DD3300 Competitive

Landscape
Data Domain Enhanced DD3300 Launch
(FIREBIRD)
January 2019
DPD Competitive Marketing
Rodger E. Burkley/ISG Competitive Team

1 © Copyright 2017 Dell Inc.

 Agenda

• Legacy” DD3300 Features Recap

• Enhanced DD3300 At a Glance – New Firebird Features!
• Data Domain Winning Competitive Advantage
• PBBA Market Outlook
• Competitive Landscape/Players
• Specific Sales Plays/Programs

2 © Copyright 2017 Dell Inc.

 Competitive Landscape – Big Picture
DD3300
PBBAs DP Appliances
(Target) (Integrated HW/SW)

HCI Scale-out
Appliances DP Software

3 © Copyright 2017 Dell Inc. SDS Architectures

 Original DD3300 Release Value Proposition
Leverages Data Domain SW market leadership PBBA features:

• Efficient data reduction footprint means reduced bandwidth requirements – up to

98% less
– Variable-length deduplication that reduces storage requirements by 10 – 55x
• High maximum I/O transfer throughput rates:
– 2.3TB/hr; 5.5TB/hr and 7TB/hour with DD Boost, up to 4.2TB/hour without
Boost
• Compact 2U chassis, available in 4, 16 and 32TB usable storage packaging
• DD Boost for data acceleration (enhanced client side segmentation and dedupe)
• DIA (data integrity) with advanced data verification and encryption
• Modern LTR and DR Cloud Tier support
– Max logical capacity up to 1.6PB on active tier; up to 4.8PB total capacity
• Customer Loyalty/Future Proof Program with 25:1 Deduplication Guarantee
• Attractive, value priced entry ROBO/SMB and mid-market enterprise BU appliance
4 © Copyright 2017 Dell Inc.
 Today’s Enhanced DD3300 at a Glance
“Firebird” Release Value Add Benefits…
• Enhanced flexibility and connectivity for mid-market and small/medium enterprises
– New 8TB storage capacity (i.e., DD3300 now covers 4, 8, 16, 32TB linear step capacity points)
– 4TB and 8TB versions ideally suited for commercial market
– More scalability and storage options with 8TB usable capacity option card

• Expanded cloud capability and ecosystem with Data Domain Cloud Tier
– LTR support for Google Cloud Platform and Alibaba Cloud

• Optional (factory installed or FRU) Fibre Channel network comm card support
– VTL support for back-up and tape archival; plus overall faster network protocol support options

• Faster Data Protection Throughput Performance

– Up to 3x performance improvement on restores (FC network/comm port option); Quad 10GbE port standard

• Includes Data Domain v 6.2 operating system software (physical)

– Data Domain Virtual Edition expands software defined data protection to GCP, AWS GovCloud and Azure
Government Cloud
5 © Copyright 2017 Dell Inc.
 Enhanced with DD OS 6.2 – Competition Beware!
Entry Market
• DD3300 Fibre Channel Support VTL Capability Now Added to the DD3300!
• New DD3300 8TB entry model can expand internally to 16TB
• 4TB low entry version remains
• VTL/IBMi license enabled w/DD OS 6.2
Cloud Value-add
• DD VE
• FC/VTL card – in Slot 2
• AWS GovCloud and Azure Government Cloud – POS field upgrade kit - Dec 2018
• GCP Block Storage
• Cloud Tier – Factory installed models – Feb 2019
• Cloud seeding for efficiency
• Multi-stream recall for performance • 4TB systems require extra memory, separate
• Space Reclamation Tool
• Google Cloud Platform (GCP) Near line upgrade kit
• Alibaba Infrequent Access
• Full support of DD VTL compatibility guide,
PBBA Features except for NDMP
• Performance
• Improve Overall Restore and Single-Stream Restore Performance
• Manageability • 4,8,16TB models support 64 VTL libraries; 128
• DD MC: on KVM VTL drives
• Security
• Secure LDAP For User Access
• 32TB model support 64 VTL libraries; 256 VTL
Serviceability and TCE Improvements drives
• Bundle Size and Core Size management
• Tool integration and enhancements
6 © Copyright 2017 Dell Inc.
 Firebird Model Roster – More Customer Choices!
.
e nt
Enhanced DD3300 Model Version Usable Capacity egm List Price
(DD33) e t s
ar k
4TB 1GbE
e m
4TB $                  9,000
!
a n g t o o
4TB 1GbE 10GbE
i d - r 4TB
et , $                   9,700
8TB 1GbE o m a
8TB r k $                16,000
ry t M
l 8TB
8TB 1GbE 10GbE
n t r ci a $                16,700
e e e
16TB 1GbE
r t h m m 16TB $                28,100
16TB 1GbE 10GbE t fo C o 16TB $                28,800
gh h e
32TB 1GbEd ri o r t 32TB $                48,200
c e f
Pri1GbE 10GbE And
32TB 32TB $                48,900

