WELCOME

TO
ENTREP 2021
Objectives:
1. Identify the different Successful
Filipino Entrepreneurs
2. Analyze the characteristics of a
Successful Entrepreneur.
a. Samahang Basketbolista
ng Pilipinas
b. Kaisa para sa kaunlaran
c. Doypack
d. Longanisa and tocino
e. Greeting cards
f. A bottle of Sulfiathiazole
g. Injap
h. Ice Cream Parlor
i. Janitor
j. Shoemart
Mariano Que started out as an
employee in a drugstore before World
War II. After the war, he saw the need
for sulfa drugs and grabbed the
opportunity. A surplus of antibiotics
from war-time supplies and a booming
demand from the masses fueled his
business model.

In 1945, Mr. Que put up his first

drugstore, followed by landmark
branches in developing CBD Makati and
in the iconic Plaza Miranda in Quiapo,
Manila. Today, Mercury Drug is the
country’s quintessential
pharmaceutical establishment with
quality products at affordable prices.
 1000 BRANCHES
ALREADY ( 2017 )

Bambang Street Sta. Cruz Manila

March 1, 1945
Lesson: Know
what the market
needs and
provide it.
Remember,
when there’s a
need, there’s
money to be
made.
SOCORRO RAMOS
 Socorro Ramos, also known as Nanay Coring,
worked for the iconic Goodwill Bookstore in Escolta.
It wasn’t until after she married Jose Ramos that
Nanay Coring put up her own. The couple rented a
small corner space at the foot of Escolta Bridge and
started with a measly capital of a P211 (or P15,047
in 2015). They sold GI novels, textbooks, and school
supplies, but shifted to selling candles, soap, and
slippers during World War II.
Tragedy struck when their first branch was burned
down during the Battle of Manila in 1945. They
rebuilt it only to be toppled by typhoon Gene 3
years later. After much adversity, the couple finally
established their footing in the industry when they
procured licenses from Hallmark and publishers like
McGraw-Hill and Prentice Hall to print affordable
textbooks. Today, Nanay Coring’s P211 investment
has more than 145 franchise stores nationwide.


Lesson: Adversity is life’s

best teacher. With hard
work and determination, no
world conflicts or calamities
can stop you from achieving
your goal. In addition,
starting early can balloon
your small investment to a
market-defining franchise.
 TONY TAN CAKTIONG
For most parts of the world, you go to McDonald’s
if you’re craving for burgers and fries. But not in
the Philippines. Here, Tony Tan Caktiong’s smiling
red bee dominates the fast food scene and is now
hailed as Asia’s most valuable restaurant chain. But
not many people know that Tony started Jollibee by
selling cold treats.

At 22, he seized a franchising opportunity with

Magnolia Dairy Ice Cream and opened two ice cream
parlors. In response to customer requests, he added
hot meals and sandwiches to the menu, which soon
proved to be a lot popular than ice cream.

Three years later, he discontinued the Magnolia

franchise, converted his ice cream parlors into fully
blown fast food outlets, and the rest was history.
TONY TAN CAKTIONG
Lesson: Going against
giants is hard but not
impossible. With close
attention to customer
feedback and the right
attitude in managing
risk and reward, you
too can make it big in
a saturated industry.
CORAZON D. ONG
Being a full-time mother didn’t stop the entrepreneur in Mrs.
Ong. After quitting her career as a dietician, she used her skills in
preparing delicious baon for her family to start her own food
company. In 1975, she founded a kitchen-based mom-and-pop
enterprise producing siopao with a longanisa filling and other
tocino products.

The company was based at their home in Valenzuela City, which

for the most part, was also their production, warehouse, and
distribution areas. It had two employees—Mrs. Ong and her
husband Pepe.

Fast forward 40 years and Foodsphere is one of the country’s top

food companies employing 3,000 Filipinos and producing high-
quality products under popular brands like CDO, Bibbo, Holiday,
San Marino, Highlands, and Danes. Not too shabby for something
that started from a makeshift kitchen with two employees.
 CORAZON D. ONG
Lesson: If you love doing
something, try to make
money out of it. It may be
a hobby or a passion of
yours but it could also be
the next big thing.
Diosdado Banatao (Co-Founder of Chips
and Technologies Co.)
How to become a millionaire success
storiesD Diosdado Banatao
Born to a rice farmer and a housekeeper,
Mr. Banatao used to walk barefoot for
most of his elementary and high school
days in Cagayan Valley. Despite his hapless
upbringing, he refused to settle for just a
high school diploma.
He pursed higher education and
graduated cum laude with a bachelor’s
degree in electrical engineering in Mapua
Institute of Technology. He then worked as
a design engineer for world-famous
aviation company Boeing and capped off
his exceptional academic stint by
completing a Master’s Degree in Electrical
Engineering at Stanford University.
Mr. Banatao used the
knowledge and expertise he
gained from all the years in
school and in the aviation
industry to develop milestone
innovations in the computer
industry. He co-founded Chips
and Technologies Co., which
was later bought by Intel for
$430 million.

