Strategic Partnering: Types of SP: - Quick Response

Strategic Partnering:
Types of SP
• Quick Response:
– Vendors receive POS data from retailers, and use
this information to synchronize production and
inventory activities at the supplier.
– The retailer still prepares individual orders, but the
POS data is used by the supplier to improve
forecasting and scheduling.
– Example: Milliken and Company: The lead time
from order receipt at Milliken’s textile plants to
final clothing receipt at several of the department
stores involved was reduced from eighteen weeks
down to three weeks.
Types of SP
• Continuous Replenishment: Vendors receive
POS data and use it to prepare shipments at
previously agreed upon intervals to maintain
agreed to levels of inventory.
– Wal-Mart, Kmart
• Advanced Continuous Replenishment:
Suppliers may gradually decrease inventory
levels at the retailer’s store or distribution
center as long as service levels are met.
Inventory levels are thus continuously
improved in a structured way.
– Kmart
Types of SP
• Vendor Managed Inventory
(VMI):JITD
– VMI Projects at Dillard Department
Stores, J.C. Penney, and Wal-Mart have
shown sales increases of 20 to 25
percent, and 30 percent inventory
turnover improvements.
Advantages of SP
• Decrease required inventory
levels
• Improve service levels
• Decrease work duplication
• Improve forecasts
Advantages of SP
• Fully utilize system knowledge
– Consider the partnership between White-
Hall Robbins (W-R), who makes over-
the-counter drugs such as Advil, and
Kmart. W-R initially disagreed with Kmart
about forecasts, and in this case, it
turned out that W-R forecasts were more
accurate because they have a much
more extensive knowledge of their
products than Kmart does.
Disadvantages of SP
• Expensive advanced technology is
required.
• Supplier/retailer trust must be
developed.
• Supplier responsibility increases.
• Expenses at the supplier often
increase.
–Why? How can this be addressed?
Conceptual Evolution of
Inventory Management
Owner Managed Continuous Consignment

Inventory Replenishment
VMI Selling
Direct Selling
Vendor Managed Inventory
(VMI)
VMI is essentially an integrated
approach whereby the inventory
at the distributor/retailer
(downstream) is monitored and
managed by the
manufacturer/vendor (upstream)
VMI rationale ….
By pushing the decision making
responsibility further up the supply
chain, the manufacturer/vendor will be
in a better position to support the
objectives of the entire integrated
supply chain resulting in sustainable
competitive advantage
VMI includes …
• Determining appropriate order
quantities
• Managing proper product mixes
• Configuring appropriate safety stock
Typical Benefits to
Manufacturers
• Lower inventory investments (raw
and finished)
• Better scheduling and planning
• Better market information
• Closer customer ties and preferred
status
Typical Benefits to Retailers
• Fewer stock-out with higher
inventory turnover
• Better market information
• More optimal product mix
• Less inventory in channels (transfer
costs)
• Lower administrative replenishment
costs
VMI Success Factors
• Top management commitment
• Focus on effort
• Trust and partnership between supply
chain stakeholders
• Highly effective computer/information
systems (EDI, Bar coding, Scanning)
• Competent manufacturers and the ability
to forecast
• Willing stakeholders partners and patience
Electronic Data
Interchange EDI
computer to computer
exchange of business
transaction in a standard
format
EDI Benefits …
• Quick access to information
• Reduced labor and material costs
associated with handling paper-based
business transaction
• Better communication
• Increases productivity
• Improved tracing and expediting
• Improved billing
• Better customer service
Ownership of inventory
• Initially, ownership transferred to retailer upon
receipt of goods
• Now, VMI is based on consignment
relationship in which manufacturer owns goods
until sold
• Retailer benefit: lower inventory cost

• Manufacturers benefits: better control
• Supply chain benefit: system-wide cost
reduction
Requirements for Effective SP
• Advanced information systems
• Top management commitment
– Information must be shared
– Power and responsibility within an organization
might change (for example, contact with customers
switches from sales and marketing to logistics)
• Mutual trust
– Information sharing
– Management of the entire supply chain
– Initial loss of revenues
Important SP Issues
• Inventory ownership:
– Retailer owns inventory
– Supplier owns the goods until they are
sold (consignment)
• Why would a firm do this?
• Performance measures: Fill rate,
inventory level, inventory turns
Important SP Issues
• Confidentiality
• Communication and cooperation
– When First Brands started partnering with
Kmart, Kmart often claimed that its
supplier was not living up to its agreement
to keep two weeks of inventory at all
times. It turned out that this was due to
the fact that the two companies employed
different forecasting methods.
Steps in SP Implementation
• Contractual negotiations
– Ownership
– Credit terms
– Ordering decisions
– Performance measures
• Develop or integrate information systems
• Develop effective forecasting techniques
• Develop a tactical decision support tool to
assist in coordinating inventory
management and transportation policies
Main Characteristics of SP
Criteria Decision Inventory New Skills

Types Maker Ownership Employed by vendors
Quick Retailer Retailer Forecasting Skills
Response
Continuous Contractually Agreed Either Forecasting &
Replenishment to Levels Party Inventory Control
Advanced Contractually agreed Either Forecasting &
Continuous to & Continuously Party Inventory Control
Replenishment Improved Levels
VMI Vendor Either Retail
Party Management
Examples of SP Successes
and Failures
• Western Publishing-Golden Books:
– Western Publishing is using VMI for its Golden Books
line of children’s books at several retailers.
– POS data automatically triggers re-orders when
inventory falls below a reorder point.
– This inventory is delivered either to a distribution
center, or in many cases, directly to the store.
– Ownership of the books shifts to the retailer once
deliveries have been made.
– In the case of Toys R Us, the company has even
managed the entire book section for the retailer,
including inventory from suppliers other than Western
Publishing.
– Extra sales, increased costs to Western
and Failures
• VF Corporation’s Market Response System:
– The VF Corporation, which has many well known
brand names (including Wrangler, Lee, Girbaud,
and many others), began its VMI program in 1989.
– Currently, about 40 percent of its production is
handled using some type of automatic
replenishment scheme.
– This is particularly notable because the program
encompasses 350 different retailers, 40,000 store
locations, and more than 15 million replenishment
levels.
– VF’s program is considered one of the most
successful in the apparel industry.
and Failures
• Spartan Stores
– Spartan Stores, a grocery chain, shut down its
VMI effort about one year after its inception.
– One problem was that buyers were not
spending any less time on reorders than they
did before
– This was because they didn’t trust the
suppliers enough to be able to stop carefully
monitoring the inventories and deliveries of
the VMI items, and intervening at the slightest
hint of trouble.
and Failures
• Spartan Stores (continued)
– Suppliers didn’t do much to allay these
fears. The problems were not with the
suppliers’ forecasts; instead, they were
due to the suppliers’ inability to deal with
promotions, which are a key part of the
grocery business.
– Since they were unable to appropriately
account for promotions, delivery levels
were often unacceptably low during these
periods of peak demand.
Distributor Integration
• Parts are shared across the distributor network
• Specialized service requests are steered to
appropriate dealers or distributors.
• What is required?
– Trust
– Pledges
– Guarantees from the manufacturer
– Advanced information systems
• Disadvantages
– Incentives for dealers – are they giving away competitive
advantages?
– Skills and responsibilities are taken from some
dealers/distributors.
• Examples - Caterpillar, Okuma

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What are the different types of strategic partnering?

What are some of the advantages of strategic partnering?

Strategic Partnering:

Owner Managed Continuous Consignment

• Retailer benefit: lower inventory cost

Criteria Decision Inventory New Skills

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