1. Add $5,500 to LP for FC/VTL option (including upgrades to legacy DD3300s)

2. 8TB storage expansion package .

7 © Copyright 2017 Dell Inc.

 Cloud Tier Enhancements (DD v. 6.2) – Data Flexibility!
Cloud seeding
DD3300
• Move data to cloud quickly and efficiently upon initial cloud configuration
32 TB Active Tier
• Not user configurable (happens under the hood) 64 TB Cloud Tier
Multi-stream recall - delivers improved performance from stream concurrency
• Concurrent file-copy for multiple chunks of a single file being recalled from cloud tier

• Improve network utilization by using multiple streams for a single file

• Enable customers where large file recalls were slow despite enough system resources being available

Space Reclamation Tool - Facilitates TCO analysis for driving customer sales
• Estimate space freed up on active tier (if data were to be moved to cloud tier) – even before configuring
cloud tier
• Works post cloud tier configuration as well

Additional cloud provider support for expanded ecosystem

• GCP Nearline, Alibaba Infrequent Access
8 © Copyright 2017 Dell Inc.
 Restore and Recall Improvements – Performance Plus!
• Overall Restore performance improved across all Tiers (Active and Cloud)

Up to 3X improvement for single stream file Restore!

Up to 2.5X improvements for single file Recall from Cloud!

• Upgrade your DD OS to 6.2 and you’ll get better performance (note: Firebird has 6.2
installed)
• Substantial single file restore performance improvements
– Highest gains for low stream count and poor locality (prevalent on older installations)
• No user configuration required (easy to configure and use)
• Improve network utilization by automatically using multiple streams, enabling concurrent
file-copy for multiple chunks of a single file
• Recovery throughput is optimized, drastically reducing restoration times

9 © Copyright 2017 Dell Inc.

 Competitive Look

10 © Copyright 2017 Dell Inc.

 Data Domain Winning Market Message
Data Domain wins on its unique, core DP architectural advantages, strengths and
merits. This core message holds for all consumption models; platforms, and
software configurations:
 Data Domain is more efficient than the competition
– Data Domain PBBAs feature industry leading deduplication rates – 50x and greater
– Reduce storage requirements by 10 to 30 times
 Data Domain is unmatched in performance
– Reduce bandwidth requirements by up to 99% for faster recovery times and shorter back-up windows
– Gain up to 50% faster back-ups with advanced application

 Data Domain data and file system reliability is legendary

– DIA (Data Invulnerability Architecture) and file system robustness assure absolute levels of data integrity and
reliability (inflight and post data verification detects and manages missing or corrupt data)
– Deliver data protection as a service with secure data isolation and tenant management

 Data Domain flexibility is ideally suited for today’s modern, transformative data centers
– Natively tier deduped data to the cloud for LTR and reduced cloud storage capacity requirements
– Instantly access and restore virtual machine workloads
– Eliminate unnecessary storage silos with BU, archive and DR on single platform, while meeting
strictest levels of SLA and regulatory compliance
11 © Copyright 2017 Dell Inc.
 Global Target PBBA Market Growth Estimate
PBBA growth prospects and $$ opportunities are good!

