Financial Management

FINANCIAL MANAGEMENT
20415 - Ayush Jaiswar.

20456 - Shivam Yadav.
20457 - Gulfam Ansari.
20459 -Mangesh kahar.
20452 - Amrit yadav.
MARUTI SUZUKI
INTRODUCTION
• Maruti Suzuki india Ltd was incorporated on 24 february 1981 with the name
maruti Udyog Ltd.
• The company was formed as a government Company with Suzuki as a minox
partner to make a people cars for middle class india.
• Maruti Suzuki India limited, formerly known as Maruti Udyog Limited, is an
automobile maufacturer in India.
• It is a 56.21% owned subsidiary of the Japanese car and motorcycle
manufacturer Suzuki motor Corporation.
• Maruti Suzuki manufactures and sells popular cars such as the Ciaz, extiga,
Wagonr, Alto K10, Swift, Cele Mio, omni, Alto 800 and many more other modern
Car.
Company
started BSE Code/NSE Code CEO
Sector R.C .Bhargava

1982 532500/MARUTI Hisashi Takeuchi
Auto mobile Chairman

SECTOR:- AUTOMOBILE INDUSTRY
• The indian auto industry The industry account for 7.1 per cent of the country's
Gross Domestic Product (GDP).
• As of first year 2014-15 around 31 per cent if small cars sold globally are
manufactured in the india .
• The two Wheelers segment with 81 per cent market share the leader of the
indan Auto mobile marketing owing to a growing middle class and a young
popular.
• India is also a prominent auto exporter and has strong export growth
expectations for the near future.
• Joint venture agreement with Suzuki Motor in 1983 with 26% equity.
• In 1987 Suzuki raises equity to 40% .
• In 1992 Suzuki again raises equity up to 50% .
• Maruti become a non-government organization managed on the lines of
Japanese management practices.
ABOUT
• Maruti has a network of 391 sales outlets across 230 cities all over India.
• The service network covers 1,113 towns and cities,bolstered by 2,142
authorized service outlets.
• The company's change in strategy and emphasis on developing effective
marketing communications was their highlights.
BRANDS OF MARUTI SUZUKI PVT. LTD.
• Historious car is Maruti 800.
• Maruti 800Launched 1983 - Largest selling car in India, until 2004 - cheapest
car in India. (P)"Change ur life“.
• Omni-1984, 2 Face-Lifts (P) "Fits all“.
• Gypsy-1985 (P) "King“.
• Wagon-R-1999, 2 Face-Lifts (P) For the smtr race"Alto-2000, Currently the
largest selling car in India. 1 Face-Lift.(P) "Lets go”.
• Versa(2003-) (P) "The joy for travelling together”.
• Zen Estilo (2005-) (P)" Shape ur world“.
• Swift 1 very small face-lift(2005) (P & D) you're the fuel.
BRANDS...
• Maruti Suzuki SX4 (May 2007- ) (P & D) "Men are back“.

• Suzuki Grand Vitara Sports Utility Vehicle - July 2007.Imported(P) "Play it
your way“.
• Maruti DZIRE Sedan Version of swift - March 2008(P & D) "The heart car”.
• Suzuki Alto (Sold in India as the Maruti A-Star) Launched In 2008 December.
"Stop @nothing“
Models of 2009
• Suzuki Splash "Live the Moment“
• Ritz
CAR MODELS
Suzuki sj M800 1984
Omni
Suzuki Wagnor Alto
Swift
LATEST CAR MODELS
ATTRACTING CUSTOMERS BY...
• Three compact car models - Alto, WagonR, and Zen -- competing with
Hyundai Santro, Tata Indica and Fiat Palio.
• In 2003,to attract customers Maruti launched novel offers like "Change Your
Life" campaign.
• It also offered vehicle insurance for just-
'Rupee One only’.
THEIR PRIDE
• The sales figure in 1993 reached up to 1,96,820 vehicles.

• The company produced one million vehicles inMarch 1994.
"The first Indian Company to cross this milestone".
• Maruti Suzuki, has sold 7,64,842 vehicles in 2007 08, an increase of 13.3%
compared to 6,74,924 vehicles sold in 2006-07.
• Their sales in the domestic market during march2008 is 64,421 units.
• Wagon R and Zen were ranked first and third in the premium compact
segment.
STRATEGY OF "WINNING"
• Maruti is clearly an "employer of choice for automotive engineers and young

managers from across the country.Nearly 75,000.
• People are employed directly by Maruti and its partners.
• Maruti Suzuki sales is 75,109 vehicles in June 2009.This is the highest ever
monthly export volume in the company's history.
• The company had sold a total of 61,247 vehicles in June 2008.
• Maruti's turnover rose 14.28 percent toRs.21,453.86 crore last fiscal from Rs.
18,773.27 crore the year before.
SALES GROWTH IN YEAR
WHY DO CUSTOMER LIKE MARUTI SUZUKI?
Maruti ranked highest in customer satisfaction with after-
sales service.
• True value
• Driving school
• Authorized service
station
• Insurance (2002)
• Genuine accessories
4 P’s of Company
Marketing Mix
Production Price Place Promotion

4P'S MARKETING
• The marketing mix refers to the sets of actions & tactics that a company
uses promotes its brand or product in the market.
• 4P'S OF MARKETING:
PRODUCT:-What the company is manufacturing?
PRICE:-What is the pricing strategy used by the company?
PLACE:-Where is the company selling?
PROMOTION:-How is the company promoting the product?
STRENGTHS
• Distributor network brand loyalty, Japan technology and Service
distribution
• After sales service
• Cost-effective
• Low maintenance
• Indian middle-class
• Low price.
• High fuel efficiency
WEAKNESS
• Low Resale value

• Low Engine capacity
OPPORTUNITY
• High end car segment

• Overseas market
• Improve handling
• Add extra features to small segment cars
• Attracting youth
• Export small cars
THREATS
• Fuel price
• Foreign brands
• Price high of raw material
• Small car competition
KEY COMPETITORS
• Tata Motors
• Hyundai
• Ford
• FIAT
• General Motors
• Honda
FUTURE PLANS
• For a long time, Maruti Suzuki did not
appear to believe in the future of electrical
vehicles in India. That explained why Maruti
hardly made any strides on the EV front
even as other players like Tata Motors,
M&M, Kia and MG Motors were moving
aggressively on the EV front.
• With Maruti consistently losing market
share to competitors, its overall share of
passenger cars has fallen from 52% to just
about 44%. Now Maruti wants to do a
rethink.
• Mr. Hisashi Takeuchi, who recently took over as the Managing Director and
CEO of Maruti Suzuki Ltd, has other plans. He is aggressive on EVs. While he
does believe that the adoption of EV will take time in India, he expects that
to be the next big trend.
• Now, Maruti Suzuki plans to launch multiple electric vehicles (EV) models in
India in its bid to catch up with competition. Its first EV launch will be in
2025, but expects to attain leadership soon.
THANK YOU

Financial Management

Uploaded by

Copyright:

Available Formats

Financial Management

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Financial Management

Uploaded by

Copyright:

Available Formats

FINANCIAL MANAGEMENT

20415 - Ayush Jaiswar.

Sector R.C .Bhargava

Auto mobile Chairman

• Maruti Suzuki SX4 (May 2007- ) (P & D) "Men are back“.

Suzuki sj M800 1984

• The sales figure in 1993 reached up to 1,96,820 vehicles.

• Maruti is clearly an "employer of choice for automotive engineers and young

Production Price Place Promotion

• Low Resale value

• High end car segment

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.