Chapter 1 Origin and Development of OR
Chapter 1 Origin and Development of OR
4. Marketing:
• (i) Advertising budget allocation.
• (ii) Product introduction timing.
• (iii) Selection of advertising media.
• (iv) Selection of product mix.
• (v) Customer’s preference of size, colour and
packaging of various products.
APPLICATIONS OF OR
5. Organization Behaviour:
• (i) Selection of personnel, determination of
retirement age and skills.
• (ii) Recruitment policies and assignment of jobs.
• (iii) Recruitment of employees.
• (iv) Scheduling of training programs.
6. Finance:
• (i) Capital requirements, cash flow analysis.
• (ii) Credit policies, credit risks etc.
• (iii) Investment decision.
• (iv) Profit plan for the company.
APPLICATIONS OF OR
7. Research and Development:
• (i) Product introduction planning.
• (ii) Control of R&D projects.
• (iii) Determination of areas for research and
development.
• (iv) Selection of projects and preparation of their
budgets.
• (v) Reliability and control of development projects
thus it may be concluded that operation research can
be widely utilized in management decisions and can
also be used as corrective measure.
OR METHODOLOGY