International Business Trade Lesson 1

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International Business and Trade

International business  to the trade of 


goods, services, capital and/or knowledge
across national borders and at a global or
transnational scale.
It involves cross-border transactions of goods
and services between two or more countries.
Globalization

Globalization refers to the shift towards a more


integrated and interdependent world economy.

Globalization of Market-refers to the merging of


historically distinct and separate national market into
one huge global market place. Falling barriers to cross-
border trade and investment have made it easier to
sell internationally.
Globalization of Production- refers to sourcing of goods
and services from locations around the globe to take
advantage of national differences in the cost and
quality of factors in production (such as labor, energy,
land and capital)
The Emergence of Global Institutions

The General Agreement on Tariffs and Trade (GATT),


signed in 1947 by 23 countries, is a treaty minimizing
barriers to international trade by eliminating or reducing
quotas, tariffs, and subsidies. It was intended to boost
economic recovery after World War II.
GATT was expanded and refined over the years, leading
to the creation in 1995 of the World Trade Organization
(WTO), which absorbed the organization created to
implement GATT. By then, 125 nations were signatories
to its agreements, which covered about 90% of global
trade.
International Monetary Fund and the World Bank were
both created in 1944 by 44 nations. IMF was
established to maintain order in the international
monetary system . The world bank was set up to
promote economic development.

WTO- focus on making low interest loans to


governments in poor nation.

IMF- lender of last resort to nation whose economies is


uncertain and currencies are losing.
United Nation was established on October 24, 1945 by
51 countries committed to preserve peace through
international cooperation and collective security. Today
nearly every nation in the world belongs to the United
Nation, membership now totals 193 countries. When
states become members of the United Nation, they
agree to accept the obligations of the UN Charter, an
international treaty that establishes basic principles of
international relations
Treaties are agreements between nations. They can be
bilateral, between two nations, or multilateral, among
several nations. Key aspects of treaties are that they
are binding (meaning, there are legal consequences to
breaking them) and become part of international law.
The Rationale for Foreign Trade and its Organization
Why countries trade ?
There are two basic types of trade between countries:

• the first in which the receiving country itself cannot


produce the goods or provide the services or where they
do not have enough.

• the second, in which they have the capability of


producing the goods or supplying the services, but still
import them.
However, the reasons for importing product generally fall into
three classifications:

• the imported goods may be cheaper than those produced


domestically;

• a greater variety of goods may be made available through


imports;

• the imported goods may offer advantages other than lower


prices over domestic production – better quality or design, higher
status (eg prestige labelling), technical features, etc
Methods of protection

Categorized as either tariff or non-tariff barriers.


Tariffs
A tariff is a ‘tax’ or import duty levied on goods or services
entering a country. Tariffs can be fixed or percentage levies
and serve the twin purposes of generating revenue for
governments and making it more difficult for companies
from other countries to do business in the protected
market.
Non-tariff barriers

Although progress was made in dismantling tariff barriers


under the GATT in the period up to 1995 when the WTO
was established. The Global Economy tariff protection
increased during the 1980s, mostly as a substitute for the
tariffs which were outlawed.
The following is a list of non-tariff measures which have
been deployed by both developed and developing
countries:

• Quotas
A numerical limit in terms of value or volume
imposed on the amount of a product which can
be imported.
• Voluntary export restraints
Agreed arrangements whereby an exporter agrees
not to export more than a specific amount of a good to
the importing country (usually to preempt the
imposition of more stringent measures). Such
agreements are common for automobiles and
electronics, but are also applied to steel and
chemicals.
• Domestic subsidies
The provision of financial aid or preferential tax
status to domestic manufacturers which gives them
an advantage over external suppliers. The most
obvious examples are agriculture where both the
EU and US have consistently employed subsidies
to help domestic p roducers.
• Import deposits

The device of requiring the importer to make a


deposit (usually a proportion of the value of the
goods) with the Government for a fixed period. The
effect on cash flow is intended to discourage
imports.
• Safety and health standards / technical specifications

This more subtle form requires importers to meet


stringent standards or to complete complicated and
lengthy formalities. The French bans on lamb and then
beef imported from the UK during the 1990s will be
long remembered by the British farming industry.
Technical regulations and standards
Technical regulations and standards are important, but they vary from
country to country. Having too many different standards makes life difficult
for producers and exporters. If the standards are set arbitrarily, they could
be used as an excuse for protectionism. Standards can become obstacles to
trade. But they are also necessary for a range of reasons, from
environmental protection, safety, national security to consumer information.
And they can help trade. Therefore the same basic question arises again:
how to ensure that standards are genuinely useful, and not arbitrary or an
excuse for protectionism.

The Technical Barriers to Trade Agreement (TBT) tries to ensure that


regulations, standards, testing and certification procedures do not create
unnecessary obstacles.
Types of International Business

• Export –Impot Trade


• Foreign direct Investment
• Licensing
• Franchising
• Management Contract
 Export-Import Trade

Is the most fundamental and the largest international


business activity, and it is often the first choice when the
businesses decide to expand abroad as it is the easiest
way to enter the market with the small outlay of capital.
 Foreign Direct Investment

The host country will get benefits by the introduction of new


products, services, technologies and managerial skills. Also ,
FDI helps facilitate progressive internal policy reforms of the
host country and enhance the economic situation
 Licensing

It is one of the other ways to expand the business internationally.


Licensing is the arrangement between the firm, called which allows
another one to use its intellectual property such as brand name,
copy right, patent, technology, trademark and so on for a specific
period of time.
The licensor gets benefit in term of royalty.
 Franchising

Is closely related to licensing. Franchising is a parent


company (franchiser) gives right to another company
(franchisee) to do business using the franchiser’s name and
products in the prescribe manner. Franchising is different
from the licensing in terms of the franchisees have to follow
much stricter guidelines.
 Management Contract/Strategic Partnership and Joint Venture.

A strategic partnership alliance is a positive aspect of the


cooperation of two or more companies in different countries are
joined together for mutual gain. A joint venture is a special type
of strategic alliance, where the partners across the globe
collectively found a company to produce goods and services.

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