 Course Title: Business Communication

 Instructor: Adnan Adeel

 Credit Hours: 3(2-1)
 Semester: Spring 2021
 Business Communication is a compulsory 3
credit hour course of BBA program. It is an
essential course because effective
communication skills are indispensable for
business professionals in the highly globalized
world of today.
 All the time, they are required to communicate
in various professional capacities through
written, electronic, oral and non-verbal means.
As such, strong communication and
interpersonal skills are the hallmarks of
successful business entrepreneurs
 This course focuses on the ability of students to
communicate, with an emphasis on the ability to
communicate successfully across cultural
boundaries.
 Effective communication is a skill, and hence it can
be learned. Students will be exposed to theories
and concepts that underlie effective oral and
written communication skills.
 They will learn to collect, organize, analyze and
present information in an understandable and
logical order; understand the nature of non verbal
communication and be able to use it effectively in
oral and written presentations.
 After completion of this course, students are expected to be
able to:
 Know the meaning, forms and process of communication
 Understand intercultural communication
 Understand the importance of non-verbal communication
 Read & understand a passage, report, news item etc
efficiently
 Use appropriate sentence structure
 Write paragraphs with proper topic sentences
 Listen and understand lectures
 Work in pair/group with peers
 Write Resume’ & letter
 Write informational & analytical reports
 Brainstorm on a topic and make its outline
 Get familiar with researching
 Develop presentation skills
Understanding Business Communication,
 Communicating in Teams,
 Communicating Interculturally,
 7 Cs of Effective Communication,
 Effective Sentence structure, Paragraph
writing,
 Resume’ & Application Letter,
 Planning Business Messages,
 Composing Business Messages,
 Completing Business Messages,
 Planning Reports, Writing Business Reports,

Completing formal Business Reports,

 Writing Good News & Neutral Messages,
 Bad News Messages,
 Persuasive Written Messages,
 Oral Presentations,
 Writing emails
 Excellence in Business Communication (8th
Edition), by John V. Thill, Courtland L. Bovee
 Effective Business Communication by Herta
Murphy, Herbert W. Hildebrandt, Jane. P.
Thomas
 Essentials of Business Communication by
Mary Ellen Guffey
 The exams (1st sessional, 2nd sessional
and final), take place on the dates,
Announced by the University. The paper
format usually include:

i. Objective (multiple choice, fill-in,

True/False),
ii. Descriptive (conceptual)
iii.Practical/applied questions such as
sentence improvement, letter writing,
paragraph writing etc. in more or less equal
proportion.
 What is Effective Communication? Its
Importance and Benefits. Introduction to
Business Communication
 --Daniel Webster, American Journalist

What is communication?
• In plain words “just to convey the message”
• To give signals or messages through sounds, gesture or written symbols
• The intended meaning from the actual
words
• The intended listening (hearer wants to

hear) from the actual listening (hearer

actually hears)
 Life blood of every organization
 Achieving Career Success through Effective

Communication
 Effective Communication enables

organizations to function successfully.

 It helps you anticipate problems, make

decisions, coordinate work flow, supervise

others, develop relationships, and promote
products
Adapting to the changing
Workplace
 Communicating at internet speed
 Communicating with culturally diverse Work

Force
 Communicating in the age of information

Technology
 Communicating in team-based

organizations
 Course/training for Effective

Communication
 Organizations make sure that communication inside
and outside the company are open, honest and clear.
 Ability to communicate increases productivity, both
individual and organization’s
 Shapes impression you make on colleagues,
employees, supervisors, investors, and customers
 Helps you to perceive the needs of the stakeholders,
and it helps you to respond to those needs
 Your communication skills determine your success
whether you:
◦ Run your own business
◦ Work for an employer
◦ invest in a company
◦ raise money for charities
 Every member of an organization is a link in the
information chain.
 Flow of information inside the organization:
◦ Staff meetings
◦ progress reports
◦ project proposals
◦ research results
 or outside the organization:
◦ loan applications
◦ purchasing agreements
◦ help-wanted ads
◦ distribution contracts
◦ product advertisements
◦ sales calls
 within company you & your coworkers use the
information you obtain from one another to guide
your activities
 a manager coordinates these activities & efforts
 constant flow of information up, down & across the
organization
 As manager, you carry out decision by collecting
facts, analyzing them, and transmitting directions
to lower-level employees.
 Employees serve as the eyes and ears of an
organization
 You are a contact point in both the external &
internal communication networks.
 Formal Communication Channels
 Information may travel up, down or across an
organization’s formal hierarchy.
 Tall narrow structure of organization with
many levels risk distortion of information
 One way to reduce distortion is to reduce
number of levels
Downward Upward
Supervisor Supervisor

