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    Social Marketing

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    Pratik Kashyap
    The document summarizes a social marketing campaign by the men's lifestyle brand Turtle called #SaveLittleShelly. The campaign aims to raise awareness about endangered sea turtles and Turtle's role in environmental conservation. It consists of four animated films depicting the journey of a baby turtle named Shelly from hatching to reaching the sea. With each film, viewers are prompted to like, share and donate to help Shelly's journey. The campaign aims to save turtle lives by having Turtle donate money with each like and share to conservation efforts. It has successfully spread awareness about the threats turtles face from humans and the environment.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Social Marketing

    Uploaded by

    Pratik Kashyap
    35 views7 pages
    The document summarizes a social marketing campaign by the men's lifestyle brand Turtle called #SaveLittleShelly. The campaign aims to raise awareness about endangered sea turtles and Turtle's role in environmental conservation. It consists of four animated films depicting the journey of a baby turtle named Shelly from hatching to reaching the sea. With each film, viewers are prompted to like, share and donate to help Shelly's journey. The campaign aims to save turtle lives by having Turtle donate money with each like and share to conservation efforts. It has successfully spread awareness about the threats turtles face from humans and the environment.

    Original Description:

    social issues determined with an example that of a campaign by any company

    Original Title

    SOCIAL MARKETING PPT

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    The document summarizes a social marketing campaign by the men's lifestyle brand Turtle called #SaveLittleShelly. The campaign aims to raise awareness about endangered sea turtles and Turtle's role in environmental conservation. It consists of four animated films depicting the journey of a baby turtle named Shelly from hatching to reaching the sea. With each film, viewers are prompted to like, share and donate to help Shelly's journey. The campaign aims to save turtle lives by having Turtle donate money with each like and share to conservation efforts. It has successfully spread awareness about the threats turtles face from humans and the environment.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    35 views7 pages

    Social Marketing

    Uploaded by

    Pratik Kashyap
    The document summarizes a social marketing campaign by the men's lifestyle brand Turtle called #SaveLittleShelly. The campaign aims to raise awareness about endangered sea turtles and Turtle's role in environmental conservation. It consists of four animated films depicting the journey of a baby turtle named Shelly from hatching to reaching the sea. With each film, viewers are prompted to like, share and donate to help Shelly's journey. The campaign aims to save turtle lives by having Turtle donate money with each like and share to conservation efforts. It has successfully spread awareness about the threats turtles face from humans and the environment.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    SOCIAL M A R K ET IN G

    P SD A - 1
    PRATIK K A SHYA P 12 0A2 3

    UTKARSH BAJPAI 120A22


    • TURTLE'S JOURNEY BEGAN IN KOLKATA, IN 1993
    AS AN ASPIRING YET STEADFAST ENTERPRISE
    THAT WENT ON TO BECOME ONE OF INDIA‟S
    FASTEST GROWING COMPANIES IN THE INDUSTRY.
    FROM A COMPANY PRIMARILY INTO MEN‟S
    INTRODUCTION READYMADE SHIRTS, TO A LEADING BRAND IN
    MENSWEAR FASHION, TURTLE HAS INDEED, COME
    A LONG WAY. AFTER ALL, WHAT STARTED WITH A
    PRODUCTION CAPACITY OF JUST 20 SHIRTS A DAY,
    TODAY HAS AN EXHAUSTIVE IN-HOUSE RETAIL
    UNIT THAT CATERS TO MORE THAN 96 EXCLUSIVE
    STORES AND 1200 MULTI-BRAND OUTLETS ACROSS
    THE COUNTRY. WITH TRENDSETTING FASHION
    AND REDEFINING STYLES, ITS TWO ICONIC
    BRANDS – TURTLE AND LONDON BRIDGE HAVE
    BECOME FAVOURITES AMONG MEN WHO WISH TO
    STAND OUT AND MAKE A STATEMENT
    TURTLE #SAVE LITTLE SHELLY CAMPAIGN

    • MEN’S LIFESTYLE BRAND, TURTLE LAUNCHED A COOL AWARENESS


    CAMPAIGN AROUND WORLD TURTLE DAY THAT WAS DRIVEN BY
    SOCIAL MEDIA – #SAVELITTLESHELLY. THE IDEA WAS TO RAISE
    AWARENESS ON CONSERVING THE ENDANGERED SPECIES AS WELL AS
    HIGHLIGHT THE BRAND’S ROLE WITH THE ENVIRONMENTAL CAUSE.

