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Language Shift-1

This document discusses language shift and maintenance among Indonesian social media users on Instagram. It begins with definitions of language shift and maintenance, then describes differences in language use domains among users. Information is provided on 6 social media users' ages, origins, and occupations. Factors that can contribute to language shift are then outlined, including bilingualism, migration, and social/economic factors like interacting with broader audiences and moving to a new environment where one's native language is less prominent.

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karina lesley
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25 views

Language Shift-1

This document discusses language shift and maintenance among Indonesian social media users on Instagram. It begins with definitions of language shift and maintenance, then describes differences in language use domains among users. Information is provided on 6 social media users' ages, origins, and occupations. Factors that can contribute to language shift are then outlined, including bilingualism, migration, and social/economic factors like interacting with broader audiences and moving to a new environment where one's native language is less prominent.

Uploaded by

karina lesley
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Language Shift and Language

Maintenance among Indonesian


Social Media Users in Instagram

• Alexandria Sheva Dwi Putera


• Biben Fitrahman
• Mohammad Difa Rafliansyah
Azhar
Definition of language shift &

01 maintenance

The occurrence of language shift

02 & language maintenance

Domain of language use

03

Outline
Factors contributing to the shift

04
Language Shift

According to Fishman (1967), language shift is


a process when particular language users
abandon their language in favor of a new one.
Kandler & Steel (2017) added that Language
shift is a process where members of a speech
community which speak than one language
abandon their original language to another
language.
Language Maintenance

Language is likely to be maintained when it is


considered as an important symbol. According
to Holmes (2013), there are four main ways to
maintain a language; (1) Language use within
family domain; (2) Restrictions on
intermarriage; (3) Use in certain settings; (4)
Institutional support.
Information of Social Media Users
Social Media Users Age Family Origins Occupation

Niki Zefanya 22 Jakarta Singer, song writer

Brian Imanuel (Rich 21 Jakarta Singer


Brian)

Gisella Anastasia 30 Surabaya Actress, singer

Hamish Daud 41 Gosford, Australia Actor

Pamungkas 28 Jakarta Singer, song writer


The occurrence of language shift & maintenance
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Domain of
It is found that there is a difference in terms of domain.
Each of the social media users tends to use different
language in different contexts. English are used in self-

language
expression, workplace, community, home/family, and
public space domains. On the other hand, it is also
found that some users use Indonesian in self-
expression, workplace, home/family, and public space

use domains.
Factors of
Language Shift
Instagram
Billingualism
• Fasold (as cited in Purba, n.d.) points out that
language shift is affected by bilingualism.
• Often marked by intergenerational switching of
the language.
• However bilingualism may be not influenced the
language shift phenomenon (Masruddin, 2013).
Migration
• People who migrate to a new environment where
their language is no longer serves them
(Masruddin, 2013).
• E.g. Niki Zefanya and Brian Imanuel, Indonesian
celebrities who moves and lives in the U.S.
Social and Economic Factors
• Holmes (2013) stated that one of the factors
contributing language shift is economic and social
factors.
• Economic factors: Promoting products to broader
audiences, including international audiences.
• Social Factors: Interaction between fans and celebrities
through the comment section.
THANK YOU

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