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    Customer Perception Towards Internet Marketing

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    Preeti Singh
    This document summarizes a presentation about customer perception of internet marketing. It begins with an abstract stating that online shopping provides opportunities for both customers and sellers in India as internet use has grown. The introduction discusses how the internet has changed traditional shopping and buying habits. The scope of the study is explained as examining customer satisfaction, buying behavior, and perception related to online shopping. Key findings include that customers value the time savings and convenience of online shopping but also have some trust issues regarding online transactions. The conclusion is that regulations have helped address customer concerns and build trust in online marketing.

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    Customer Perception Towards Internet Marketing

    Uploaded by

    Preeti Singh
    269 views15 pages
    This document summarizes a presentation about customer perception of internet marketing. It begins with an abstract stating that online shopping provides opportunities for both customers and sellers in India as internet use has grown. The introduction discusses how the internet has changed traditional shopping and buying habits. The scope of the study is explained as examining customer satisfaction, buying behavior, and perception related to online shopping. Key findings include that customers value the time savings and convenience of online shopping but also have some trust issues regarding online transactions. The conclusion is that regulations have helped address customer concerns and build trust in online marketing.

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    This document summarizes a presentation about customer perception of internet marketing. It begins with an abstract stating that online shopping provides opportunities for both customers and sellers in India as internet use has grown. The introduction discusses how the internet has changed traditional shopping and buying habits. The scope of the study is explained as examining customer satisfaction, buying behavior, and perception related to online shopping. Key findings include that customers value the time savings and convenience of online shopping but also have some trust issues regarding online transactions. The conclusion is that regulations have helped address customer concerns and build trust in online marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    269 views15 pages

    Customer Perception Towards Internet Marketing

    Uploaded by

    Preeti Singh
    This document summarizes a presentation about customer perception of internet marketing. It begins with an abstract stating that online shopping provides opportunities for both customers and sellers in India as internet use has grown. The introduction discusses how the internet has changed traditional shopping and buying habits. The scope of the study is explained as examining customer satisfaction, buying behavior, and perception related to online shopping. Key findings include that customers value the time savings and convenience of online shopping but also have some trust issues regarding online transactions. The conclusion is that regulations have helped address customer concerns and build trust in online marketing.

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    © All Rights Reserved
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    You are on page 1of 15

    CUSTOMER

    PERCEPTION
    TOWARDS
    INTERNET
    MARKETING

    PRESENTER NAME-
    PREETI SINGH
    P R A G AT I G U P TA
    P U S PA N J A L I S A H U
    S A H I N A K H TA R K A D E R I
    OVERVIEW
    • ABSTRACT

    • INTRODUCTION

    • SCOPE OF THE STUDY

    • FINDINGS

    • CONCLUSION
    ABSTRACT
    The growing use of Internet
    in India provides varied
    opportunities for online
    shopping from both
    customer and seller
    perspective.
    “E-BUSINESS WILL
    BECOME THE
    VIRTUAL MARKET
    PLACE IN 20
    YEARS.’’
    - TALAL – ABU - GHAZALEH
    KEY TERMS
    • Marketing research is the function that links the consumer, customer, and public to the marketer
    through information—information used to identify and define marketing opportunities and
    problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and
    improve understanding of marketing as a process.
    • E-commerce is powered by the internet, where customers can access an online store to browse
    through, and place orders for products or services via their own devices.
    • Customer Perception is, “A marketing concept that encompasses a customer‟s impression,
    awareness and or consciousness about a company or its offerings.
    INTRODUCTION
    Internet has changed the traditional way of customers
    shopping and buying goods and services. With a rapid pace
    it evolved into a phenomenon which is globally accepted.
    There has been a rapid rise in the number of internet users since
    last few years. Thus Internet is the lucrative place to promote the
    business.
    SCOPE
    The scope of the study aims to examine the
    buying behavior and degree of satisfaction
    and perception of consumers on online
    shopping.
    Click icon to add picture

    CUSTOMER
    SATISFACTION
    Click icon to add picture

    WHY WE NEED TO
    UNDERSTAND THIS TOPIC ?
    • To know the consumers perception towards online
    shopping.
    • To know the type of products purchased by consumers
    through online shopping.
    • To know the stimuli which contributes for buying
    behavior of consumers.
    • To find out the various issues , if any , faced by the
    consumers in online shopping.
    • According to survey internet uses are vast after 2016 in
    India.
    Click icon to add picture

    • India has a wide network for online marketing


    • Consumers are not only searching for products
    online marketing.
    • The two main factors of online shopping are – a)
    Time and b) quality,
    • Selling on internet has a large potential due to the
    very large target population.
    FINDINGS
    • Among the other perceptions of the customer one of the
    most important factor they think and agree with is the
    new marketing concept which reduces their time and
    energy. Online marketing has also emerged with the
    broader access to internet and user friendly interface
    through the mobile applications which are easily
    accessible through smart phones.
    CONCLUSION
    • While online shopping customers generally have trust
    issues which include the fear of losing money and
    expecting a product of substandard quality. In order to
    deal with the money and trust concerns of the customers,
    several regulations have been implemented to satisfy
    customers ‘needs which help in building trust of the
    customers on the online marketing.
    This Photo by Unknown Author is licensed under CC BY-SA-NC

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