Ref: https://www.marketresearchfuture.com/reports/purpose-built-backup-appliance-market-4206 Nov 2018

12 © Copyright 2017 Dell Inc.
 Purpose Built Back-up Appliance Market Leaders

Includes some Dell EMC

merger/transition period
sales impact

Includes Dell EMC impact;

“Others” negative growth and
growing market adoption of
integrated DP appliances,
including HCI/Scale-out
appliances

13 © Copyright 2017 Dell Inc.

 Data DD3300
Domain Threat
Threat Scope
Scope –– Mid
Mid to
to Large
Large Mkt
Mkt

PBBAs Integrated DP
Appliances

DD3300
HCI Scale-out Software/SDS
Appliances

14 © Copyright 2017 Dell Inc.

 DD3300 Key Competitors
• Traditional Primary Storage Vendors
1. HPE StoreOnce 3520/3540
2. Fujitsu Eternus 200c (partners with Commvault/HyperScale)

• PBBA Vendors
3. Quantum DXi4700
4. Quest DR4300/DR4300e [Dell non-compete expired NOV 1st 2018; fair game!)

• Integrated DP Appliance Vendors (*including scale-out)

5. *Exagrid EX3000/5000/7000 (has scale-out hub/spoke ‘Grid’)
6. *Rubrik r334 (HCI/SDS)
7. Veritas 5240
8. “Others” [includes Barracuda BBS 490/690 and Unitrends (small/fixed
appliances, no scalability)]
* Emerging threat Threat Moderate Minimal
15 © Copyright 2017 Dell Inc.
 DD3300 vs Competitive PBBA Vendors
Dell
Attribute EMC
HPE Quest Quantum Exagrid Oracle IBM Veritas Rubrik

• Performance

• Data
Integrity

• Cloud
Integration

• ROBO/SMB

• Software
Integration

• Loyalty
Program

16 © Copyright 2017 Dell Inc.

 DD3300 Enhanced Knock-off Features Compare
Dell DD3300….
HPE Quest Exagrid Rubrik Quantum Veritas
EMC • Is more efficient
• Has better performance
Max Back-up
streams • Is more flexible
(FC/VTL, 10GbE,
internal storage
Cloud tiering? expansion, etc.)
• Has better app and
Acceleration SW? cloud/tiering integration
• Is based on a superior
CIFS/SMB? architecture
• Is available as physical
NFS and virtual appliance
• Benefits from DPS
VTL suite/capabilities,
including Boost, DIA,
Duplication DDBEA, DDVE, etc.
Efficiency
• Has simple/easy to use
10GbE UI (DPC)
• Is the undisputed PBBA
FC ports market leader!

17 © Copyright 2017 Dell Inc.

 DD3300 Primary Target Appliances (1 of 3)
* = Integrated/Scale-out DP Appliance

• Overlap in SMB, Mid, and 100TB

SME segments; many

$$/Capacity/Functionality
choices
$ 100K
• Quest DR4300e & DR4300
compete w/DD3300; runs on Quest DR4300
many DP SW vendors • 18-108 TB
• 64 BU SW Streams
• Fujitsu Eternus 200c (JBOD) 50TB
partners with many DP SW
Fujitsu Eternus 200c Veritas NBU 5240
vendors, including
• 8-48TB • 4-27TB (+ 6 x 49TB)
Commvault
• 1-6 BU SW Streams • 12 BU SW Streams

3300 Product $ 50K DD3300

Competitor • 4-32TB
25TB • 20 -90 BU SW Streams

Quest DR4300e Product 4

DD/IDPA Line • 4.5-27TB
Competitor • 32 BU SW Streams

Commercial ENT
ROBO/SMB Mid SME
18 © Copyright 2017 Dell Inc.
 DD3300 Primary Target Appliances (2 of 3)
* = Integrated/Scale-out DP Appliance

