SHRUTI SISODIA

IMS
what is layout
 The layout of the store is the manner
in which merchandise or products
have been arranged in a retail store.


It is meant to aid movement and flow

of customers, so that they move
through the entire store.

Ideal layout strikes the balance
 Elements That
Compose
the Store
Environment
 STORE PLANNING
Floor plan - A schematic way
that shows where merchandise
and customer service
departments are located, how
customers circulate through
the store, and how much space
is dedicated to each
department.
Store Store
image atmosphere

Store theme
 STORE LAYOUTS

There are four types of store
layouts :


Grid layout
Free flow layout
Loop layout/ race track layout
Spine layout
 grid
layout
The counters and fixtures are placed
in long rows or ‘‘runs,’’ usually at right
angles, throughout the store.

It allows for movement within the
area & use space effectively.

A preferred layout in many retail
stores that adopt self services.
 Example of grid
layout

Big Bazaar, is the best example of grid
layout.
Big Bazaar consists of different
sections like food products,
electronics, apparels, home furnishing
etc.

Let us took example of food section, it

includes other sub categories like:

Dairy products(chill station)

Eggs and meat
Farm fresh(vegetables and fruits)
 Every section have three to four
cash counters of their own, placed
parallel to each other.

 At the entrance and exit of the
store checking counters are there.

 Near the exit gate they have their
store rooms in which they store surplus
goods, further use for replenishment.
CASH COUNTERS
Display of merchandise
Gondolas are placed parallel to each
other. Like we cannot able to see or
judge what is in next row.

There are large bins for fresh
vegetables and fruits.

Big containers for cereals.

ATMOSHPERE OF THE STORE
The lights in the store are evenly
spread so that all the food items
are clearly visible to the customer.

There are ongoing announcements all
over the store, about discounts and
new arrivals.

All the products are arranged in a
 Free flow layout
Fixtures and merchandise are
grouped into free-flowing patterns
or asymmetrical pattern on the
sales floor.

Allows free movement and
encourages people to browse and
shop.

 Example of free flow
layout
Globus is a very good of free flow layout.


Storage, Receiving, Marketing

Hats and Handbags

Dressing Rooms
Stockings

Underwear
Accessories

Tops
Checkout counter
Casual Wear

Clearance Items

Tops
Pants

irts and Dresses

Feature Feature

Open Display Window Open Display Window

Jeans
 In the "theater" of retailing, there
are two basic types of merchandise
presentation: visual merchandising
displays which are analogous to the
props which set scenes and serve as
backdrops; and on-shelf merchandising
which represents “the stars of the
performance”.

 At Globus all the gondolas and
fixtures are placed in a asymmetrical


 In this store we can see different types

of fixtures and gondolas like:

Ø Tables, large bins, and flat-base decks
are used to display bulk quantities of
merchandise.
Ø Four-way Fixture – Here it is Used for
hanging belts and bags.

The four-way rack is considered a

feature fixture, because it presents
ØWall fixture : To make a plain wall
merchandisable, it is usually covered
with a vertical skin that is fitted with
vertical columns of notches similar to
that on the gondola, into which a variety
of hardware can be inserted.
Ø
ØShelves, peghooks, bins, baskets, and
even hanger bars can be fitted into wall
systems.
Ø
Four - Way Feature Rack
and Round Rack
The entry and exit gate are same, in this layout all gondolas &
fixtures are placed in a asymmetrical manner.
Window display of
globus
 Window display-
festive season

Inside view of store

 Atmosphere of the store
 lightsare evenly spread all over the store and the
focal light rays falls on the specified podiums so
that it will enhance the products feature.

 There is a pleasant smell spread all over the store
which will surely give a relaxing sensation to the
customers.

 The music is played accordingly like around 11am to
3pm, some sort of bollywood songs and around
 Vm of the store

The artistic display of merchandise and
theatrical props used as scene-setting
decoration in the store.

Ladies western wear Blue
story



– brown and beige
Loop / race track layout
A major customer aisle begins at the
entrance, loops through the store—
usually in the shape of a circle,
square, or rectangle—and then
returns the customer to the front of
the store.


The aisle provides access to various

shop-in- shops or departments within
the store.
 Example of loop
layout

Shoppers stop having a loop layout
form of the store.
 Shoppers stop have different
sections of different varieties, which
are having different types of gondolas
and fixtures.

 They have nesting tables for
displaying their newly arrived
merchandise.

 flat-base decks are used to display
 The four-way feature rack and the
round rack are two of the fixtures most
heavily used today.

The round rack is known as a bulk or

capacity fixture, and the four-way rack
is considered a feature fixture, because
it presents merchandise in a manner,
which features certain characteristics
of the merchandise (such as color,
shape, or style).
AISLE AREA OR A
 VM OF THE
STORE
ATMOSHPERE OF THE STORE
 Lighting is perfect around the store.

 Pleasant smell which give a soothing effect
and brings a freshness in the store.

 The ambience is fabulous and very
appealing, all departments are well
maintained with proper VM.

 Music is played according to the prescribed
 Spine layout
• Variation of grid, loop and free-form
layouts.
• Based on single main aisle running
from the front to the back of the
store. (transporting customers in
both directions)
• Heavily used by medium-sized
specialty stores ranging from
2,000 – 10,000 square feet.
 products
Generally deals in footwear. Both
mens and women.

offers brands like loto, carlton
london, reebok, provogue, lee-
cooper etc.

also deals in accessorie like belts,
bags and slippers.
 Example of spine layout

Walk in M & B store is a most
appropriate example of spine layout
form.
 The gondolas and fixtures are placed
in different types of patterns : in a
grid, loop and free flow layout form or
we can say combination of all three.

 In this store we can see gondolas with
shelves, peg hooks.

 Four way fixture is also there, used
for hangging belts.


The front gate with both entry and exit
The back gate with both entry and exit
Atmosphere of the store
The store have perfect lighting
focuses on the gondolas on which
the merchandise has been
displayed. Thereby enhance the
product’s beauty.

The VM of the store is smartly
coordinated. Showing all the
designs and stuff which they have.
conclusion
 In grid layout(Big Bazaar), must have to
focus more on the vm part of the store as
all the products are not visually appealing
because of their unhealthy vm.

 There must be some music will be played in
the store, so that the customer enjoy
while shopping.

 In free flow layout(globus), according to me
 The vm of the store(globus) is
excellent.

 In loop layout(shopper’s stop) they
must focus on the vm part of the
store, as the vm is not appealing at all.
All the clothes are not properly
maintained. It will reduce customer’s
interest towards the merchandise.

spine layout(walk in M&B), the vm of