Brand Positioning
Brand Positioning
Brand Positioning
We find ways.
Guess what brand owns
the tagline or slogan.
Positioning Statement
Is my positioning statement can be a big hit
for my consumers?
Is my company having the capability to
offer this in the market?
Is my positioning unique and can be
identified easily the difference from the other
competitors?
Steps on How to Create Brand
Positioning
Step 1: Identify Competitors in the Market
Step 2: Know where they are positioned.
Step 3: Decide on the positioning of your product.
Step 4: Look for Market Gaps. Use Product
Differentiation. (Horizontal, Vertical, or Mixed
Differentiation)
Step 5: Develop a unique selling proposition.
Step 6: Communicate.
MARIANG MAGANDA AND HER VIGGIER
BURGER
Step 1: Identify Competitors in the
Market
Viggier Burger
“Satisfying your craving while on a diet”
Step 6: Communicate.
Choose your message channel or your
promotional mix to inform your market. You
can use advertising, personal selling, public
relation, or sales promotion.