100TB
• Overlap in SMB, Mid, and
SME segments; many

$$/Capacity/Functionality
choices
$ 100K
• ExaGrid touts ‘scale-out’ via
Hub architecture; aggressive
pricing

• HPE StoreOnce field sighting 50TB HPE StoreOnce 3540

reports are growing; • 24-48TB
3520/3540 vs DD3300 HPE StoreOnce 3520 • 18 BU SW Streams
• 12-24TB
• 18 BU SW Streams

3300 Product $ 50K DD3300

Competitor • 4-32TB
25TB • 20 -90 BU SW Streams
HPE StoreOnce 3100 Product 4
• 8TB *ExaGrid EX3000
DD/IDPA Line • 18 BU SW Streams • 12-300TB
Competitor • 32 BU SW Streams

Commercial ENT
ROBO/SMB Mid SME
19 © Copyright 2017 Dell Inc.
 DD3300 Primary Target Appliances (3 of 3)
• Overlap in SMB, Mid, and SME * = Integrated/Scale-out DP Appliance
segments; many choices

• Increased reports of NEC 100TB

HYDRAstor HS3-510,
particularly in APJ and EMEA

$$/Capacity/Functionality
• HS3-510 is scale-out/Grid $ 100K
platform; priced between $20K
- $50K depending on the size *Rubrik r6304/6404
and features • 36-48TB
• 12 BU SW Streams
• HS3-510/NEC line-up is similar 50TB
in a lot of respects to Fujitsu
Eternus; pricy and with limited *Quantum DXi4700 Series
DP/SW capabilities • 6-160TB
• 10 BU SW Streams
$ 50K
• NEC Corp of America
presence is small; @ 1,000 in DD3300
Irving TX • 4-32TB
25TB • 20 -90 BU SW Streams 3300 Product
• Rubrik targets DD and DP Competitor
appliances; SMB, MID & SME NEC HYDRAstor HS3-510
• 8-24TB Product 4
• Rubrik under configs; is • 8 BU SW Streams DD/IDPA Line
inefficient and has > Competitor
overhead and hidden lifecycle
TCO ‘surprises’
Commercial ENT
20 © Copyright 2017 Dell Inc. ROBO/SMB Mid SME
 Current DD3300/Data Domain Sales Plays

21 © Copyright 2017 Dell Inc.

 Specific Competitive/Sales Campaigns – Now!
DD3300 Refresh Opportunities…
1. Quest DR/DL Hardware Appliance Refresh/Take-out
– Quest is pulling back from DP solutions market, including HW appliances
– Non-compete between Dell and Quest ended Oct 31 , 2018 (for HW only)
– Customer DR/DL appliance refresh lists (Dell HW based) will be sent out
– Lead with DD3300 or higher for DR; lead with (or pivot to) DP4400 (for DL) as required

2. Data Domain – Veritas NetBackup Refresh Cycle

– Protect/target Data Domain installs/refreshes at NBU customer/sites
– Sell DD3300 or higher, with DD OS v 6.2 (as necessary)
– Lists of DDs coming up for refresh and installed/attached with NBU to be provided
– Pivot to DP4400 (or higher capacity IDPA) if customer is dissatisfied with NBU SW

Always look for Data Domain HW opportunities against Quest

appliances, and DPS SW opportunities with Veritas NBU customers!
22 © Copyright 2017 Dell Inc.
 DR “series”: DR2000v/DR4300/DR6300
Deduplication and compression physical and virtual appliances that improve the economics and
reliability of backup and recovery

Key differentiation & innovations

• Backup performance of up to 25TB per hour
• Rapid NFS and Rapid CIFS - industry’s first source side deduplication for NFS and CIFS backup
• Faster and more reliable backups and restores in a smaller physical footprint

Value proposition
• Lower backup storage costs to as little as $.17/GB
• Reduce backup storage requirements by up to 15x
Product description
• All inclusive software licensing model

