Social Responsibilities & Ethics in Strategic Management

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Social Responsibilities & Ethics

in Strategic Management

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Social Responsibilities of Strategic Decision
Makers
• The concept of social responsibility proposes
that a corporation has responsibilities to society
that extend beyond making a profit.
• Strategic decisions often affect more than just the
corporation.
• Managers must be able to deal with conflicting
interests in an ethical manner to formulate a viable
strategic plan.
• CSR
• CSR award
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Responsibilities of business firm
• What are the responsibilities of a business firm
and how many of them must be fulfilled?

• Friedman and Carroll offer two contrasting views


of the responsibilities of business firms to society.

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Friedman’s Traditional View of Business
Responsibility

• There is one and only one social responsibility of


business:
• To use its resources and engage in activities designed
to increase its profits so long as it stays within the rules
of the game, which is to say, engages in open and free
competition without deception or fraud.

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Carroll’s Four Responsibilities
of Business

• Carroll proposes that the managers of


business organizations have four
responsibilities:
• Economic, legal, ethical, and discretionary

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Carroll’s Four Responsibilities

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Carroll’s Four Responsibilities
• Economic responsibilities of a business organization’s
management are to produce goods and services of
value to society so that the firm may repay its creditors
and shareholders.
• Legal responsibilities are defined by governments in
laws that management is expected to obey.
• For example, business firms are required to hire and
promote people based on their credentials/
qualifications rather than to discriminate on non-job-
related characteristics such as
gender, or religion.
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Carroll’s Four Responsibilities
• Ethical responsibilities of an organization’s
management are to follow the generally held
beliefs about behavior in a society.

• The affected people can get very upset if an


organization’s management fails to act
according to generally prevailing ethical values.

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Carroll’s Four Responsibilities
• Discretionary/flexible responsibilities are the purely
voluntary obligations a corporation assumes.
• Examples are philanthropic/as human being
contributions, training the hard-core unemployed, and
providing day-care centers.

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