Family Tree_LIFESTYLE

Lifestyle

Fashion
Fashion Footwear Fabric
Accessories

Men’s Womens Kids Open Footwear Close Footwear Clutch's Denim's

Shirt's Saree Top Bottom sets Slippers Sports shoes Wallets Shirting / suting

Denim's Kurti Ethnic wear Sandals Formal shoes Hand bags Lycra

Tshirt's WW Tshirts Crooks Boots Watches Knitted

Ethnic wear Ethnic wear Jeans Heals Jooti Artificial Jew Dobby

Sportswear Sportswear Sportswear Glasses Imported Fabric

Inner Wear IW Frock Cotton

Shirt's Silk

Denim's Ryon

Tshirt's
 Fashion
The Fashion market is growing at a CAGR of 11% with online fashion growing the fastest, at a CAGR of ~32%

• Organized retail has been driven by the

wide network of stores of brands across the
country.
• This consumer preference will be triggered
furthermore in the coming years by the
increasing presence of brand stores in malls
across quality real estate.
• Customers in tier 2 cities have also been a
part of this movement with investor funded
value formats like V-Mart, V2 Retail, 1 India
Mart bringing high-end fashion to the
hinterlands of India.
• A sizeable niche of customers has also
adopted online channels, and this is driven
by access to numerous big Indian and
international brands. Some international
brands are exclusively available online,
owing to their tie-ups with online channels,
giving customers an added reason for
moving to E-commerce channels
 Fashion Category
Men’s apparel market is dominated by western wear while Indian ethnic wear constitute the bulk share in Women’s
apparel

• Women’s wear category is

dominated by Indian wear. However,
the share of western wear is
expected to increase with increasing
women in the workforce and
increasing adoption of international
trends
• Also, increasing penetration of
domestic and international brands
offering western wear beyond metro
and tier 1 cities are driving the
growth in the segment
• Shirts and T-shirts are the key
categories constituting 40% in men’s
western wear and ~15% in women’s
western wear segment
 T-shirts
earlier offered as a complementary product by denim & shirt brands, have evolved to a design-driven category offered by specialist players

• T-shirts have evolved from being a basic

clothing item to showcasing attitudes &
beliefs which has provided an opportunity
for brands such as Bewakoof and Tantra
focusing on creating distinct positioning
on content-driven design
• Increasing focus on the private label by
leading online retailers is further driving
the growth of the t-shirt market in the
country. Also, these online platforms have
provided an efficient platform for the
growth of celebrity led brands such as
Wrogn, HRX, Nush, All about you, etc.
• Whereas, leading international brands
such as Zara and H&M have leveraged
their global capabilities on design and
supply chain to offer high fashion quotient
products at affordable prices.
 SHIRT

• Formal shirt market is a consolidated

category dominated by the presence of
large Indian conglomerates including
Aditya Birla and Arvind Fashion, whereas
casual shirt market is fragmented with
the presence of long tail of brands
• Earlier, the opportunity in the casual shirt
was catered to by erstwhile denim wear
brands such as Spykar and Mufti in mid
segment Further, the market has
witnessed the entry of brands with a
dedicated focus on casual segments such
as Turtle, Indian Terrain, Indigo Nation,
etc.
• easing opportunity in the market has led
to the entry of international brands and
the introduction of a casual offering by
traditional formal wear brands
 Kurti

The ethnic wears are known for elegance and charm, and represent a unique line of clothing that comes in vibrant colors, patterns, and designs.

• The traditional glamour and

opulence of Indian wear combined
with the formality and comfort
associated with western wear
produced a line of cloth that
appealed to the global civilization
and increased the popularity Kurti in
the worldwide market.
• Convenience, comfort, and style
have been the main drivers behind
the growth of the modern,
organized format in the ethnic
clothing segment.
• Organized suppliers offer ready-to-
wear products that attract the
attention of younger consumers,
other trends are major emerging
markets that are helping this
segment grow.
 DENIM
Denim manufacturing industry was considered a sunrise industry in the entire textile value chain of India.
Over the last decade, it was registering a 11% CAGR.

• The industry has an annual installed

capacity of 1.5 billion meters, which is
the world’s second largest, after China.
• The Indian denim market is exhibiting
continuous growth over the years. With
new technologies, trends and higher
market reach, this sector has promising
growth potential. Even in rural areas,
denim is becoming highly fashionable
with most men and teenager girls
opting denim wear over traditional
outfits.
• Denim wear market is estimated to be
Rs 29,203 crore in 2018. Denim wear
market is expected to grow at CAGR of
12 percent and reach Rs 91,894 crore
by 2028. The market in India is
dominated by men’s segment,
accounting ~86 percent of the total
market size. However, women denim
wear segment is expected show higher
CAGR of 13 percent than men’s
segment (12 percent).
 Saree
• Sarees in India have been worn from
ages. Although the preference has
been reduced over a period of time,
still Saree has a huge market share in
Indian women wear. In Indian market,
wide variety of Sarees ranging from
INR 100 to INR 1,00,000, having more
than 100 damping styles, range of
colors, designs and types of fabric is
available
• In the women’s wear market saree is
by large the most popular outfit in
the nation. Retail value of women’s
wear market in India is estimated be
around INR 122,600 Crore (US$ 19.2
billion) in 2017, of which saree alone
contributed nearly 33% amounting to
nearly INR 38,000 Crore, this segment
is expected to grow at a CAGR of 5%-
6% between 2018 to 2023 owing to
increasing demand for the saree from
various segments across the nation.
TRENDS IN INDIAN SAREE MARKET
Purchasing B2B
Channel
Consumers tend to buy apparel the most from online channels, in the
case of fashion categories, followed by footwear and accessories

• Customers are largely attracted towards apparel

in online channels buying from both well-known
brands and private labels of marketplaces.