    • THE CAMPAIGN COMPRISES OF FOUR ANIMATED FILMS


    CONCEPTUALISED BY J. WALTER THOMPSON, OF WHICH THREE HAVE
    BEEN LAUNCHED. THE BRAND HAS CREATED WHAT IS BILLED AS A
    ‘WORLD TURTLE MONTH’ INITIATIVE. THE FIRST FILM WAS
    LAUNCHED ON 1 MAY WHILE THE FOURTH ONE IS SLATED TO BE
    RELEASED ON 23 MAY. EACH FILM PROMPTS VIEWERS TO LIKE,
    SHARE AND DONATE TO HELP THE BABY TURTLE SHELLY GO TO THE
    NEXT PART OF HER JOURNEY. AFTER GARNERING A CERTAIN NUMBER
    OF LIKES, THE STORY MOVED FORWARD THROUGH A SUBSEQUENT
    FILM.
    • THE PROTAGONIST IS A BABY TURTLE NAMED SHELLY ON
    HER JOURNEY RIGHT FROM HATCHING TO TRYING TO
    MAKE IT TO THE SEA.   PART ONE SEES SHELLY HATCHING
    OUT OF HER EGG. SHELLY CAN BE SEEN MAKING HER WAY
    ACROSS THE BEACH TOWARDS THE WAVES. THE FILM
    ENDS WITH A CALL TO ACTION TO DONATE TO THE CAUSE.

    • PART TWO PROGRESSES TO SHOW THE SHADOW OF A


    PREDATORY BIRD THAT SHELLY TRIES TO GET AWAY
    FROM. SHE MAKES HER WAY TO A SMALL BURROW
    NEARBY. AS THE PRESENT DANGER PASSES, SHELLY
    HEARS A SHARP SNAP ONLY TO FIND THAT THE BURROW
    IS INHABITED BY A CRAB. SHE MAKES HER WAY OUT AND
    THE FILM ENDS WITH THE CALL TO ACTION MESSAGE.
    • IN THE THIRD PART, WE SEE SHELLY
    NEAR THE BEACH, ONLY TO FIND
    HERSELF THREATENED BY A SMALL KID
    WITH A STONE IN HAND. THE CHILD
    THROWS THE STONE BUT MISSES HIS
    TARGET. AS THE CHILD IS SET TO TAKE
    ANOTHER GO, HE IS SCARED OFF BY A
    JEEP ENTERING THE FRAME. THE JEEP
    GOES OVER A PETRIFIED SHELLY. THE
    CALL TO ACTION APPEARS ON SCREEN
    AS THE LITTLE TURTLE LIES SHAKING.    
    OUTCOME OF CAMPAIGN
    • CAMPAIGN AIMS FOR SAVING LIFE OF TURTLES
    • IN EACH LIKE AND SHARE OF VIDEO, TURTLE BRAND DONATE CERTAIN AMOUNT
    FOR CONSERVATION OF TURTLE

    • EVERY YEAR THOUSANDS OF TUTLE DIE DUE TO HUMAN OR ENVIRONMENT


    THREATS, THIS CAMPAIGN SPEAD AWARENESS IN THE SOCIETY ABOUT THE ISSUE.

    • SEVERAL NGOS CAME INTO LIGHT AND ONE OF THEM COLLABORATED IN A


    VIDEO PRESENTATION “BLINDSPOT” COMPRISING OF BLIND SCHOOL CHILDREN.
    THANK YOU

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