
Kodak’s
digital Envion’s
rights mobile
tracking device
tool

6
Benchmarking
▧ Coinbase ▧ Steemit
• Hosted on Coinbase, this use case of • Steemit is one of the most popular
Blockchain in Social Media allows users to blockchain social networks of all time. In
earn bitcoin by completing microtasks. terms of functionality, the platform has
• elements similar to Facebook and Reddit.
Upon creating a profile, users can join ‘lists’
based on their skill set and receive paid • Based on the engagement, and ‘upvotes’ on
messages. The Earn network primarily utilizes content, the steem system automatically
a paid email system meant to increase the distributes rewards to the creator in Smart
users’ chances of earning. Media Tokens (SMT).
• In essence, this platform may be compared to • According to Steem Stats, users on this
LinkedIn. platform have earned up to $22 million for
their content.

Source: https://www.leewayhertz.com/blockchain-social-media-platforms/
7
Thanks!

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