Target market
• SMB, Mid-market, and Large Enterprise customers looking to reduce costs and improve backup and
recovery RPO and RTO
• Sell through ESG with Compellent

Product Base Expansion Configurations Maximum Storage

DR4300e 4.5TB, 9TB 1 expansion of 9TB or 18TB 27TB
DR4300 18TB, 36TB 2 expansion equal to or greater than 108TB (3x36)
DR
DR6300 18TB, 36TB, 54TB, 72TB 4 expansion equal to or greater than 360TB (5x72)
DR
23 © Copyright 2017 Dell Inc.
 Dell DR series portfolio comparison
DR2000v DR4300e DR4300 DR6300

Target segment ROBO SMB SMB, Mid-market Large Enterprise

Base appliance configurations N/A 4.5,TB, 9TB 18TB, 36TB 18TB, 36TB, 54TB,
72TB
Maximum capacity (after RAID6) 1TB, 2TB, 4TB 27TB 108TB 360TB
Storage Drive sizes NA 1TB, 2TB 2TB, 4TB 2TB, 4TB, 6TB, 8TB
Expansion shelves No 1 2 4
Expansion shelf drive types NA 1TB, 2TB 2TB, 4TB 2TB, 4TB, 6TB, 8TB
Network interfaces 1GbE (2) 10GbE (4) 1GbE (6) 10GbE (4) 1GbE (6) 10GbE 6) 1GbE (6)
Rapid NFS and Rapid CIFS NA 19TB/hr 23TB/hr 25TB/hr
performance
RDA performance 1.4TB/hr 21TB/hr 22TB/hr 29TB/hr
Replication 8:1 32:1 64:1 128:1
Number of containers 8 32 64 128
Concurrent connections (CIFS/NFS) 4 32 64 128
Concurrent connections (RDA) 16 32 512 512

24
24 © Copyright 2017 Dell Inc.
 Specific Competitive/Sales Campaigns – Now!
DD3300 New Opportunities…
3. VMware Lead Generation DP SPIF Program
– VMware Reps register with Dell EMC opportunities for Data Protection Solutions
– Qualified VMware leads get $ 500 USD per lead, 2% of bookings revenue up $ 2500.00 max
– Primarily geared for DP4400/IDPA attach to VXrail; may pull DD3300s/DD HW & DPS SW
– Be sure to close the loop with your territory’s VMware Rep for all registered opportunities!

4. IBM ProtectTIER EOSL Action (aka, “No More Tiers” Program)

– IBM announced EOSL for ProtecTIER (target appliance) earlier this year (EOL in 2020)
– IBM does not have follow-on replacement; recommends 3 rd party HW solution instead
– Good chance to penetrate these accounts with new DD or DP appliances (w/trade-in)
– Look for further info via emails and ProtecTIER install lists in your territory

Make sure DD and IDPA customers know about our attractive

Customer Loyalty Program and Deduplication Guarantee!
25 © Copyright 2017 Dell Inc.
 List Price Comparison – High/Low
High Price
175
Note: Rubrik r334 is 3 node
HC scale-out cluster
DD3300 is low entry /ROBO appliance (low price); r344
priced competitively! 99 is 4 nodes (high price).
$K List Prices
Low Price
58
48K 40
18 28
13.5 16.3 16 17 9.9 20
8.8 10 12 9 4.99

