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CHAPTER 3:

STRATEGY
PLANNING IN
PHARMACY
OPERATIONS
CHAPTER 4:
BUSINESS
PLANNING FOR
PHARMACY
PROGRAMS
CHAPTER 5:
GENERAL
OPERATIONS
MANAGEMENT
CHAPTER 3:
STRATEGY
PLANNING IN
PHARMACY
OPERATIONS
PLANNING
 It involves setting objectives and determining a course of action
for achieving those objectives
STRATEGIC PLANNING
 To ensure that the organization is doing the right things now and
in the future.
HOW TO START?
 Mission
 Purpose of the company; defines what the company does or
is.
 Mercury Drug = To serve you, to have what you
want – when, where and how you want it.
 Watsons = Look Good, Do Good, Feel Great
 The Generics Pharmacy = A Filipino Deserves
Nothing Less for Less Cost
HOW TO START?
 Vision
 What the pharmacy organization wants to be at some future
time point.
 Watsons = Love your body
HOW TO START?
 Slogan
 Convey a message to customers about the organization
 Mercury Drug = Nakasisiguro Gamot ay Laging
Bago
 Watsons = Look Good, Do Good,
 The Generics Pharmacy = TGPagpagaling ng
Pilipinas
PROCESS OF STRATEGIC
PLANNING
 Preplanning = Steps necessary to organize the strategic planning
effort—or “planning for the planning.”
PROCESS OF STRATEGIC
PLANNING
 Planning = Ideas are actively generated for the pharmacy
organization.

STRENGTH OPPORTUNITY
• Only community pharmacy near • Go-to for people nearby and
PCMC patients/customers from the hospital
• Located within transport stop • Add other types of products (drinks)
WEAKNESS THREAT
• Limited stocks • Sari-sari stores also offer drinks and
• Did not conduct market analysis OTC drugs
PROCESS OF STRATEGIC
PLANNING
 Postplanning = This phase includes three vitally important steps:
(1) communicating the plan, (2) implementing the plan, and (3)
monitoring progress once the plan is implemented.
BARRIERS TO PLANNING
 Failure to commit sufficient time to the planning effort
 Interpersonal issues such as struggles over power or politics and
individual or group resistance to change
 Lack of planning skills
 Failure to plan far enough into the future
BARRIERS TO PLANNING
 Constantly changing environment
 Failure to implement owing to lack of time or lack of resources
 Failure to monitor progress
 Lack of support of top executive and/or board of directors
LIMITATIONS TO PLANNING

 Guesswork

 Data and information

 Not a substitute for action

 Should be a continuous process


CHAPTER 4:
BUSINESS
PLANNING FOR
PHARMACY
PROGRAMS
STEPS IN THE DEVELOPMENT
OF A BUSINESS PLAN
 Define the Business or Program
 Conduct Market Research and Analysis
 Conduct Competitor Analysis
 Assess Clinical and Quality Requirements
 Develop Financial Projections
STEPS IN THE DEVELOPMENT
OF A BUSINESS PLAN
 Define Processes and Operations
 Develop a Marketing Strategy
 Identify an Action Plan
 Assess Critical Risks and Opportunities
 Establish an Exit Plan
CONTENTS OF A BUSINESS
PLAN
 Executive summary
 Background and description
 Market analysis and strategy
 Operational structure and processes
 Financial projections
CONTENTS OF A BUSINESS
PLAN
 Milestones, schedule, and action plan
 Critical risks and opportunities
 Exit strategy
 Conclusion
 Supportive documents (include financial pro forma statements,
letters of support)
CHAPTER 5:
GENERAL
OPERATIONS
MANAGEMENT
OPERATIONS

 Process of creating goods and services

 Output

 Input
TYPICAL PHARMACY INPUTS
 Location strategies
 Layout strategies
 Human resources
 Scheduling
 Designing goods and services
TYPICAL PHARMACY INPUTS
 Process strategies
 Managing quality
 Supply-chain management
 Inventory management
 Maintenance

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