Lesson: Good education is the catapult to

success. What you do with your four years in
college can have a lasting impact on the
rest of your life.
It’s a shortened version of
“mamaya na,” a phrase we
usually say when we have
things to do. Basically,
Filipinos are expert
procrastinators that they
once again made a national
identity out of it. It’s so
obviously wrong yet so hard
to correct.
Fiesta Culture
Negative Filipino Traits That Will Keep
Us Poor - ready to paaarty

Despite being a poor country, other

nations consider the Philippines one of the
happiest countries in the world. Why?
Because we have way too many feasts and
celebrations. Provinces have their
monthly fiestas dedicated to their patron
saints, while cities spend way too much
on extravagant parties. It’s good to
celebrate, as long as you can afford it.
Crab Mentality
Negative Filipino Traits That Will Keep
Us Poor - Sherlock wants everything

If there’s a hall of fame for negative

Filipino traits, the crab mentality will be
the first inductee. Often referenced in
culture textbooks, it is our tendency to
knock everyone above us. Have you ever
felt jealous of your neighbor’s good
fortune that you stopped talking to
them? That’s crab mentality in action
and it’s not a great feeling to foster.
Hiya Factor
Another one of those Filipino traits we
have is our cultural shyness. As a
conservative country, we were told to act
accordingly to avoid bringing shame to
the family. This then resulted in a
generation that don’t know to demand
what they want because they are afraid
of being judged. Filipinos are too shy to
ask questions that they end up not
learning anything.
Our hiya factor is also a reason why
most Filipinos stay dormant when it
comes to growing their money. Instead of
exploring different investment
opportunities, they stick to usual
methods like setting up a sari-sari store,
hiding their cash at home, etc. Don’t let
your shyness get the best of you. Speak
up, educate yourself, and achieve the life
you want.
Bahala na si Batman Mentality
Move over, Superman. For Filipinos, Batman
is the strongest superhero ever. Why?
Because we tend to entrust literally anything
to the caped crusader, apparently. Ever
caught yourself saying “Bahala na si
Batman!” every time you’re making a crucial
decision? That’s you being dismissive of your
future. That’s a negative Filipino trait that
needs correcting.

Successful individuals never relied on others

—let alone fictional characters—to get where
they are. They always plan for everything
and they take their time in making financial
decisions. Stop leaving everything to fate and
take control of your own life. Leave your
bahala na attitude behind and start taking
responsibility for your actions. You’ll thank
yourself for doing so.
Colonial Mentality
Negative Filipino Traits That Will Keep Us Poor -
iPhone bending

Anything that is foreign is better—that’s colonial

mentality in a nutshell. After centuries of being
conquered by other nations, we developed this
belief that imported goods are superior than our
own. This is one of those negative Filipino traits
that we need to archive because it hinders us
from exploring our own products and saving a lot
of money.

Colonial mentality in the Philippines still

persists today and it affects our financial
decisions. Instead of choosing to support local and
save money, some of us still buy imported goods
that are way too expensive. We need to start
supporting our own brands because the
Philippines is capable of producing quality
products as well.
AttitudeTowards Utang
Negative Filipino Traits That Will Keep Us Poor - you
owe me

Filipinos love to live large. Everyone’s idea of a

good life is having enough money to afford their
needs and wants. The problem comes when some of
us choose to drown themselves in debt to achieve
just that. Whenever they want something, their
course of action is to borrow money from anyone they
know and avoid them for the next couple of months.

We need to stop our terrible attitude when it comes

to borrowing money. If you really want something,
learn how to save up for it instead of asking for
another utang. Not only do you burden ourselves with
debt, you also strain our relationships when you ask
for money all the time. Work hard to sustain the
lifestyle you want.
Summary:

Change always starts within ourselves. That’s why we

need to review our Filipino traits and values to see
which one needs to stay and which ones need to go.
And once we identify our negative Filipino traits, we
should all work hard to curb it for the betterment of
our lives. We can’t always stay poor just because it’s
the culture. Our traits should never hinder us from
having a better and more fruitful life.
 What are the
important
things I learned
today?
 APPLY WHAT YOU HAVE LEARNED
SELF TASK: Interview someone from your neighborhood who owns a business. (example: sari-sari
store). Make sure to have a proper documentation. The interviewer may asks questions given in the
table below and note down the answers.

QUESTIONS HIS/HER ANSWER

1. What business do you do?

2. Why did you start this business and not take up a job in the company?

3. How did you come up with the business concepts?

4. Were you successful when you first started?

5. What did you find most difficult?

THANK YOU
AND GOD
BLESS.