CORE VALUES Guiding Principles
CORE VALUES Guiding Principles
CORE VALUES Guiding Principles
Passion
innovation. achieved for the sake of CCM when things are not
on track.
Continuously • Invest time and energy to achieve outstanding
delivering results.
Key
• Recognizing that
each individual has • Dedicate time and energy to work towards common
unique talents which goals and objectives.
Shared • Eagerly seek a productive and fun working
can make significant Goals
Indicators
Key Indicators
• Honest and
• Committed to good corporate governance.
courageous to
• Competent at work and able to discharge duties
distinguish Pushing
responsibly.
between right and boundaries • Take responsibility of our own actions, admit
wrong. mistakes and accept accountability of the outcomes.
Making evaluated.
• Discharge my duties professionally.
sustainable
choices and
taking ownership
of the • Committed to satisfying the needs of all our people
Key
• Saying and doing for a common purpose whilst believing that the
intentions of others are sincere.
• Seek to understand without judgment.
RESPECT Sincerity • Listen patiently to make sure everyone's opinion is heard.
Guiding Principles • Consider options and make rational, transparent decisions.
• Clear, polite and open in communications
Recognizing great
ideas can be • Use appropriate language and show behaviour that consistently
generated at any reflect respect and courtesy for all stakeholders.
level or by anyone. • Establish a courteous and friendly environment to nurture good
working relationships among team members, customers and
Key Indicators
stakeholders.
Valuing opinions • Establish a courteous and friendly environment to nurture good
and believing that Courteous working relationships among team members, customers and
all intentions are & Humility stakeholders.
sincere. • Show gratitude and recognise people for their accomplishments
and contributions.
Be polite, • Listen and learn with an open mind.
• Admit mistakes when wrong.
courteous and
sense of humility.
• Be sensitive to the different needs of our customers/colleagues
Celebrate diversity and understand the diversity in personality and styles, and
respect the differences.
and each others Embrace • Capitalise on the diverse backgrounds and viewpoints to develop
strength for Diversity the most effective solutions.
success. • Promote mindset of active collaboration with each other in the
organization to tap on each other's strength and experiences of
diverse workforce.
SCORING SCALE
Scoring Scale
1 2 3 4 5
Fails to live the Lives the values Lives the Role models Role models the
values in most in many values in all the values values in all
situations situations situations situations &
influence others to
live the values
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