Staff Staff

Horizontal
Department Department
 At most organizations, decisions made at top flow
down to people who will carry them out
 Downward messages might take the form of a
casual conversation, or formal interview between a
supervisor and an individual employee, or
communicated orally, through workshop or on
videotape.
 Typical messages include:
◦ Briefings on the organization’s mission & strategies
◦ Instructions on how to perform various jobs
◦ Explanations of policies and procedures
◦ Feedback on employee performance
◦ Motivational pep talk
 To solve problems and make decisions managers
must know what’s going on in the organization
 Since they cant be everywhere at once, executives
depend on lower level employees to furnish them
with information like: reports on problems,
emerging trends, opportunities for improvement,
grievances & performance
 The danger is that employees will report only the
good news.
 Methods for channeling information upwards:
group meetings, interviews with employees who
are leaving company, employee surveys, etc
 Many companies have set up suggestions systems
that encourages employees to submit ideas for
improving business
 Communication flows from one dept. to another
either laterally or diagonally
 Bypasses bureaucratic barriers
 Efficiency of the company enhances
 Horizontal information through Computer
networks, and teamwork
 Without it co-workers aren’t able to share
information, resulting in missed deadlines,
duplicated efforts, increased cost, extra time,
decreased product quality & deteriorating employee
relationship.
 Customers
Customers
Venders
Venders Investors
Investors

Company
Distributors
Distributors Journalists
Journalists

Competitors
Competitors Community
Community
Representatives
Representatives
.To inform
.To request
.To persuade
. To motivate
.To build relationships.
 Feedback
travels to
sender
NOISE

Sender
Sender Sender
Sender Receiver
Receiver Receiver
Receiver
has
has encodes
encodes Channel carries message decodes
decodes “understands”
“understands”
idea
idea message
message message
message message
message

NOISE
Possible
Possible additional
additional
feedback
feedback to
to
receiver
receiver
How may the sender encode a Verbally or nonverbally. By speaking,
message? writing, gesturing.
What kinds of channels carry Letters, e-mail, memos, TV,
messages? telephone, voice, body. Others?
How does a receiver decode a Hearing, reading, observing.
message?
When is communication successful? When a message is understood as the
sender intended it to be.
How can a communicator provide for Ask questions, watch responses,
feedback? don’t dominate the exchange.

Ch. 1–25
  Oral or Written

Oral Written
1. Immediate feedback 1. Delayed feedback
2. Shorter sentence; shorter words 2. Longer sentences; longer words
3. Conversational 3. More formal
4. Focus on interpersonal relations 4. Focus on content
5. Prompt action 5. Delayed action
6. Less detailed technical 6. More detailed technical
information information
7. More personal pronouns 7. Fewer personal pronouns
8. More colloquial language 8. More complex constructions
9. Simpler constructions 9. Useful for permanent record;
10. More imperative, interrogative, detailed documentations
and exclamatory sentences 10. Possibility of review
 Who Communicator
 Whom Receiver
 Why Reason
 What Contents
 Where Place
 How Method
 Communication is to give signals or
messages through sounds, gesture or written
symbols
 Communication is to Understand intended

meaning
 Communication is life blood of every

organization
 It helps you anticipate problems, make

decisions, coordinate work flow

 Communicating with culturally diverse Work Force
 Organizations make sure that communication inside
and outside the company are open, honest and clear
 Your communication skills determine your success
 Internal communication: Information may travel up,
down or across an organization’s formal hierarchy:
Upward, downward and horizontal communication
 External Communication
 Goals of communication
 The process of communication
 Oral and written medium
Thank You