Assignment 2

Introduction
Brighton, the biggest and best-acknowledged beach hotel at the

English Channel, stretches a few 5 miles alongside the pebbled and on
occasion steep chalk coastline of the South Downs. Once a fishing
village with narrow, winding lanes, the 18th-century noticed Brighton
blossom into an stylish excursion spot wherein England`s elite
comfortable in elegant spas and resorts beneathneath the restorative
have an impact on of sea air.
Although Brighton`s well-known pebble seashores at the moment are coated with
memento stores and enjoyment arcades, it stays a culturally colourful vacation spot and
one of the maximum famous locations to go to in England — in particular in summer.
The town's busy calendar of activities consists of the famous Brighton Festival every
spring, horse races withinside the summer, and the well-known London to Brighton
Veteran Car Run in November.
In order to understand the
roles of stakeholders in Tourism
tourism , its important to
identify the key stakeholders
which are:
Product
Destinat
ion
Key factors and priorities:
image
Understand the tourist needs and
desires Gave equal power
Buisness
Association Media
Tourism Developer
Maja Uran, Emil Juvan
Aim and
Objectives
To examine the brighton how appropriate as a

tourism destination
Conclude the key stakeholders and also

understand its priorities
Examine the product and image of Brighton as a

tourism destination.
Literature Review:
Tourism Stakeholder:
Wide Range of business are ras stakeholder in tourism.

These directly associated with travel and tourism, such as airline . And also indirectly
associated with tourism, such as water removal company.
Product :
According to Philip Kotler, tourism product is something that can be offered to
tourist to visit a tourist destination. BY:
Composite
Highly Perishable
Intangible
Attraction
Destination Image :
Mayo (1975) examined regional tourist images that are directly observable and
measureable
Crompton 1979, the sum of beliefs , ideas amd impressions that a person has of a
destination
Q- Methadology
In q-methadology the systematic point about Brighton tourism
is:
Boosts the revenue of the

economy Develops the
infrastructure
cultural exchange
The first attraction of Q-methodology to tourism researchers is its emphasison thesubjective, lived
experiences of individuals. As Brown (1996) writes, it is life as lived from thestandpoint of theperson living
it that quantitative procedures typically pass over, and it issubjectivity in this sense that Q-
methodology examines. What is of interest to Q-methodology,therefore, is what is meaningful to participants and
hence how they make sense and meaning oftheir realities. This represents a departure from the positivistic idea of
definitive truths, which Qreplaces with a fuzzier world of multiple realities.
Indeed, Q-methodology, according toKitzinger (1986, p. 153), rejects the idea of one objective
reality andderivesnew meaning byinvestigating “numerous truths or multiple versions of reality and then
exploring the implicationsof each”. Thus, the increasing number of tourism researchers pursuing accounts
from the actorsaffected by or interested in tourism, rather than simply objectifying their
subjects will find Q-methodology interesting. In this connection, Q-methodology emerges as a useful
response to thejoined calls of Hollinshead (2006) and Westwood et al. (2006) to widen research
options andencourage greater participant involvement where the issues facing tourism researchers involvemultiple
truth
Resul
t
Advantage a higher knowledge in their site visitors and the nearby
tourism market. By understand- ing site visitors` options and
motivations, you may greater without problems outline and
resolve enterprise problems, set priorities, growth the call for in
your offerings and give a boost to profits
In conclusion, we can say that tourism is a very productive activity both
for the tourist and the government. As they support each other
simultaneously. Also, the government should consider improving the
conditions of the country as more and more number of tourist visit their
country.
Reference
https://www.planetware.com/tourist-attractions-/brighton-eng-es-brighton.htm
https://democracy.brighton-hove.gov.uk/ieDecisionDetails.aspx?AIId=68292 https://democracy.brighton-
hove.gov.uk/documents/s167133/Tourism%20Recovery%20Plan%20APX.%20n%203.pdf
https://www.researchgate.net/publication/215393382_Q-methodology_and_Tourism_Research
http://organizacija.fov.uni- mb.si/index.php/organizacija/article/view/363#:~:text=The%20stakeholders%20in%20tourism
%20destination,to%20thei r%20attitudes%20towards%20tourism.
https://brightonjournal.co.uk/brighton-tourism-performs-best-other-south-east-areas-take-hit/
http://www.tourismgeography.com/221---brighton.html https://
www.investmentmonitor.ai/uk/brightons-future-hangs-in-the-balance
Maja Uran, Emil Juvan article/journal
https://www.visitbrighton.com/ https://www.telegraph.co.uk/travel/destinations/europe/unitedkingdom/england/brighton/articles/brighton-travel-
guide/
https://books.google.com.pk/books?hl=en&lr=&id=KHSBCwAAQBAJ&oi=fnd&pg=PR5&dq=brighton+tourism&ots=wo6-
2Upddt&sig=tYYA2aD7ahP8eK0g4wgT62w4brM
https://www.britannica.com/place/Brighton-England
Hanna, N. and Cross, T. (2001). Hastings Today. Hastings: Seachange Publishing. Hannigan,
J. (1998). Fantasy City: Pleasure and Profit in the Postmodern Metropolis.
London: Routledge.
Harland, R. (1987). Superstructuralism: The Philosophy of Structuralism and PostStructuralism London: Methuen Harrison,
P. (2006). 'Poststructuralist theories'. In Stuart, Aitken and Valentine, Gill

(Ed). Approaches to human geography, pp.122-135. London: SAGE.
Hartmann, R. (1988). 'Combining Field Methods in Tourism Research'. Annals of

Tourism Research, Vol no. 15, pp. 88-105.
Harvey, D. (1989). 'From Managerialism to Entrepreneurialism: The Transformation of Urban
Governance in Late Capitalism'. Geografiska Annaler, Vol no. 71, 1, pp. 3-17.
Harvey, D. (1990). The Condition of Postmodernity. First, Oxford: Blackwell.
Harvey, D. (1993). 'From space to place and back again: reflections on the condition of
postmodernity'. In Bird, J., Curtis, B., Putman, T., Robertson, G., Tickner, L. (Ed).
Mapping the Future: Local Cultures, Global Change, pp.3-29. London: Routledge. Harvey,
D. (2005). A brief history of neoliberalism. Oxford: Oxford University Press.
Hastings and Bexhill, E.A. (2006/2007 - 2008/09). DRAFT AIF Annual Performance Plan

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Introduction

Brighton, the biggest and best-acknowledged beach hotel at the

To examine the brighton how appropriate as a

Conclude the key stakeholders and also

Examine the product and image of Brighton as a

Wide Range of business are ras stakeholder in tourism.

Boosts the revenue of the

P. (2006). 'Poststructuralist theories'. In Stuart, Aitken and Valentine, Gill

Hartmann, R. (1988). 'Combining Field Methods in Tourism Research'. Annals of

Harvey, D. (1990). The Condition of Postmodernity. First, Oxford: Blackwell.

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