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    JBS - Leading A Strategic Vision

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    Saman Khan
    The document discusses various marketing strategies and models including Ansoff's generic strategies, Porter's generic strategies, the BCG matrix, SWOT analysis, PESTEL analysis, Porter's five forces model, and the value chain model. It also mentions assignments related to infographics, creatives, a Jazz case study, and SATH data entry.

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    JBS - Leading A Strategic Vision

    Uploaded by

    Saman Khan
    121 views27 pages
    The document discusses various marketing strategies and models including Ansoff's generic strategies, Porter's generic strategies, the BCG matrix, SWOT analysis, PESTEL analysis, Porter's five forces model, and the value chain model. It also mentions assignments related to infographics, creatives, a Jazz case study, and SATH data entry.

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    The document discusses various marketing strategies and models including Ansoff's generic strategies, Porter's generic strategies, the BCG matrix, SWOT analysis, PESTEL analysis, Porter's five forces model, and the value chain model. It also mentions assignments related to infographics, creatives, a Jazz case study, and SATH data entry.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    121 views27 pages

    JBS - Leading A Strategic Vision

    Uploaded by

    Saman Khan
    The document discusses various marketing strategies and models including Ansoff's generic strategies, Porter's generic strategies, the BCG matrix, SWOT analysis, PESTEL analysis, Porter's five forces model, and the value chain model. It also mentions assignments related to infographics, creatives, a Jazz case study, and SATH data entry.

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    © All Rights Reserved
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    You are on page 1of 27

    JBS – Leading a Strategic Vision

    • History of the company


    • Mission & Vision
    • Goals
    • Challenges
    • How they cope up with the challenges?
    Strategy Formulation in the
    Marketing Planning Process
    Chapter # 3

    Dr. Sheraz
    PollEv.com/drsherazahmed682
    Ansoff’s Generic Strategies
    Porter’s Generic Strategies
    Make-up City ~ Bays International
    • Who is Mr. Sohail and what is he thinking?
    • Introduction of the company
    • Cosmetic industry
    • Strategy
    • Technological innovation
    BCG Matrix
    Marketing Models
    • SWOT
    • PESTEL
    • Porter’s generic strategies (cost & differentiation)
    • Ansoff’s matrix (product-market expansion grid)
    • BCG matrix
    • Porter’s five forces model
    • Value chain model
    • Product multi-attribute model
    Assignments:

    • What are infographics?


    • What are creatives?
    • How can we create both?
    • READ: Jazz case study
    • SATH Data Entry

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