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    Understanding The Framework Of: Blue Ocean Strategy

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    KSHITIZ CHOUDHARY
    The document discusses Blue Ocean Strategy and how Google effectively uses it. It summarizes Blue Ocean Strategy as creating new demand through unknown market spaces. It then discusses how Google eliminated search configuration options and reduced clutter to raise ease of use, speed and accessibility while creating new services like Google PageRank. The document also proposes a new pet services business called Peppy Paws that would eliminate time constraints and reduce costs to raise efficiency and create new services like pet dietitians and adoption programs.

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    © All Rights Reserved
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    Understanding The Framework Of: Blue Ocean Strategy

    Uploaded by

    KSHITIZ CHOUDHARY
    62 views19 pages
    The document discusses Blue Ocean Strategy and how Google effectively uses it. It summarizes Blue Ocean Strategy as creating new demand through unknown market spaces. It then discusses how Google eliminated search configuration options and reduced clutter to raise ease of use, speed and accessibility while creating new services like Google PageRank. The document also proposes a new pet services business called Peppy Paws that would eliminate time constraints and reduce costs to raise efficiency and create new services like pet dietitians and adoption programs.

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    BlueOceanStartegy

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    The document discusses Blue Ocean Strategy and how Google effectively uses it. It summarizes Blue Ocean Strategy as creating new demand through unknown market spaces. It then discusses how Google eliminated search configuration options and reduced clutter to raise ease of use, speed and accessibility while creating new services like Google PageRank. The document also proposes a new pet services business called Peppy Paws that would eliminate time constraints and reduce costs to raise efficiency and create new services like pet dietitians and adoption programs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    62 views19 pages

    Understanding The Framework Of: Blue Ocean Strategy

    Uploaded by

    KSHITIZ CHOUDHARY
    The document discusses Blue Ocean Strategy and how Google effectively uses it. It summarizes Blue Ocean Strategy as creating new demand through unknown market spaces. It then discusses how Google eliminated search configuration options and reduced clutter to raise ease of use, speed and accessibility while creating new services like Google PageRank. The document also proposes a new pet services business called Peppy Paws that would eliminate time constraints and reduce costs to raise efficiency and create new services like pet dietitians and adoption programs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    UNDERSTANDING THE FRAMEWORK OF

    BLUE OCEAN
    STRATEGY
    Ashwin Sudhir - 20121106
    Deeksha Jaiswal - 20121108
    Bhavya Thamban - 20121119
    Samantha Dsouza - 20121110
    Kshitiz Choudhary - 20121114
    What are we discussing about?

    1. What is Blue Ocean Strategy?


    2. About Google Inc.
    3. Why is Google "blue"?
    4. What is the ERRC Framework of Blue Ocean
    Strategy?
    5. How does Google Inc. effectively use the ERRC
    Framework?
    6. Business Plan – Peppy Paws
    7. Conclusion
    WHAT IS BLUE OCEAN STRATEGY?

    An Ocean is referred to "markets & industries.”


    Blue Ocean is an "Unknown Market Space."
    Blue Ocean Strategy creates more demand.
    Blue Ocean Strategy provides profitable and rapid
    opportunity for growth.

    Source: www.blueoceanstrategy.com
    Google Inc. is an American Public Corporation.
    About Google, Inc.
    Their mission is “to organize the world’s
    WHAT IS IT AND WHAT DO THEY DO? information and make it universally accessible
    and useful.”

    The organization specializes in Internet-related


    services and products.

    Source: www.about.google.com
    Why is Google Blue?

    GOOGOL TO GOOGLE
    The work of the founders Larry Page and Sergey Brin.

    THE ERA OF 90'S


    When the founders first met and their first data center.

    THE NEW MILLENNIUM


    When did Google become so popular and what actually
    happened?

    Source: www.thaavan.com
    The ERRC Framework of Blue Ocean Strategy

    ELIMINATE REDUCE
    Why factors that the industry
    Which factors should be
    has long competed on should
    reduced well below the
    be eliminated?
    industry’s standard?

