Philippine Popular Culture

PHILIPPINE POPULAR CULTURE
WEEK 1
Prepared by: Ms. Kimberly D. Yoro

M1
DEFINE POPULAR CULTURE
• What is Popular Culture?
• Examples of Popular Culture
• Folk and High Culture
• Sources of Popular Culture
OBJECTIVES
At the end of this module, you are able to...
1 Define Popular Culture
2 Explain the formation of Popular Culture
3 Identify the sources of popular culture

WHAT IS POPULAR CULTURE?
Popular culture, as the 'culture of the people,' is defined by the interactions between people
in their daily activities: clothing styles, the use of slang, greeting routines, and the food that
people consume are all examples of popular culture. The mass media also keeps popular
culture updated.
Pop culture represents and affects daily life of people due to its commonality. In fact,
brands can gain an iconic pop status (e.g. the Nike swoosh, or the golden arches of
McDonald). Like with many facets of popular culture, however, iconic brands will rise and
fall. With these fundamental aspects in mind, popular culture can be characterized as the
products and modes of expression and identity that are frequently encountered or
generally embraced, commonly liked or approved, and characteristic of a particular society
at a given time.
Ray Browne gives a similar concept in his essay 'Folklore to Populore': "Popular culture
consists of the aspects of behaviors, habits, values, practices, and tastes that characterize
the people in any society. Popular culture is the culture of the people,in the historical usage
of word.”
WHAT IS POPULAR CULTURE?
The popular culture enables the collective identity of large heterogeneous

masses of people. It plays an egalitarian function in society, as it unites
the masses on principles of appropriate behavioral types. Along with
forging a sense of identity that connects people to the larger society, the
consumption of pop culture objects also increases the reputation of an
person in their peer group.
Furthermore, popular culture, unlike folk or high culture, provides an

incentive for individuals to alter the dominant attitudes and behavioral
norms as we will see. While mainstream culture appeals to people as it
offers opportunities for individual satisfaction as well as for social
bonding.
EXAMPLES OF POPULAR CULTURE?
Examples of mainstream culture come from a range of genres including popular music, print,
cyber culture, sports, entertainment, leisure, fads, advertisement, and television. Sports and
television are arguably two of mainstream culture's most commonly viewed examples.
Representatives of all social groups play and watch sports but the majority are responsible for
the immense popularity of sports. A global culture celebrates such sporting activities, such as the
World Cup and the Olympics. For most cultures, sports are common and form a large part of the
lives of many people. A typical behaviour, displaying allegiance to a team as a means of self-
identification, cheering for a sports team or a favorite athlete is a way any person can become
part of the popular culture.
Many people watch several hours of TV everyday. This is such a pervasive feature of popular
society that without it life can hardly be imagined. There are those
who claim that television is responsible for society's dumbing down;
that children consume too much television; and that couch potato
syndrome has led to the childhood obesity epidemic. The world
without popular media is much harder to picture.
FOLK CULTURE HIGH CULTURE
• Folk culture is a simpler lifestyle, • High-culture is not produced by
which is typically traditional, nature, nor is it intended for mass
predominantly self-sufficient, and consumption. This belongs to the
mostly reflective of rural life. social elite; the higher
• Group participants are required to socioeconomic classes associate
comply with standard group styles of the performing arts, music, theatre,
behaviour. and high intellectualism.
• Folk culture is focused locally, and • High-culture objects also require
non-commercially. In short, folk significant expertise, preparation or
culture promises continuity, while contemplation to be appreciated.
mainstream culture typically seeks These things rarely extend to the
something new or fresh. realm of pop culture.
FOLK CULTURE AND HIGH CULTURE

SOURCES OF POPULAR CULTURE?
Sources of popular culture are various. A primary source, as mentioned above, is
the mass media, particularly popular music, film, television, radio, video games,
books and the internet. Advances in communication also allow for greater word
of-mouth transmission of ideas, especially through cell phones.
Most Television shows, such as American Idol and the Last Comic Standing,
provide viewers with a telephone number for a contestant to vote for. The fusion
of sources of pop culture reflects a innovative way of growing public attention,
and further fuels mass consumer production.
Professional agencies which provide knowledge to the public often influence

popular culture. Such outlets iInclude the news media, science and academic
journals, and the opinion of 'experts' from people considered to be authority in
their profession. For instance, a news station reporting on a specific subject, say
the effects of playing violent video games, may seek out a noted psychologist or
sociologist who has published in this field. This technique is a useful way of
influencing the public and can form their collective opinions on a given subject.
SOURCES OF POPULAR CULTURE?
Individualism is an appearingly contradictory cause in popular

culture. Not only did urban society provide a common ground for the
masses, it promoted concepts of individualistic ambitions. In the
United States, a nation founded on the basis of individual rights,
legally there are no limits on what an individual might achieve.
A person may choose to engage in anything that is 'normal' for the

sake of popularity; or they may choose a course of action off the
beaten track. At times, their personality influences these 'pathfinders'
of popular culture. Of course, if someone adopts a particular theme,
it ceases to be original. It is becoming, famous.
THANK YOU FOR LISTENING!

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PHILIPPINE POPULAR CULTURE

Prepared by: Ms. Kimberly D. Yoro

At the end of this module, you are able to...

1 Define Popular Culture

2 Explain the formation of Popular Culture

3 Identify the sources of popular culture

The popular culture enables the collective identity of large heterogeneous

Furthermore, popular culture, unlike folk or high culture, provides an

FOLK CULTURE AND HIGH CULTURE

Professional agencies which provide knowledge to the public often influence

Individualism is an appearingly contradictory cause in popular

A person may choose to engage in anything that is 'normal' for the

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