• The private label brands have been providing an

opportunity to make fashion more affordable to
the masses and these changes in pricing are
driving more customers to these platforms like
Udaan, Solv, Ajio and Limeroad.

• The two main factor which are attracting a wide

verity of customers to these channels are
convenience and variety.

• Another big luring factor has been the event

marketing initiatives of online retailers, providing
attractive offers to customers around festivals
and other major occasions.
India Footwear Market

India Footwear Market size was valued at US$ 13.49

Bn. in 2021 and the total revenue is expected to grow
at a CAGR of 12.83% through 2022 to 2027, reaching
nearly US$ 27.84 Bn.

• Footwear is a type of human-made

clothing that surrounds and protects the
entire foot, including the soles.
• Women, Men, and Kids are the end users
of the footwear.
• Online and offline are the two types of
mode of the sale of the Indian footwear.
• With exports of US$ 1660.41 million to the
EU and US$ 312.21 million to the US, India
sells almost 78% of its footwear to
European countries and the United
States.
Segregation according to
end user

Based on The End User, the market is

segmented into Women, Men, and Kids.
Women segment is expected to grow rapidly
at a CAGR of 20% during the forecast period.
This is due to the rising use of internet services
and women's participation in the labor force.
This is also boosted by the main footwear
manufacturer's increased spending to reach a
larger consumer base. The transition to
branded offerings benefits the women's
segment. These are the factors that boost the
growth of this segment in the India Footwear
market during the forecast period 2022-2027.
India Footwear Market Scope
Classification of Soles
Home Furnishing
• The India home furnishings market is
expected to exhibit a CAGR of
10.24% during 2022-2026.
• Home furnishings include furniture,
appliances, rugs, art objects, wall-to-wall
carpeting. They aid in providing an appeal
and comfortable ambiance to different
spaces of a home, including the bedroom,
living room, and dining room. There is
currently a rise in the availability of
innovative and affordable home
furnishings across India.

•  In addition, it is implementing Amended

Technology Upgradation Fund Scheme
(ATUFS) to catalyze capital investments
for technology up-gradation and
modernization of the textile industry.
Here are the top 5 trends that are redefining the home furnishing and
décor industry:-
Leading Exports - India has always led the leaderboard from the second place when it comes to home textile exports.
It holds 11 percent of a $100+ billion global market share, which is now expanding rapidly with the universal shift
toward the work-from-home lifestyle.

Bouncing Back Better: Optimism for Home Textile Industry - Consumers have become increasingly conscious about
maintaining their indoor spaces, and the hospitality industry is being revived after a dry spell. This has contributed to
home textiles being one of the fastest recovering retail sectors post the pandemic. As per industry reports, home
furnishings and decor trade in India is expected to clock 20-25 percent growth with healthy margins in FY22 – setting
expectations for large trading volumes in the coming months.

Conscious Consumers - There is an uptick in fashion sensitivity toward household furnishings, which has been
exaggerated because of work-from-home, video calling, and quarantines. To respond to these demands, the variety
and availability of home textile options have grown manifold. The industry now spans from luxury brands to cheap
fast fashion.
Eco-Friendly Fabrics - Organic fabrics, textures, and natural weaves are becoming popular through the emerging
conversations around eco-friendliness. With focus shifting toward sustainability, eco-conscious consumers are reducing
their carbon footprint by choosing locally and ethically sourced fabrics like jute, khadi, etc. This will immensely benefit
micro-entrepreneurs like cottage industry producers and women SHGs organized in the handicraft industry.

Hometech: The Future of Functionality Fabric - Technical Textiles are functional fabrics engineered for use across various
industries. Their global market is anticipated to cross $200 billion by 2022. HomeTech is a leading segment, featuring
products like fiberfill, blinds fabrics, mosquito nets, and furniture fabrics. In India technical textiles are set to occupy a
significant share of the entire textiles market by 2025 – giving rise to new modern manufacturing units, potentially also
leading to the evolution of many traditional production methods like handloom towards the niche luxe category.

To meet growing market demands with ease, the home furnishing industry, largely made up of MSMEs, would benefit from
digitizing and organizing its entire trade ecosystem. With general retail patterns in the industry shifting toward digital
channels, small home furnishing businesses can digitize all their sales and supply, whether B2C or B2B, allowing them
access to a larger market (both in terms of supply and demand). Online B2B platforms that ensure end-to-end ordering to
doorstep delivery can help smaller stores in dense neighborhoods to compete better in terms of price & quality with online
counterparts, as well as access to credit lines through anchor-led supply chain financing programs. This can help MSMEs
expand their business significantly at a time when the home textile industry is on the cusp of a boom. 
GROWTH OF HOME FURNISHING
MARKET