00 40 0c 0 0 0e 0 0 44 90 40
3 0 / 0 7 0 0 /3 /6 2
3 2 S 2 i4 4 3 / 5 4 0 5
DD 35 C D
X
D
R 000
r3 3 49
it as
E u t 3 k a r
P tji s m s ri d e
H u ntu u e EX u b
a cu V
F ua Q rid R rr
a
Q
x ag B
E
26 © Copyright 2017 Dell Inc.
 In Closing…
• The DD3300 Enhanced PBBA adds many HW and SW features to an already
impressive DD3300 platform
• New 8TB capacity bridges the gap between 4TB and 16TB capacity points
• Internal expansion is simple and easy…offers greater scale-up flexibility
• FC/VTL and 10GbE network/comm interface options and skus turbo charges
DD3300 performance…and enhances flexibility
• New DD v 6.2 software enhancements introduce many new performance and
feature improvements…including more public cloud integration choices
• The DD3300 is attractively priced for low-end to mid-level commercial and
enterprise customers
• DD3300 has a intuitive, easy to use UI second to none!
• Offers great value and second to none protected data features, integration,
efficiency and overall enterprise class performance
27 © Copyright 2017 Dell Inc.
 For more competitive info…
consult www.klue.com or
email ISG_Competition@dell.com

28 © Copyright 2017 Dell Inc.

 Back-up Slides – Competitor Detail

29 © Copyright 2017 Dell Inc.

 Quest Rapid Recovery DR4300e vs DD3300
Category Comparison Assessment

• Less efficient/lower dedupe ratio (15x max claimed; more like 2 – 4x!)
• Claims high throughput (21TB/hr); relies on “Rapid Protocols” for same
Performance Mediocre/average • No global deduplication (but claims client side dedupe)
• Lacks integration with DD Boost (uses RDA instead)
• Heavy on power consumption (750W)

• No supported WAN BU between client and core server

Sufficient, but not
Data Integrity • At Rest/Post AES256 (no SED support)
Enterprise quality • Exhibits degree of security vulnerability

• Uses granular container approach for designating VTL, etc. (flexible)

Limited, but ‘good • Claimed Usable capacity 2.7 to 108TB (w/15x data reduction ratio: 4.5TB = 67.5TB
enough’ for the price logical; 9.0TB = 135TB logical (expands with one expansion shelf/similar capacities)
Utility • Clients limited to 100 – 150 range (claims up to 1,000)
[@ $14K USD for 4.5TB sku; @ $ • Limited scale-up/scalability; 1 shelf max w/9 or 18TB raw
4.7K for add-on 4.5TB in-chassis
expansion license] • Challenging to tune; not enterprise ready (barely mid-market capable)
• Lacks CRS solution (cyber recovery)

• Limited application integration

• Unit ships with 9TB raw capacity; 4.5TB license/partition for in place internal storage
Limited, and lacks cloud
Integration expansion – up to 27TB max with two 9TB external storage shelves
story • Stress Data Domain architectural advantages/DP optimization
• Stress DD3300 DD Cloud Tier, and high max usable and logical capacity
30 © Copyright 2017 Dell Inc.
 Exagrid 5000/3000 vs DD3300
Competitor ExagridIssue Exagrid
• Restore performance of most recent BU is respectable (non-de-duplicated, capacity
optimized compression algorithm)
• Processes block (byte) level changes only for BU-to-BU; claims “adaptive deduplication”
Performance Less efficient • Perf decreases for previous BUs due to need to rehydrate data (CBT)
• No source-side dedupe; claims global dedupe (post) & 20x average ratio; more like 5:1
• Scalable performance (SISL) is lacking; no upgrades (node expansion)
• No DD Boost …or upgrades in general

• Single controller only, but can be scaled out in a “Grid” up to 25 nodes

Data Integrity Adequate • No DIA (RAID6 only); data stored in ‘Grid Pool’, adds compute, memory & storage
• Has at Rest/In-flight AES256 encryption
• No CRS solution; no virtual appliance support but has Cloud LTR/tiering
• < 1% market presence; very limited support outside AMERICAS
Better suited for ROBO • Lacks VTL & FC interface – across their entire PBBA line
Utility • No Boost, DDBEA support/capability for Database apps
and SMB
• Does have HA capability/advantage; hub/spoke “Grid Scale-out” cluster (up to 25
nodes/appliances); 3000 w/9TB raw/6TB usable capacity, 5000 has 16/10 respectively.
• Limited reporting capability; but claims global deduplication and enhanced RMAN support
• Partners with Comtrade – provider of monitoring and DP solution for HCI – to offer HCI
BU-application to BU storage solution for Nutanix primary HCI/SDS
Integration Limited • Does claim to have multitenant feature for Cloud LTR
• List prices range from $ 16K, $20K & $27K for EX3000, 5000 and 7000, respectively
(6/10/14TB usable)

31 © Copyright 2017 Dell Inc.

