Business Model: BY, Shankar.D Subramaniam.C Vivek.S

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BUSINESS MODEL

-
-
BY,
SHANKAR.D
SUBRAMANIAM.C
VIVEK.S
MANUFACTURE OF
BIOBEER

STORM o re t he s to r m…

be f
Ca lm
PRODUCTION PLANT SETUP
MILL SACCHARIFY LAUTERING FERMENT

BEER

HEATING HEAT EXCHANGER COOLING

COOLING COLD WATER TANK


COMPRESSOR

COOLING THE WATER


OF THE TANK
FILLING PLANT

WASHING FILLING
MACHINE MACHINE CAPPER

WASH THE LINE THE BEER BY


BOTTLE PIPE
BEER PRODUCE PARAMETER
 FOR AN OUTPUT OF 1000 L/DAY
 FLOOR AREA-100 SQUARE METRES
 POWER-65/15 KW
 MAX WATER CONSUMPTION -1.5 M CUBE/H
 MALT CONSUMPTION -200 KG
 HOP CONSUMPTION -600gm
 YEAST-100KG
FINANCIAL DETAILS
PRODUCTION EQUIPMENT COST
SL.NO EQUIPMENT QTY PRICE US$ RS (APPROX)

1 BREW & MASH 1 $ 16000 7,68,000


KETTLE
2 FERMENT TANK 8 $ 66000 31,68,000

3 LAUTERING KETTLE 1 $ 13000 6,24,000

4 BRIGHT TANK 2 $ 20000 9,60,000

5 COLD TANK 1 $ 4000 1,92,000

6 POWER CABINET 2 $ 900 43,200

7 WASHING TANK 2 $ 3000 1,44,000


8 MALT MILL 1 $ 330 15,840
9 HEAT EXCHANGER 1 $ 480 23,040
10 ICE WATER PUMP 1 $ 260 12,480
11 MALT PUMP 1 $ 310 14,880
12 WASHING PUMP 1 $ 290 13920
13 VALVE 1 (SET) $ 260 12,480
14 PIPE 1 (SET) $ 220 10,560
15 TOTAL $ 1,25,000 60,00,000
FILLING EQUIPMENTS COST

SL.N EQUIPME QTY PRICE US$ RS (APPROX)


O NTS
1 WASHING 1 $ 13000 6,24,000
MACHINE
2 FILLING 1 $ 12000 5,76,000
MACHINE
3 CAPPER 1 $ 10000 4,80,000
4 TOTAL $ 35000 16,80,000
 INSTALLINGFEE 35% OF EQUIPMENT
FEE = $ 56000 (RS 26,88,000)

 TOTAL COST OF PRODUCTION


 =$ 2,75,500 (RS 1,32,24000)
RAW MATERIAL COST
S.No ITEM QUANTITY
1. Malt 200 kg * 3.8
2. HOP 0.6 kg * 150
3. YEAST 1 kg * 1,000/5
4. Water 5 ltr * 3
5. Electricity 150 * 1
6. Wage 80/2
7. Wastage (5%) 60
8. Depreciation/10 yrs 4,50,000/360/10
9. Management Expenses 30
10. Cost 1,360
11. Income 1,000 * 15
12. Tax (4.4%) 660
13. Profit 12,980
INCREASE IN PRODUCTION WITH INCREASE IN COST
SL NO SUPPLY ABILITY COVER AREA(m*m) PRICE
(L/d)
1 50 15 20000
2 100 18 30000
3 150 25 35000
4 200 30 40000
5 300 35 55000
6 500 50 75000
7 600 60 85000
8 1000 80 125000
9 1500 100 145000
10 2000 120 170000
11 3000 150 250000
12 4000 180 320000
13 5000 200 390000
HUMAN RESOURCE
DETAILS
 The Finance Department consists of 5
members
 The HR Department consists of 5 members
 The Marketing Departments consists 5

members
 Labourers 50 members
DISTRIBUTION DETAILS
SUPER STOCKIST

DISTRIBUTOR

RETAILER
MARKETING DETAILS
 Since it is harmless to health there would be
welcome consumers

 It is easy to market

 The information should be clear that it is


harmless

 Use posters inside bars


 The availability of the product should be
made easier which may itself market

 The market positioning should not be in the


beer category instead it should be a thirst
quencher
SWOT ANALYSIS
STRENGTH
 FIRST OF ITS KIND
 HARMLESS TO THE HUMAN BODY
 CONTAINS THE SAME PERCENTAGE OF

ALCHOHOL AS NORMAL BEER


 LESS COMPETITION

WEAKNESS
 UNAWARENESS
OPPURTUNITIES
 Large number of consumers
 Easy access to expansion since the industry is

unexplored
Threats
 Pricing
 Existing competitors
 Emergence of new competition
…. .
K U
AN
TH
S...
E E R
CH

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