    RAISE CREATE
    Which factors should be Which factors should be
    raised well above the created that the industry has
    industry’s standard? never offered?

    Source: www.blueoceanstrategy.com
    Google’s Effective Usage of the ERRC Framework

    ELIMINATE REDUCE RAISE CREATE

    • Search • Visual cluster of • Ease of Use. • Google Page


    configuration other portals. • Better and Rank
    paradigm. • Clutter in e- Higher Speed.
    • Configuration mails • Accessibility.
    options for • Transparency.
    users

    Source: www.thaavan.com
    Introducing "Peppy Paws"
    YOUR BEST FRIEND IS OUR BEST CUSTOMER.
    OUR LOGO

    PEPPY PAWS APPLICATION DESIGN


    A platform exclusively for pet services to give Peppy Paws is an application based
    them all they deserve and need. business.
    What are the services provided?

    Salon & Spa Pet Dietitian Adoption & Care Pet accessories
    Play Time Visits Pet Behavior Training Services Organic Food and
    Routine Check-ups Pet Sitting Health Products  
    Pet Clinic Services
    Marketing Strategies

    Peppy Paws & Social Media


    Social Media Advertising
    Influencers Collaboration

    Exciting offers for frequent


    customers
    New "Peppy Paws" pet owner
    Premium customers receive a free training session
    exciting service packages. on how to take care of their
    pet.
    ERRC Framework of Peppy Paws

    Eliminate Reduce
    • Time constraints. • Costing
    • Chemical Products • Complexity

    Raise Create
    • Ease of use of application • Peppy Paws Pet Dietitian
    • Efficiency in workforce • Adoption - Social Service
    • User friendly business
    Peppy Paws - Mobile Application
    Flyers used to advertise "Peppy Paws"
    Social Media Promotional Posts

    Instagram Facebook
    The Financial Plan
    SERVICE CHARGES?
    PROFITS? EXPENDITURE?
    Sources of Income
    Source 1 Source 2 Source 3
    Services Amount (Rs.) Grooming Products Amount (Rs.) Special products for Amount (Rs.)
    your Pets
    Pet Sitter 200/- per hour Pet Shampoos & 360/- per item
    Conditioners Pet Grooming Kits 500/- per kit
    Pet Complete 750/- Brushes 200/- per item
    Grooming
    Pet Cage – Ranging from: 600/-
    Pet Day care 750/- a day Customisable to 2600/-
    Hair Removal Mitts & 300/- per item
    Rollers
    Pet Training 500/- per visit Pet Food Bowls & Ranging from: 350/-
    Pet Bath Accessories 200/- per item Chewing Toys to 1000/-
    Pet Clinical Visit (on 350/- per visit
    demand) Organic Pet Food Ranging from: 500/-
    Pet Health Check-up 850/- per check-up Pet Grooming Wipes 150/- per item to 900/- per kg.

    Pet Adoption (Legal 350/- Pet Toys Price range varies as


    Pet customised nail 200/- per item
    & Base charges) per choice of toys
    cutter
    Sources of Expenditure
    Particulars Amount (Rs.)

    Cost of Application Development – Peppy Paws 6 lakhs


    Cost of Website 4500/-

    Website Maintenance Changes 1500/- per year

    Salaries of Employees 7.5 lakhs per year

    Labour on Contracts 1.5 lakhs per year

    Office Rent 2.5L + 5L

    Furnitures 2 lakhs

    Office Appliance & Stationary 3.5 lakhs


    Contact Information
    FOR QUESTIONS AND
    SUGGESTIONS ABOUT THE
    SERVICES

    SOCIAL MEDIA HANDLES


    Instagram: @peppypaws
    Facebook: PeppyPaws

    EMAIL ADDRESS
    peppypaws@petcareservices.com

    PHONE NUMBER
    (123) 456 7890

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