 HPE 3100 StoreOnce vs DD3300
Competitor HPEIssue HPE
• 2TB 3.5-inch SAS HDDs; 7200 RPM
• 1.6TB/hr max Write Performance (VTL); Federated Catalyst not global dedupe
Performance Lower/design limited • Doesn't dedupe files < 24MB
• 3100 claims 6.4TB/hr transfer rate with Catalyst (optimistic/gamed numbers;
probably claims higher with DD Boost)

• No DIA – only RAID5 -- StoreOnce Integrity Plus can overwrite containers

Data Integrity Variable • Limited back-up store sizes (HPE recommends < 20TB sizes); 110TB max w/dedupe
• Centralized encryption key management with StoreOnce security package

• 1U form factor with limited scalability; 1GbE x4 ports; 8TB raw/5.5TB usable
• Does support FC/VTL – up to 8 tape libraries and/or targets – and CIFS/NFS
Utility Constrained • Initial licenses are FISed/pre-loaded by the factory – no need to download keys
• No CRS solution

• 16 concurrent streams max per Catalyst store

• Stress ‘at scale’ POCs; DD3300 starts at 4TB and scales to 32TB usable
• Stress Data Domain architectural advantages/DP optimization
Short and easy, for smaller • Stress DD3300 Boost, DD Cloud Tier and high max physical and logical
Integration performance
scale deployments
• HPE list prices range from $ 3000.00 (3100) to $ 10,000.00 through $ 13,500.00
(i.e., higher); up to 15TB usable
32 © Copyright 2017 Dell Inc.
 HPE 3520/3540 StoreOnce vs DD3300
Competitor HPEIssue HPE
• 1000MB/sec (3.6TB/hr) max; Federated Catalyst is really not global dedupe
• Doesn't dedupe files < 24MB
Performance Lower/design limited • ex., DD4500 kills StoreOnce in lab tests (hence, the “SellOnce” sales dig)
• Both 3520 & 3540 claim 12.7TB/hr (optimistic/gamed numbers; courtesy of DD
Boost); 2 & 4TB 7200RPM SAS HDDs

• No DIA – StoreOnce Integrity Plus can overwrite containers

Data Integrity Variable • Limited back-up store sizes (HPE recommends < 20TB sizes)
• StoreOnce can actually lose data despite RAID6

• Limited scalability w/forklift upgrades; (15.5–31.5TB for 3540/7.5–15.5TB for 3520)

• Higher initial $$ CAPEX with less efficient storage utilization & performance
Utility Constrained • Multi-vendor solution (several DP SW partners); low annual revenue stream & total
StoreOnce units shipped from corresponding low development investment %
• No CRS solution
• 16 concurrent streams max per Catalyst store; 384 source appliances per target
• Stress ‘at scale’ POCs
Short and easy, for smaller • Stress Data Domain architectural advantages/DP optimization w/DPS SW suite
Integration • Stress DD3300 DD Boost, DDBEA, Cloud Tier, and high max usable and logical
scale deployments
capacity
• HPE list prices range $ 10,000.00 to $ 25,000.00 (or higher); up to 25TB usable

33 © Copyright 2017 Dell Inc.

