Scribd Logo
Upload

Welcome to Scribd!

  • 4 views

    Bus 321 Environmental

    Uploaded by

    anga
    The document discusses strategic business management and provides an overview of analyzing a business's internal and external environment. It covers categories of business environment including macro and micro factors, and describes analyzing an organization's internal environment including its culture, structure, and resources.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Bus 321 Environmental

    Uploaded by

    anga
    4 views36 pages
    The document discusses strategic business management and provides an overview of analyzing a business's internal and external environment. It covers categories of business environment including macro and micro factors, and describes analyzing an organization's internal environment including its culture, structure, and resources.

    Original Description:

    bb

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses strategic business management and provides an overview of analyzing a business's internal and external environment. It covers categories of business environment including macro and micro factors, and describes analyzing an organization's internal environment including its culture, structure, and resources.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4 views36 pages

    Bus 321 Environmental

    Uploaded by

    anga
    The document discusses strategic business management and provides an overview of analyzing a business's internal and external environment. It covers categories of business environment including macro and micro factors, and describes analyzing an organization's internal environment including its culture, structure, and resources.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 36

    Strategic Business Management

    BUS 321
    ANALYSING BUSINESS ENVIRONMENT
    Telecommunication industry
    Banking industry
    Business environment
    • These are internal and external factors
    (environmental forces) that affect or
    influence business activities.
    • Knowledge of business environment sets
    the foundation for development of
    strategies for attainment of
    goals/objectives.

    02/25/2022 10
    • The business environment is dynamic
    and unpredictable
    • Environmental scanning is a
    continuous process

    02/25/2022 11
    Categories of business environment
    • Two major levels:
    – The external business environment:
    made up by environmental
    conditions/factors outside the
    organizational boundary.
    – The internal business environment:
    Constitute environmental
    forces/conditions/factors within the
    organization.
    02/25/2022 12
    The external business environment
    • Factors/conditions located outside the
    organizational boundary.
    • Sub-divided into:
    – Macro business environment
    – Micro business environment

    02/25/2022 13
    The Macro business environment
    • Forces/elements outside the organization
    which are beyond the control of the
    firm/company i.e. uncontrollable factors
    • An organization is required to adapt or
    cope with those elements/factors.

    02/25/2022 14
    The economic situation Political/Legal
    Household income ( purchasing power ) Political stability
    Unemployment levels Government spending,
    Interest rates eg on loans, deposits Attitudes of political leaders
    Taxation towards various businesses
    Exchange rates Laws and regulations (e.g. quality,
    competition, tax, )

    Demographic Social/cultural
    Population Size (growth rate, distribution Values
    Age structure(eg young, old) Beliefs
    Ethnic groups Attitudes
    Education level Lifestyles
    Social groups

    Technological Natural environment


    Tools/systems in eg manufacturing, Geography and climate
      -eg natural resources
    The micro business environment

    • The micro environment covers factors


    that may directly business activities
    • The firm can influence the elements in
    this environment as a result it represent
    “the Controllable environment” of the
    business

    02/25/2022 18
    Suppliers Consumers Distributors
    number and size Target (intermediaries)
    (supplier power) audience
    affects price/cost (behaviors)
    incurred by organizations

    Competition
    Attractiveness of the industry
    Interest groups
    Monitor business activities
    -Media, general public
     
    Five Forces Analysis
    https://www.google.com/search?q=five+forces+analysis&rlz=1C1JZAP_enTZ881TZ881&sxsrf=ALeKk02uL_j2nvMfK-4cAkzeeUjnSCSlUw:1591164001697&tbm=i
    sch&source=iu&ictx=1&fir=fsmGqojUDRB8pM%253A%252CTSOjqwcg19g_cM%252C_&vet=1&usg=AI4_-kT0OqsRvQzw0u-3soceRQmbkXb43Q&sa=X&ved=2a
    hUKEwiEz-bo--TpAhUYCWMBHUOADZsQ_h0wAXoECAkQBA#imgrc=fsmGqojUDRB8pM:
    INTERNAL BUSINESS
    ENVIRONMENT
    Internal analysis
    • The internal business environment:
    Constitute environmental
    forces/conditions/factors within the
    organization.
    • Culture
    • Structure
    • Resources
    Organizational structure
    “a system of hierarchy in an
    organization.

    defines how activities


    various activities are
    directed toward the
    achievement of
    organizational aims.

    Specifies lines of authority,


    communications, rights and
    duties of an organization
    Structure…
    Resources
    Organizational Resources
    Organizational
    resources are
    assets an
    organization has
    for carrying out
    work activities and
    processes

    They can be
    tangible or
    intangible.
    Organizational Resources

    • Financial • Human resources


    resources – Quantity and
    – E.g. equity, cash quality of human
    resources(skills,
    reserves, etc.
    experience)
    • Physical resources • Intangible resources
    – E.g. Equipment, • E.g. Brands
    land, building,
    $57.3 billion Brand value

     is the financial amount


    your brand is worth.
     brand value is based on an
    amount on the balance
    sheet

    brand equity is
    the value of a brand based
    on how important a
    customer views
    that brand. Brand
    value can affect a
    Coca-Cola's brand value  company's revenue and the
    overall market.

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy