Business Communication Today: Developing Presentations in A Social Media Environment

Business Communication Today
Fourteenth Edition
Chapter 16
Developing Presentations in a
Social Media Environment
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Learning Objectives
16.1 Describe the tasks involved in analyzing the situation
for a presentation and organizing a presentation.
16.2 Explain how to adapt to your audience and develop an
effective opening, body, and close for a presentation.
16.3 Discuss five steps for delivering a successful
presentation.
16.4 Explain the growing importance of the backchannel in
presentations, and list six steps for giving effective
presentations online.
Planning a Presentation
• LO 16.1 Describe the tasks involved in analyzing the
situation for a presentation and organizing a presentation.
The Three-Step Process
Analyzing the Situation
• Define Your Purpose
– Inform
– Persuade
– Collaborate
• Develop an Audience Profile
– Emotional State
– Comfort Level with Your Language
Assessing the Environment
• Four Basic Seating Arrangements
– Classroom or Theater
– Conference Table
– Horseshoe or U-shaped
– Café Seating
Selecting the Best Combination of Media
and Channels
Controlled Methods Choice of Methods

Specific Software Live, In-Person
Built-in Display Webcasts or Screencasts
Online Meeting Software Twebinars
Organizing a Presentation
• Linear
– Outlined Like Conventional Messages
– Follow a Predefined Flow
• Nonlinear
– Doesn’t Flow in Any Particular Direction
– Allows Presenter to Move Back and Forth Between
Topics
• Select the Right Software
Defining Your Main Idea
• One-Sentence Summary
– Subject
– Purpose
– Audience
Limiting Your Scope
• Work Within Time Constraints
• Hold Audience’s Attention
Choosing Your Approach
• Shorter Presentations
– Direct approach for routine information or good news
– Indirect approach for bad news or persuasion
• Longer Presentations:
– Direct approach to motivate or inform
– Indirect approach to analyze, persuade, or collaborate
Preparing Your Outline
• State the Purpose and Main Idea
• Organize the Points and Sub-Points
• Identify Major Points Throughout
• Plan Transitions Between Sections
• Prepare a Bibliography or Source Notes
• Choose a Compelling Title
Creaking a Speaking Outline
• Simplify the Planning Outline
• Condense Points
• Add Delivery Cues
• Arrange Your Notes
Crafting Presentation Content
• LO 16.2 Explain how to adapt to your audience and
develop an effective opening, body, and close for a
presentation.
Adapting to Your Audience
Small Groups Large Audiences

Conversational Tone Formal Tone
Conference Room State or Platform
Invite Comments Limit Participation
Developing the Presentation
• Distinct Elements
– Introduction
– Body
– Close
Presentation Introduction
• Arousing Audience Interest
• Establishing Your Credibility
• Previewing Your Message
Arousing Audience Interest
• State Your Purpose and Main Idea
• Organize Your Major Points and Subpoints
• Identify Major Points
• Identify Transitions Between Major Points
• Prepare Your Bibliography
• Choose a Compelling Title
Establishing Your Credibility
• Have Another Person Introduce You
• Introduce Yourself Humbly and Simply
• Inform Audience Why You Are the Right Person for This
Presentation
Previewing Your Message
• Summarize the Main Idea
• Identify Major Supporting Points
• Indicate the Order in Which You’ll Develop the Points
Presentation Body
• Presenting Your Main Points
• Connecting Your Ideas
• Holding Your Audience's Attention
Presentation Close
• Restating Your Main Points
• Ending With Clarity and Confidence
• Providing a Clear Wrap-Up
Delivering a Presentation
• LO 16.3 Discuss five steps for delivering a successful
presentation.
Choosing Your Presentation Method
• Memorizing
• Reading
• Speaking from an Outline Or Notes
• Impromptu Speaking
Practicing Your Delivery
• Can You Present Your Material Naturally?
• Is the Equipment Working?
• Can You Make a Compelling Presentation Without
Equipment?
• Is Your Timing on Track?
• Can You Easily Pronounce All the Words You Plan To Use?
• Have You Anticipated Questions and Objections?
Preparing to Speak
• Plan Your Presentation in Advance
– Check the Seating Arrangements
– Check Equipment and Supplies
– Plan for Multicultural Audiences
Overcoming Anxiety (1 of 2)
• Have a Positive Mindset
• Don’t Worry About Being Perfect
• Know Your Subject
• Practice, Practice, Practice
• Visualize Success
• Remember to Breathe
Overcoming Anxiety (2 of 2)
• Be Ready with Your Opening Line
• Be Comfortable
• Take a Three-Second Break
• Concentrate on Your Message and Audience
• Maintain Eye Contact
• Keep Going
Speaking With Confidence
• Controlled Beginning
• Confident Posture
• Make Eye Contact
• Send Confident Nonverbal Signals
Handing Questions Responsively (1 of 2)
• Establishing Ground Rules
• Preparing to Answer Questions
• Noticing Nonverbal Signals
Handing Questions Responsively (2 of 2)
• Responding to Difficult Questions
• Controlling Your Presentation
• Controlling Your Emotions
Incorporating Technology in Your
Presentation
• LO 16.4 Explain the growing importance of the
backchannel in presentations, and list six steps for giving
effective presentations online.
Embracing the Backchannel
• The Audience Creates This Line of Communication
• Challenges
– Risk of Criticism
– Loss of Control
• Opportunities
– Audience Support
– Valuable Feedback
Working the Backchannel
• Integrate Social Media into the Presentation Process
• Monitor and Ask for Feedback
• Review Comments
• Automatically Tweet Key Points
• Establish Expectation with the Audience
Giving Online Presentations
Advantages Disadvantages
Cost Savings “Digital Divide”
Convenience “Human Moments”
Ensuring Successful Online
Presentations (1 of 2)
• Send Preview Materials
• Rehearse Using the System
• Keep Presentation Simple
Ensuring Successful Online
Presentations (2 of 2)
• Ask for Feedback Frequently
• Consider the Audience's Point of View
• Give Everyone Time to Get Connected
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