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    Grand Strategy Matrix

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    LEZIEL ASINO
    The Grand Strategy Matrix is a tool that charts two dimensions: market growth and a company's competitive position. It divides these into four quadrants, each offering different strategic options based on where a company sits within slow or fast market growth and weak or strong competitive position. The matrix is designed to help evaluate potential strategic directions for businesses across different stages of their industry's life cycle.

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    Grand Strategy Matrix

    Uploaded by

    LEZIEL ASINO
    281 views13 pages
    The Grand Strategy Matrix is a tool that charts two dimensions: market growth and a company's competitive position. It divides these into four quadrants, each offering different strategic options based on where a company sits within slow or fast market growth and weak or strong competitive position. The matrix is designed to help evaluate potential strategic directions for businesses across different stages of their industry's life cycle.

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    The Grand Strategy Matrix is a tool that charts two dimensions: market growth and a company's competitive position. It divides these into four quadrants, each offering different strategic options based on where a company sits within slow or fast market growth and weak or strong competitive position. The matrix is designed to help evaluate potential strategic directions for businesses across different stages of their industry's life cycle.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    281 views13 pages

    Grand Strategy Matrix

    Uploaded by

    LEZIEL ASINO
    The Grand Strategy Matrix is a tool that charts two dimensions: market growth and a company's competitive position. It divides these into four quadrants, each offering different strategic options based on where a company sits within slow or fast market growth and weak or strong competitive position. The matrix is designed to help evaluate potential strategic directions for businesses across different stages of their industry's life cycle.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    GRAND

    STRATEGY
    MATRIX
    Grand Strategy Matrix

    Consists of a four-quadrant
    graph that lists strategic options for
    companies in either strong or weak
    competitive positions in industries
    experiencing either rapid or slow
    growth.

    Grand strategy matrix reveals


    strategic options for virtually any
    business in a given industry within
    any stage of the industry’s life cycle.
    ➢ Grand Strategy Matrix charts two dimensions ,
    the market growth versus the organization’s
    competitive position.
    ➢ Each of the four
    quadrants has a number
    of strategic options and
    the framework is
    designed to assist you
    evaluate the potential
    direction you decide to
    move in as a business.
    First Quadrant:

    Companies that are located in this first quadrant of the


    Grand Strategy Matrix usually have an excellent strategic
    position. Apart from active and fast growth in the market, they
    also have a strong position relative to the competition.
    Second Quadrant:

    For companies in this second Grand Strategy Matrix


    quadrant, it’s a good idea to seriously evaluate the current
    approach. Although their growth may be strong and large,
    their competitive position is weakening and they are under
    threat of being pushed out of the market by other companies.
    They are not able to compete effectively.
    Third Quadrant:

    This is the least favourite quadrant of the Grand Strategy


    Matrix. For companies, after all, it means that are faced with
    vicious competition on the one hand and with a market
    growth that’s faltering on the other hand. Only drastic
    measures, adjustments, and changes will be able to save
    such companies and prevent further demise or impending
    Fourth Quadrant:

    A strong competitive position is very enjoyable to companies.


    The slow market growth offers options for finding creative
    solutions and creating a new market for products and services.
    Diversification, such as mentioned in Ansoff’s growth matrix, is a
    good option. Offering new products and/or services on a new
    market leads to an increase in market growth.
    Who should use the Grand Strategy Matrix?

    ➢ The tool is useful for any company that wants to


    evaluate its growth potential and make better strategic
    decisions, particularly as the industry in which the
    company operates is either rapidly declining or rapidly
    maturing. It is inappropriate to use it for companies in
    industries that are growing steadily.
    Grand Strategy Matrix and Pepsico
    GRAND STRATEGY MATRIX AND PEPSICO PRODUCTS
    Advantages of the Grand Strategy Matrix

    ● It’s simple to use and understand.


    ● It has a comprehensive list of strategic options.
    ● It can stimulate discussion and help frame
    decisions.
    ● It can be applied to any industry or marketplace.
    Limitations of the Grand Strategy Matrix

    ● It only provides options rather than success criteria


    around them.
    ● You need to use it with other tools.
    ● The matrix is simplistic so loses some nuance.
    ● Your business may operate in multiple quadrants if
    you have many products or services.

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