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    Media and Information Literacy (MIL) - People Media

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    Judy Tumarao Lpt
    This document provides information on people media, including people as media and people in media. It defines people as media as individuals who are well-versed in media sources and messages, allowing them to relay reliable information as citizen journalists, social journalists through crowdsourcing, or as opinion leaders. People in media are defined as media practitioners who provide information from their expertise or first-hand experiences, such as teachers, journalists, and film directors. Examples of each are provided, as well as the roles they play in media. The document aims to distinguish between people as media and people in media, and discuss their advantages and limitations through various examples and assessment activities.

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    Media and Information Literacy (MIL) - People Media

    Uploaded by

    Judy Tumarao Lpt
    87 views54 pages
    This document provides information on people media, including people as media and people in media. It defines people as media as individuals who are well-versed in media sources and messages, allowing them to relay reliable information as citizen journalists, social journalists through crowdsourcing, or as opinion leaders. People in media are defined as media practitioners who provide information from their expertise or first-hand experiences, such as teachers, journalists, and film directors. Examples of each are provided, as well as the roles they play in media. The document aims to distinguish between people as media and people in media, and discuss their advantages and limitations through various examples and assessment activities.

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    11. Media and Information Literacy (MIL) - People Media

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    This document provides information on people media, including people as media and people in media. It defines people as media as individuals who are well-versed in media sources and messages, allowing them to relay reliable information as citizen journalists, social journalists through crowdsourcing, or as opinion leaders. People in media are defined as media practitioners who provide information from their expertise or first-hand experiences, such as teachers, journalists, and film directors. Examples of each are provided, as well as the roles they play in media. The document aims to distinguish between people as media and people in media, and discuss their advantages and limitations through various examples and assessment activities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    87 views54 pages

    Media and Information Literacy (MIL) - People Media

    Uploaded by

    Judy Tumarao Lpt
    This document provides information on people media, including people as media and people in media. It defines people as media as individuals who are well-versed in media sources and messages, allowing them to relay reliable information as citizen journalists, social journalists through crowdsourcing, or as opinion leaders. People in media are defined as media practitioners who provide information from their expertise or first-hand experiences, such as teachers, journalists, and film directors. Examples of each are provided, as well as the roles they play in media. The document aims to distinguish between people as media and people in media, and discuss their advantages and limitations through various examples and assessment activities.

    Copyright:

    © All Rights Reserved
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    You are on page 1of 54

    MEDIA AND INFORMATION

    LITERACY (MIL)
    11. People Media
    LEARNING COMPETENCIES
    Students will be able to…
    • describe the different dimensions of people media
    (MIL11/12PM-IVa-1);
    • categorize different examples of people and state
    reasons for such categorization (MIL11/12PM-IVa-2);
    and
    • cite studies showing proofs of positive and negative
    effects of media, information on individual and society
    (MIL11/12PM-IVa-1).
    CONTENT
    11. People Media
    A. People as Media and People in Media
    1. Definition
    2. Characteristics
    3. Format and Types
    4. Advantages and Limitations
    5. Value
    6. Others
    How do you understand the term “people
    media”? refers to persons that are
    involved in the use, analysis,
    evaluation and production of
    media and information (Source:
    PEOPLE MEDIA MIL Curriculum Guide by
    DepEd)
    People in Media and People as
    Media
    Who do you think are “people media”?

    Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-footage-business-people-


    shaking-question-mark-signs.html
    FORMATIVE ASSESSMENT: VENN DIAGRAM

    • People who are PEOPLE MEDIA • Media


    well-oriented to practitioners who
    media sources and provide
    messages and information
    able to provide People as People in coming from their
    information as Media Media expert knowledge
    accurate and or first- hand
    reliable as experience of
    possible. event.
    People as Media - These are the people who are well-versed in media
    sources and messages, making them as the messenger who relay
    reliable and accurate data and information. These people are the media
    itself, making them as the direct medium to learn and acquire new
    knowledge.
    Examples: Opinion Leaders, Citizen Journalists, Social (Media)
    Journalists, Crowdsourcing Contributors (in platforms like
    TripAdvisor, Waze, Wikipedia, Yelp), YouTubers, Independent
    Bloggers, Paid Vloggersm or Even a simple Facebook User or Your
    Classmate
    PEOPLE AS MEDIA
    1. Opinion Leaders
    2. Citizen Journalism
    3. Social Journalism
    4. Crowdsourcing

    Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/


    PEOPLE AS MEDIA
    OPINION LEADERS
    • highly exposed to and actively
    using media
    • source of viable interpretation of
    messages for lower- end media
    users
    • opinions are accepted by a group
    PEOPLE AS MEDIA: OPINION LEADERS
    The Two-step Flow
    Communication Model
    (1944) Paul Lazarsfeld,
    Bernard Berelson, and
    Hazel Gaudet

    Photo Credit:
    http://study.com/academy/lesson/two-step-flow-
    communication-model.html
    PEOPLE AS MEDIA
    CITIZEN JOURNALISM
    • People without professional
    journalism training can use the
    tools of modern technology and
    internet to create, augment or
    fact-check media on their own
    or in collaboration with others.

    Photo Credit: http://www.dgiwire.com/what-citizen-


    journalism-means-for-your-company/
    PEOPLE AS MEDIA: CITIZEN JOURNALISM

    Photo Credit:
    https://medium.com/@step
    henkhan/move-over-
    citizen-journalism-here-
    comes-smart-journalism-
    ace72f97a389#.sken4rj5m
    PEOPLE AS MEDIA
    SOCIAL JOURNALISM
    • Journalists are using social
    media to make their content
    available to more people.

    Photo Credit: http://www.cision.com/us/resources/white-


    papers/social-journalism-study/
    FORMATIVE ASSESSMENT
    CARTOON ANALYSIS: SOCIAL JOURNALISM

    Source: http://www.socialconnectblueprint.com/citizen-journalism-and-social-media-are-
    driving-the-information-revolution/
    PEOPLE AS MEDIA
    CROWDSOURCING
    • the practice of obtaining
    needed services, ideas, or
    content by soliciting
    contributions from a large
    group of people and
    especially from the online
    community… Photo Credit:
    http://www.richmedia.com/richideas/articles/crowdsourci
    (Source: https://www.merriam-
    webster.com/dictionary/crowdsourcing) ng-how-to-hire-the-world
    EXAMPLE OF CROWDSOURCING

    Photo Credit: https://plus.google.com/+TripAdvisor


    EXAMPLE OF CROWDSOURCING

    Photo Credit: https://www.waze.com/


    EXAMPLE OF CROWDSOURCING

    Photo Credit: Wikipedia


    FORMATIVE ASSESSMENT: RECITATION

    What are the similarities and


    differences between citizen
    journalism and social
    journalism?
    PEOPLE IN MEDIA 
    People in Media - These people are media
    practitioners who provide data and information coming from
    their first-hand experience of an event or their expert
    knowledge.

    Examples: Teachers, Authors, Disc Jockeys, TV hosts,


    Authors, Actors, Directors, News Columnists, Visual Artists,
    Screenwriters
    PEOPLE IN MEDIA
    TYPES OF JOURNALIST BY
    MEDIUM
    • Print Journalists
    • Photojournalists
    • Broadcast Journalists
    • Multimedia Journalist

    Photo Credit:
    http://www.123rf.com/stock-photo/camera.html
    http://
    www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-quits-reporter-job/article_d1daf2
    62-0f4a-5f37-92ff-f17dbafa0132.html
    http://karrierebibel.de/ausbildung-journalist/
    https://clipartfest.com/">clipartfest.com</
    PEOPLE IN MEDIA
    • media practitioners
    • provide information coming
    from their expert
    knowledge or first- hand
    experience of events

    Photo Credit:
    http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
    PRINT JOURNALIST
    Philippine Daily Inquirer The Philippine Star

    Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion


    PHOTOJOURNALIST
    BROADCAST JOURNALIST

    Photo Credit: http://beta.abs-cbn.com/schedule?day=0


    BROADCAST JOURNALIST

    Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html


    MULTIMEDIA JOURNALIST
    SUMMARY OF THE LESSON:
    PEOPLE IN MEDIA AND PEOPLE AS MEDIA
    • media practitioners • people with limited access to
    • experts media and information
    • provide information to media users
    Lower -
    People in People as
    end Media
    Media Media
    Users
    • media users
    • well-oriented to media sources and messages
    • intermediaries, provide information to lower- end
    media users
    FORMATIVE ASSESSMENT: RECITATION

    1. What is the difference between


    people as media and people in
    media?
    2. What are the advantages and
    limitations of people as media?
    People in media?
    FORMATIVE ASSESSMENT:
    CARTOON ANALYSIS

