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•Lai Yong Zhi 18035071

FYP1 •Justin Ng Zhen Wei 18039065


Group Presentation
•Rhakesh Ganesh 16116097

•Yang Ji Chen 16075152


Human lives

Export-oriented
Covid-19 Manufacturing
Retail Industry

Supply Chain
Introduction Logistics

Timeliness cannot
MCO&SOP Total Cost
be guaranteed

International
shipping cost
Covid-19 has hit the retail industry hard

Lack of timely product availability

Problems Due to MCO, distributors will take longer time to deliver


goods to retailers

Retailers lose investment in long term plans

Stopping store expansion, closing stores or limiting the


number of customers

Lower turnover and profits


Research Question 

1.  What are the factors of covid-19 that affect outbound logistics activities
in the context of Malaysian retail business?

2.  How do these factors affect  the outbound logistic activities in the
context of Malaysian retail business? 
Research Objective 

• To identify the factors of COVID-19 that affect the


outbound logistics of Malaysian retail businesses
industry. 
• To measure how these factors affect the outbound
logistic activities in the context of Malaysian retail
business
• To develop a model based on covid-19 factors upon
outbound logistics activities in the context of Malaysian
retail business 
Scope of Study 

• Measure the factors of covid-19 that affect the outbound logistic


activities in the context of the retail industry in Malaysia.
• Logistic activities and supply chain distribution 
• Aim: Study and make a report based on the impacts of Covid-19 on the
outbound logistics activities in the Malaysian retail business 
• Obtain data and collect evidence from Malaysian consumers & retailers. 
• Online sources : journal articles, websites. 
Significance of Study 

• Important to Malaysian retail business because covid-19


has heavy impacts on the outbound logistic activities. 
• The retail industry has been growing year by year 
• biggest sectors that contributes to GDP
• Effective outbound logistics can maintain  competitive
advantage 
• Better understanding and efficiency in the flow of
outbound logistics  
Literature Review

• OutBound Logistics
• Lead Time
• Inventory Management
• Consumer Satisfaction
• Requirements chain Model
• 3rd Party Logistics
Research Gaps

• No studies that specifically cover on Limited work


capacity, newer standard operational procedures and
government regulations and how it affects the outbound
logistics activities of retail business in Malaysia
Hypothesis Statements

H1: There is a strong Correlation between Excellent lead time and retailers satisfaction

H2: There is a close link between effective inventory management and the capacity to fullfil demand spikes

H3: There is a correlation of the limited physical work capacity and the efficiency of the outbound logistics
activities

H4: There is a correlation between the introduction of new SOP and the efficiency of the outbound logistics
activities

H5: There is a close link between retailers satisfaction with distributors ability to meet order demand

H6: There is a close link between 3rd party logistics and Mlaysian retailers logistic activities
Conceptual
Framework
Research Method

• Using quantitative approach with questionnaire


• More time efficient and easier to get response
• Test and increase the accuracy of our hypothesis
• Lower the probability bias than qualitative approach
• Insufficient sample size
Sampling Technique

• Purposive sampling is a non-probability sampling 


• Target precisely for our questionnaire
• Malaysia retailers that have outbound logistics activities
• Ease up data collection process and reduce time
Data Collection and Data Analysis

• Online questionnaire
• Collect the data easily and shorten the steps of analysis
• Standardize questions 
• SPSS and NVIVO
• Relationship between independent and other dependent variables
• Multivariate Regression method 

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