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Topic1 - Introduction To E-Commerce

This document provides an introduction to electronic commerce (e-commerce). It defines e-commerce and differentiates it from e-business. The key features of e-commerce are discussed, including ubiquity, global reach, universal standards, richness, interactivity, information density, personalization, and social technology. The types of e-commerce are identified as B2C, B2B, and C2C. The evolution and economic forces driving the growth of e-commerce are also outlined.

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Renese Lee
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82 views

Topic1 - Introduction To E-Commerce

This document provides an introduction to electronic commerce (e-commerce). It defines e-commerce and differentiates it from e-business. The key features of e-commerce are discussed, including ubiquity, global reach, universal standards, richness, interactivity, information density, personalization, and social technology. The types of e-commerce are identified as B2C, B2B, and C2C. The evolution and economic forces driving the growth of e-commerce are also outlined.

Uploaded by

Renese Lee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Quest International University

LECTURE 1
INTRODUCTION TO ELECTRONIC
COMMERCE

Electronic Commerce, Tenth Edition


E-Commerce 2017, Thirteenth
Edition
Quest International University

Objectives
In this chapter, you will learn about:

• Definition of e-commerce and identify the types of e-commerce


• Differs e-commerce from e-business
• Understand the evolution of e-commerce
• Identify and describe the unique features of e-commerce technology
and discuss their business significance
• How economic forces have created a business environment that is
fostering a rebirth of electronic commerce
Quest International University

Overview: Theme underlying the study of


Electronic Commerce
E-commerce involves 3 broad interrelated themes:
• Technology : Development and mastery of digital computing and
communications technology (Internet, web, protocol etc.)
• Business : New technologies present businesses with new ways of organizing
production and transacting business (some key of business concepts such as
electronic markets, information goods, Business models, firm and industry
structure, consumer behavior in digital markets)
• Society : primary societal issues –intellectual property, individual privacy and
public policy
Quest International University

Electronic Commerce
• Electronic commerce (e-commerce)
• Businesses trading with other businesses and internal processes is conducted over
electronic systems such as the Internet and other computer networks

*BUYING AND
SELLING OVER
THE INTERNET
Framework for electronic commerce
What is involved in E-Commerce
• Electronic business (e-business)
• Term used interchangeably with e-
commerce
• The transformation of key business
processes through the use of
Internet technologies

*encompasses all
business
ACTIVITIES
conducted online.

https://www.youtube.com/watch?v=WjfFDrbk1Eg
E- Commerce vs E-Business

E-Business:
Improving business
E-Commerce: performance through low cost and
• marketing open connectivity:
• selling
• buying of products and • New technologies in the value chain
services on the Internet • Connecting value chains across businesses

in order to :

• Improve service/reduce costs


• Open new channels
• Transform competitive landscapes

E-commerce is a subset of e-business


How you differentiate between
e-commerce and e-business?
Quest International University

Electronic Commerce Features


Quest International University

Electronic Commerce Features

• Ubiquity
• Available just about everywhere, at all times, making it possible to shop from
your desktop at home, at work or even from your car
• Global reach
• Permits commercial transactions to cross cultural and national boundaries far
more conveniently and cost effectively than is true in traditional commerce
• Universal standards
• Shared by all nations around the world, in contrast to most traditional
commerce technologies, which differ from one nation to the next
Quest International University

Electronic Commerce Features

• Richness
• Enables an online merchant to deliver marketing message in a way not
possible with traditional technologies
• Interactivity
• Allows for two-way communication between merchant and consumer and
enables the merchant to engage a consumer in ways similar to face-to face
experience, but on a much more massive , global scales.
• Information density
• Is the total amount and quality of information available to all market
participants. The Internet reduces the information collection, storage,
processing and communication costs while increasing the currency, accuracy
and timeliness of information
Quest International University

Electronic Commerce Features


•Personalization and customization
• the increase in information density allows merchants to target their marketing
messages to specific individuals and results in a level of personalization and
customization unthinkable with previously existing commerce technologies.
•Social technology
• provides a many-to-many model of mass communications. Millions of users are
able to generate content consumed by millions of other users. The result is the
formation of social networks on a wide scale and the aggregation of large
audiences on social network platforms.
https://www.mentimeter.com/app

Can you think of any


advantages &
disadvantages of e-
commerce?
Quest International University

Types of E-Commerce
• B2C e-commerce: involves businesses selling to consumers and is the type of
e- commerce that most consumers are likely to encounter.
• B2B e-commerce: involves businesses selling to other businesses and is the
largest form of e-commerce.
• C2C e-commerce: is a type of trade relations where both sellers and buyers are
consumers, not businesses.
Types of E-Commerce
The evolution of e-commerce
Quest International University

Economic Forces of Electronic


Commerce
Economic Forces
Is one of the environmental factors that create Business Pressures
Economic Forces

• Lower marketing cost : marketing on the internet can reach a wider crowd than
the normal marketing medium
• Lower sales costs : increase in the customer volume do not need an increase in
staff as the sales functions is housed in the computer and virtually unlimited
accessibility
• Lower ordering processing costs : online ordering can be automated with
checks to ensure that orders are correct before accepting , thus reducing errors
and the cost of correcting them
• New sales opportunities : the website is accessible all the time and reaches the
global audience which is not possible with traditional storefront

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