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    A Case Study On Euro Disney (A) : Presented by Anurag Gupta Ankita Banik Ankit Mehrotra Arti Kumari Anjusha Kumari

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    Arti Kumari
    Euro Disney faced several problems when it first opened including management hubris, cultural differences with European audiences, issues with the environmental location, struggles with French labor laws, and an initial business plan that did not account for factors like a European recession. Some specific missteps included allowing hotels to be built and operated separately without Disney's ownership stake, designing the park to compete with European landmarks without understanding cultural differences, and overly optimistic financial projections. Recommendations to address the problems included having Disney take more control over management, better understanding European culture, focusing on promotional discounts, and revising the financial and business plans to be more realistic.

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    A Case Study On Euro Disney (A) : Presented by Anurag Gupta Ankita Banik Ankit Mehrotra Arti Kumari Anjusha Kumari

    Uploaded by

    Arti Kumari
    140 views10 pages
    Euro Disney faced several problems when it first opened including management hubris, cultural differences with European audiences, issues with the environmental location, struggles with French labor laws, and an initial business plan that did not account for factors like a European recession. Some specific missteps included allowing hotels to be built and operated separately without Disney's ownership stake, designing the park to compete with European landmarks without understanding cultural differences, and overly optimistic financial projections. Recommendations to address the problems included having Disney take more control over management, better understanding European culture, focusing on promotional discounts, and revising the financial and business plans to be more realistic.

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    Euro Disney faced several problems when it first opened including management hubris, cultural differences with European audiences, issues with the environmental location, struggles with French labor laws, and an initial business plan that did not account for factors like a European recession. Some specific missteps included allowing hotels to be built and operated separately without Disney's ownership stake, designing the park to compete with European landmarks without understanding cultural differences, and overly optimistic financial projections. Recommendations to address the problems included having Disney take more control over management, better understanding European culture, focusing on promotional discounts, and revising the financial and business plans to be more realistic.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    140 views10 pages

    A Case Study On Euro Disney (A) : Presented by Anurag Gupta Ankita Banik Ankit Mehrotra Arti Kumari Anjusha Kumari

    Uploaded by

    Arti Kumari
    Euro Disney faced several problems when it first opened including management hubris, cultural differences with European audiences, issues with the environmental location, struggles with French labor laws, and an initial business plan that did not account for factors like a European recession. Some specific missteps included allowing hotels to be built and operated separately without Disney's ownership stake, designing the park to compete with European landmarks without understanding cultural differences, and overly optimistic financial projections. Recommendations to address the problems included having Disney take more control over management, better understanding European culture, focusing on promotional discounts, and revising the financial and business plans to be more realistic.

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    A CASE STUDY ON EURO DISNEY

    (A)

    PRESENTED BY
    Anurag Gupta
    Ankita Banik
    Ankit Mehrotra
    Arti Kumari
    Anjusha Kumari
    INTRODUCTION
     About Walt Disney
      Establishment and growth of Disney land in us
     Japanese experience
     Initial planning of Euro Disney
     Problems faced by Euro Disney
    PROBLEMS IN EURO DISNEY
     Management hubris
     Culture differences
     Environmental and location factors
     French labor issues
     Financing and the initial business plan
     Competition from U.S. Disney parks.
    wrong planning for Euro Disney

    1. Eisner was obsessed with maintaining Disney’s reputation for its


    quality and was convinced by the designers that Euro Disney
    would have to brim in competing with great monuments and
    cathedrals of Europe.
    2. There were mistakes on the project plans as for instance, Disney
    has allowed companies built hotels to house visitors and that
    Disney merely collected royalties from the park and not having
    equity ownership stake.
    3. The business performance was not that great and stable and it
    does not have ample assumption to the European market
    4. There has been severe European recession as well as high
    interest rates and strong French currency value.
    5. The initial plan in  a way, was not comprehensive and accurate in
    providing solutions to the arising Disney problems
    To be conti………
    7. It does not go with the standards of changes ideals and
    concepts as the application was typical in details.

    8. There were also shortcomings with Disney’s financial


    planning indicating that Euro Disney was just a cornerstone
    of a huge real estate development plan.
     
      
    Recommendations to deal with the problems of Euro Disney

    1. There is a need for Disney to take control of the management


    decisions and analyzing issues and problems based on their own
    practice and not to use same team to analyze the problem.
    2. There is also the imperative need to understand and execute
    appropriate plan of actions that will bridge the gap of cultural
    differences.
    3. Focus on useful market tactics such as by having promo discounts
    for families on weekends.
    4. There is a need to achieve good operations management by means
    of implementing strategies that fit in to the European culture
    5. Disney can implement and apply flexible labor systems that will be
    adaptable to the situation, and is accepted by the French laborers.
    6. In lieu to the environment and location factors, Disney can choose
    such locations that have strong sales magnet.
    To be continue…..

    7. Disney can implement and apply flexible labor system that


    will be adaptable to the situation, and is accepted by the
    French laborers.
    8. The financial and initial business plan must undergo precise
    review.
    Lessons learnt from Disney’s problems with Euro
    Disney
    1. The lesson to always have precise business planning before
    deciding on the actual process of the project.
    2. The value of finance planning control is also a lesson and
    that in every aspect of business operations.
    3. Every business environment factors has to be precisely
    reviewed and should be equipped with positive thinking and
    right business motivation.
    4. A business paradigm that is flexible and dynamic that knows
    how to bend with the blows.
    SWOT ANALYSIS
    4. Disruption.
    3. Diversification
    2. Popular brand name OPPORTUNITIES
    1. Global localization think global, act
    1. Global standardization
    STRENGTHS local.
    2. Character of national and regional
    appeal

    SWOT
    WEAKNESS
    1. High sunk cost.
    Global
    Competitors : National, Regional and
    2. Excessive Research and
    development. THREATS
    3. High investment.
    4. High risk factor
    THANK YOU

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