Qualitative Research
Qualitative Research
Qualitative Research
Highly structured/Standardized
Semistructured
Interview guide includes a mix of more and less structured
interview questions
Unstructured/Informal
Open-ended questions
Flexible, exploratory
More like a conversation
Used when researcher does not know enough about
phenomenon to ask relevant questions
Goal is learning from this interview to formulate questions for
later interviews
Used primarily in ethnography, participant observation, and
case study
Types of Questions