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BcOMUNI Introduction Unit 1

This document defines business communication and its key components. Business communication is defined as the process of sharing or exchanging ideas, feelings, and information between individuals and organizations so that understanding and response results. It involves a sender transmitting a message through a channel which is received and decoded by the receiver. Effective communication requires communicating for a purpose, composing messages with care, understanding the receiver, using an appropriate medium, providing feedback, and acting on that feedback to achieve organizational goals. The benefits of effective business communication include healthy relationships, better performance, high morale, unity, efficient decision-making, and increased productivity.

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Mohd Tauqeer
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38 views8 pages

BcOMUNI Introduction Unit 1

This document defines business communication and its key components. Business communication is defined as the process of sharing or exchanging ideas, feelings, and information between individuals and organizations so that understanding and response results. It involves a sender transmitting a message through a channel which is received and decoded by the receiver. Effective communication requires communicating for a purpose, composing messages with care, understanding the receiver, using an appropriate medium, providing feedback, and acting on that feedback to achieve organizational goals. The benefits of effective business communication include healthy relationships, better performance, high morale, unity, efficient decision-making, and increased productivity.

Uploaded by

Mohd Tauqeer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Business Communication

Unit I
Meaning

• Derived from the Latin word, ‘Communicare’ which means to impart or participate or to transmit.
• The word ‘Communicare’ is derived from the root ‘Communis’ which means to make common or
to share.

• Communication is
 the activity or process of sharing or exchanging ideas, feelings, information, experience between
two or more persons;
 an act or instance of transmitting;
 the information actually communicated by some means.
Definition

• “The process by which information is transmitted between individuals and or


organizations so that an understanding response results.” – Peter Little

• “Communication is the transfer of information and understanding from one person


to another.” –Keith Davis
Definition

• “Administrative communication is a process which involves the transmission and


accurate replication of ideas ensured by feedback for the purpose of eliciting
actions which will accomplish organizational goals.” - William G. Scott

• The sender’s ability to transmit his own ideas accurately.


• The receiver’s mental ability to get the same idea as were transmitted i.e. accurate
replication.
• The feedback or the receiver’s response.
• Eliciting action which will help to achieve the goals.
Components

• The sender or the communicator


• The message
• Encoding
• The medium / channel
• The receiver
• Decoding
• Feedback
How to achieve effective communication

• Communicate for a purpose


• Compose message with care
• Study the receiver
• Select appropriate medium
• Provide feedback
• Act promptly on receiving feedback.
Benefits of effective communication

• Healthy relations
• Better performance
• High morale
• Good image unity
• Reaching final goals
• Smooth functioning
• Greater efficiency
• Higher productivity
• Effective decision-making
• Co-operation & Co-ordination

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