    Source: https://irisfan23.wordpress.com/2012/07/31/constructive-role-of-citizen-journalism-6/
    FORMATIVE ASSESSMENT.
    KEY TYPE. WRITE “PAS” FOR PEOPLE AS
    MEDIA AND “PIN” FOR PEOPLE IN MEDIA.
    1. SHS Teacher 6. Radio Commentator
    2. Independent Blogger 7. YouTubers
    3. Print Journalist 8. News Reporter
    4. Your Classmate 9. Facebook User
    5. Movie Director 10. College Professor
    1.PAS
    2.L
    3.K
    4.K
    5.K
    6.K
    7.K
    8.K
    9.K
    10.K
    CLASS ACTIVITY: CASE STUDY

    Case Study: The Power of Citizen Journalism


    Demonstrates the Need for Standards by Michelle
    Leibowitz
    Retrieved February 16, 2017 from
    http://www.salzburg.umd.edu/lessons/citizen-journalism
    CLASS ACTIVITY: CASE STUDY

    Suspek sa Pagpatay sa Isang Siklista, Binigyan ng MPD


    Ng Hanggang 5 p.m. Para Sumuko
    Published on Jul 27, 2016
    by YouTube Channel: GMA News and Current Affairs
    Retrieved on Feb. 18, 2017 from
    https://www.youtube.com/watch?v=VE8GHioR1YU
    CLASS ACTIVITY: CASE STUDY
    IMPACT OF CITIZEN JOURNALISM
    AND SOCIAL MEDIA
    • The video of the road rage turned into shooting incident in
    Quiapo became viral after it was shared by Top Gear
    Philippines on Facebook.
    • Top Gear wrongfully accused Mr. Nestor Punzalan as the
    suspect in the said shooting incident.
    CLASS ACTIVITY: CASE STUDY
    IMPACT OF CITIZEN JOURNALISM
    AND SOCIAL MEDIA
    • Mr. Nestor Punzalan and his wife deactivated their Facebook
    accounts after receiving bashings and death threats. Mr.
    Punzalan even went to the police to clear his name.
    • Undeniably, social media was also instrumental in the arrest of
    the suspect Vhon Tanto who later admitted his crime on
    national television.
    CLASS ACTIVITY: CASE STUDY
    CLASS DISUSSION
    • How was Mr. Nestor Punzalan affected by being
    wrongfully accused in social media as the suspect in the
    said shooting incident?
    • What is the liability of Top Gear, other media outlets,
    and netizens who wrongfully accused Mr. Nestor
    Punzalan as the suspect in the said shooting incident?
    CLASS ACTIVITY: CASE STUDY
    CLASS DISUSSION
    • What role was played by citizen journalism and social
    media in this incident?
    • What positive and negative effects of media and
    information on individual and society were evident in
    this incident?
    CLASS ACTIVITY: CASE STUDY
    CLASS DISUSSION
    • What important lessons can we learn from this event as
    a social media user?
    • How can we prevent this kind of incident as
    experienced by Mr. Punzalan from happening in the
    future?
    REFERENCES
    • Media and Information Literacy Curriculum Guide by
    DepEd
    • Media and Information Literacy by Boots Liquigan,
    Diwa
    • http://communicationtheory.org/two-step-flow-theory-2/
    • http://mediashift.org/2006/09/your-guide-to-citizen-jour
    nalism270
    /
    REFERENCES
    • https://mobilizingideas.wordpress.com/2012/09/03/peop
    le-as-media-campaigns-and-actually-existing-democrac
    y
    /
    • http://
    groups.haas.berkeley.edu/marketing/sics/SICS%202008
    %20Papers/m.pdf
    • http://
    journalistsresource.org/studies/society/social-media/soci
    al-media-sharing-news-opinion-leadership
    REFERENCES
    • http
    ://blog.storyful.com/2014/03/12/ten-principles-that-pow
    er-social-journalism/#.
    V7lSuVR944l
    • https://gigaom.com/2014/04/01/social-journalism-and-o
    pen-platforms-are-the-new-normal-now-we-have-to-ma
    ke-them-work
    /
    REFERENCES
    • http://www.cbsnews.com/news/what-is-crowdsourcing/
    • http://
    learn.org/articles/What_are_the_Different_Types_of_Jo
    urnalism.html
    • http://
    www.thenewsmanual.net/Manuals%20Volume%201/vol
    ume1_02.htm
    • http://www.salzburg.umd.edu/lessons/citizen-journalism

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