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Business Plan: Mohit Rathore

The document outlines a business plan for various IT products and services. It discusses targeting the school management, vehicle tracking, app/web development, and customized solutions markets both domestically and internationally. The plan details an email marketing, social media, and cold calling outreach approach. It provides suggestions on key metrics and support needed to execute the plan.

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Mohit
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34 views

Business Plan: Mohit Rathore

The document outlines a business plan for various IT products and services. It discusses targeting the school management, vehicle tracking, app/web development, and customized solutions markets both domestically and internationally. The plan details an email marketing, social media, and cold calling outreach approach. It provides suggestions on key metrics and support needed to execute the plan.

Uploaded by

Mohit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS PLAN

Mohit Rathore
PRODUCTS AND SERVICES
 School Management App: (Not so tapped market and
industry) Can be a small ticket product but has lot
potential
 Track Vehicle System: Can be target logistics/supply
chain and E-commerce industry etc. There are many
new startups can be targeted for this particular product.
 App/Web Development: New startups and some
companies who are revamping their website and mobile
app can be targeted for this.
 Some companies who outsource their projects can also
be targeted.
PRODUCTS AND SERVICES
 Customized Solutions: CRM and other IT development
needs can be identified using a generic email.
 Other small ticket products can also be try based on the
response and market traction.
TARGET MARKET
 Domestic (India)
 International (US, UK, Australia, UAE, Singapore)

Can be decided based on the revenue and conversion ratio.

Target (Monthly/Quarterly):
Revenue: To be decided by the company
Number of Leads: Will set accordingly
Number of Demos: Will set accordingly
Number of closures: Will set accordingly
PROSPECTING
 Email Marketing
 Linkedin Messaging (one to one)

 Social Media Marketing (Linkedin. Blogging, Marketing


Campaign)
 Cold-calling

 Articles in some startup portals (Inc42, Techinasia and


others)
EMAIL MARKETING APPROACH
 Industry Identification (Where our products/services will
be more in demand)
 Healthcare
 IT/Softwares
 E-commerce
 Logistics/Transportation
 Fintech
 Education

 Target Audience
 CEO/CTO (General email regarding their IT development and other services related
needs)
 Product head/IT head for development related needs
 Marketing Head for digital marketing services
APPROACH
 50 personalized emails on daily basis
 Cold-Call to Prospects

 1 or 2 positive response can be expected out of this.

 First level call on Skype/Hangout

 Demo/POC set up

 Commercial negotiation

 Closure and Payment follow-ups


SUGGESTIONS
 Leads to Demo ratio to closure ratio will be around
10:4:1
 Initial first month to generate database and create
pipeline.
 Leads target can be set on monthly basis

 Revenue target can be set on quarterly basis


SUPPORT NEEDED
 Case studies
 POC/ Demo readiness

 Client reference/Testimonials

 Company detailed Portfolio

 Support from Tech people for tech queries from client

 Pricing and other USP’s from competitors

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