Keventer Abhi
Keventer Abhi
Keventer Abhi
AND
B U S I N E S S O P P O RT U N I T I E S
IN
GENERAL TRADE MARKET
OF
K E V E N T E R A G R O P v t . L t d .
Presented by:
ABHISHEK BANERJEE
VP225051993
Introduction to
industry
F.M.C.G
FA S T- M O V I N G -
CONSUMER-GOOD
D.I.B.C.O.S.E OF FMCG
• Fast-Moving Consumer Goods are consumer products sold quickly at low prices,
including food, personal care items, household goods, and more.
• FMCG products are essential for daily life, have high demand, and contribute to
continuous revenue generation and economic growth.
• FMCG products are perishable, have a short shelf life, and experience rapid
turnover due to frequent consumer purchases.
To grow to be one of
Eastern India's top
food firms.
To expand on our 125-year history and breadth of
knowledge in the dairy and food processing industries.
• Sitarampur
1
• NEAMATpur
2
• CHITTARANJAN
3
• BURNpur
4
• ASANSOL
5
• RANIGANJ
6
• DURGAPUR
7
DATA ANALYSIS
VARIETY IS SUFFICIENT
100
80
60
40
20
0
Agree Neutral Disagree
PRICE IS COMPETITIVE
60
50
40
30
20
10
0
Agree Neutral Disagree
PROVIDES MARKETING
SUPPORT
60
50
40
30
Rider’s
20
10
0
Agree Neutral Disagree
80
Profile
PROFITABILITY IN RETAIL
60
40
20
0
Agree Neutral Disagree
COMPETITVE BRAND SALES
50
40
30
20
10
0
Rider’s
Amul Safal McCain
50
Profile
SHARE OF KEVENTER
IN RETAIL STORES
40
30
20
10
0
>25% >=50% <50%
KEVENTER
f r o z e n
FINDIN
GS
FINDINGS
81% agreed that quality of Keventer products meet the
wants of the customers.
LIMITATIONS I M
I T S
- L S -
T S IT
I M
I M L I
- L S -
LI
MI S T -
TS IT I
M IT S
-L M I
IM
IT
S-
LI S-L IM
LI
MI IT L
TS
- L IM
L I M I T AT I O
NS
Supervisors were not able to give much time due
to workload and allotment of huge areas under
them.
• https://www.ambitionbox
.com/overview/keventer-a
gro-ltd-overview
• https://www.bloomberg.c
om/profile/person/172631
38
THANK YOU!