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    MPJ Jewellers Plan - BIG FM

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    Sobhan
    MPJ Jewellers is launching a radio campaign on Magic Moubani's evening show "Kolkata Mohito" to educate listeners about the importance of using genuine gemstones for astrological remedies. The campaign will aim to make astrological remedies more logical and enlighten listeners about gemstone qualities and care. It will feature daily branded audio features during the show highlighting different aspects of gemstones. There will also be weekly expert talks on astrology with an MPJ Jewellers spokesperson. The campaign aims to build brand awareness for MPJ Jewellers as a trusted provider of pure certified gemstones for astrological remedies.

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    MPJ Jewellers Plan - BIG FM

    Uploaded by

    Sobhan
    51 views11 pages
    MPJ Jewellers is launching a radio campaign on Magic Moubani's evening show "Kolkata Mohito" to educate listeners about the importance of using genuine gemstones for astrological remedies. The campaign will aim to make astrological remedies more logical and enlighten listeners about gemstone qualities and care. It will feature daily branded audio features during the show highlighting different aspects of gemstones. There will also be weekly expert talks on astrology with an MPJ Jewellers spokesperson. The campaign aims to build brand awareness for MPJ Jewellers as a trusted provider of pure certified gemstones for astrological remedies.

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    MPJ Jewellers Plan_ BIG FM

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    MPJ Jewellers is launching a radio campaign on Magic Moubani's evening show "Kolkata Mohito" to educate listeners about the importance of using genuine gemstones for astrological remedies. The campaign will aim to make astrological remedies more logical and enlighten listeners about gemstone qualities and care. It will feature daily branded audio features during the show highlighting different aspects of gemstones. There will also be weekly expert talks on astrology with an MPJ Jewellers spokesperson. The campaign aims to build brand awareness for MPJ Jewellers as a trusted provider of pure certified gemstones for astrological remedies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    51 views11 pages

    MPJ Jewellers Plan - BIG FM

    Uploaded by

    Sobhan
    MPJ Jewellers is launching a radio campaign on Magic Moubani's evening show "Kolkata Mohito" to educate listeners about the importance of using genuine gemstones for astrological remedies. The campaign will aim to make astrological remedies more logical and enlighten listeners about gemstone qualities and care. It will feature daily branded audio features during the show highlighting different aspects of gemstones. There will also be weekly expert talks on astrology with an MPJ Jewellers spokesperson. The campaign aims to build brand awareness for MPJ Jewellers as a trusted provider of pure certified gemstones for astrological remedies.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    MPJ JEWELLERS

    Concept Insight
     MPJ jewellers are one of the best providers of “Astro Gems”:
    ◦ 100% certified Gems
    ◦ Purity & trust
    ◦ Legacy they bring in with their brand

     Just as people visit doctors/ experts of their choice and opt for best
    remedies/ medicines from best pharma, similarly, MPJ jewellers provide
    best Astro Gems – for any astrological remedies
    The Thought
    Often times, when it comes to Astro remedies, common people are not very
    confident:
     They do not usually know how to distinguish a quality gem from fake
     Or which gem would be better suited to their requirement and budget
     Or what are the characteristics of a gem – process to cleanse it, maintain it,
    etc.

    In simple terms, astro-remedies causes confusion even among sanest, most


    logical of people...
    Hence presenting:

    Let’s Get
    ASTRO-
    LOGICAL!
    Brought to you by:

    MPJ JEWELLERS
    The Idea | Astro-LOGICAL

    Campaign will not only highlight about the importance of ‘right’


    gem stone – quality wise as astro remedy, but will also engage &
    enlighten listeners with fascinating facts about these gems and
    various aspects of them.
    Introducing the Logical Face of Campaign:

    Magic Moubani hosts the evening show “Kolkata Mohito”. Moubani, the RJ of the
    show, is a celebrity face has burning desire to discover the various reasons behind
    rituals and beliefs and reveals the same to the listeners.

    Markets played - Kolkata.

    Magic Moubani– Kolkata Mohito(5pm to 9pm)


    We will introduce an exclusive
    DAILY branded AFP around
    ‘Astro’ But do you know there
    is AN EXCEPTION
    to the case! Yes, not
    everybody with
    Kolkata Mohito with ‘moon’ issues should
    me, Magic Moubani! just wear a pearl. Will
    Did you know, the talk more about the
    pearl gemstone is ‘exception’ after this
    usually suggested to song. It is time we get
    people facing issues logical about astro
    with weak Moon in Magic Moubani- remedies!
    horoscope..? Kolkata Mohito
    This hour of Let’s get ASTRO-LOGICAL,
    brought to you by MPJ jewellers. Legacy of
    100% pure and certified gemstones!
    Brand Awareness Round The Clock!

     The AFP links will be cross-promoted as snippets throughout


    the day!
     Other jocks will also contribute to ‘curiosity’ around right-
    quality gemstone, taking care of them, etc. leading to show
    segment
     Customized utility checks like time check, traffic/ weather
    update will further remind about Brand in refreshing way
    Supporting Elements

    Weekly Expert
    Astro-logical talk
    Quirky FCTs Jock Cross Talk – with
    spokesperson from
    MPJ Jewellers

    Gemstones Stories Shoulder Content


    DELIVERABLES
    ON AIR DELIVERABLES- Monthly

    Total no. Rotation Total Duration Total


    Element  
    of days per Day Rotation ( In Sec) Seconds

    FCT Promo Prime Time 30 10 300 15 4500

    RJ Integration Links 20 2 40 60 2400

    Gemstone Capsules 20 3 60 40 2400


    Weekly show 4 4 16 60 960
    Total Secondages (secs)     10260

    Monthly Investment : Rs 2,35,980 NET Plus GST @18%


    Thank you!
    LET’S DISCUSS.

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