 Eternus CS200c S4 ECO & FLEX vs DD3300
Competitor Fujitsussue Fujitsu
• No SISL like Data Domain; 90% data reduction across all 200c skus
Less than Data Domain • No DD Boost (but does support Veritas OST, which is much lower performing)
Performance • Offers Eternus Snapshot Manager (ESM) for replication
(gated by CV SW too)
• 17.2TB/hr (200c ECO) and 20.6TB/hr (FLEX) max BU ; 1TB/hr max restore for both

• No DIA; relies on parity RAID for protection (and has lots of RAID mode options)
Data Integrity Vulnerable • Lacks a CRS capability/option; completely vulnerable to data security compromises

• Dual-vendor dependent solution with Commvault DP legacy SW; No CRS solution

Adequate; multi-vendor • Commvault DP SW is dated; scale-out ‘appliance’ is based on Red Hat legacy
GlusterFS and Storage Server (Linus based) software distros
Utility solution with HW/vendor • Eternus CS200c is a power hog (800W per FLEXC box!); no FC for ECO and FLEX32
lock-in • ECO BU: 1 client/4 streams; Restore1 client/2 streams
• FLEX BU: 2 clients/6 streams; Restore: 1 client/2 streams
• No DDBEA; relies solely on BU app for integration
• Stress simplicity of Data Domain / complexity and TCO of Eternus + CV
• Stress Data Domain architectural advantages/DP optimization
Integration Limited and Fixed • Stress DD3300 DD Boost, Cloud Tier, and high max usable and logical capacity along
with DD3300 internal storage capacity and expandability
• Fujitsu Eternus CS200 list prices start at $ 12,000.00 (ECO’s 8TB) & “scale” from there

34 © Copyright 2017 Dell Inc.

 Quantum DXi4700 vs DD3300
Competitor QuantumIssue Quantum
• Less efficient/lower dedupe ratio (20x claimed)
• Lacks integration with DD Boost; offers DXi Accent BOOST-like accelerator using
OST interface for BU deduplication...supported only by Veritas NBU
Performance Less efficient • No global deduplication; claims 7.9TB/hour for NAS & VTL interfaces; 16.9
w/“Accent”
• Scalable performance (SISL) is lacking

• SED At Rest & in-flight AES256

Data Integrity Sufficient • No DIA
• RAID6 parity on 4TB HDDs; metadata is stored/resident on HDDs only

• 80% discount on 6TB DXi4700 is $ 16,000.00 USD (list); 17TB DXi6900 is $ 80K (list)
• No CRS solution; scale-out solutions powered by their latest StorNext6 filesystem 
Utility Constrained • Good scale-out from 5-135TB usable; but no support for virtual appliance & multi-
tenancy
• Cloud LTR with Q-cloud for BU and DR to AWS
• 16 concurrent streams max per Catalyst store
• Stress ‘at scale’ POCs
Short and easy, for • Stress Data Domain architectural advantages/DP optimization
Integration • Stress DD3300 DD Cloud Tier, and high max usable and logical capacity
smaller scale deployments
• $ 16,355.00 list for 6TB usable entry sku

35 © Copyright 2017 Dell Inc.

 Rubrik r334 vs DD3300
Rubrik Rubrik
• Minimum server DAS/Host cluster is 3 nodes; scales to hundreds of nodes
Linear scalable, but • Claims linear storage capacity and I/O performance scalability w/each node added
inconsistent & • Features onboard SSD for each node (for CPU offload, dedupe, compression,
Performance metadata and snaps).
unpredictable as nodes,
data & WLs increase • Implemented as Guest VM on top of ESXi/vSphere or Hyper-V
• No DD Boost, DDBEA or Boost FS

• Mirroring for 3-node, EC for 4N & above; less efficient than DIA (33% raw)
Sufficient, but not truly
Data Integrity • Unproven at large scale-out; commodity server based (perf degrades)
enterprise class • Limited local SSD retention for Snaps; Cloud LTR for > 30 days

• “Simple and Easy” with “Good enough” low TCO DP is their door opener
• Tight cloud integration; essential given limited/fixed local storage capacity
A lot of promises; a lot of
Utility • Does not cover/span entire DP functionality or requirements; lacks CDP
holes • Limited/unpredictable catalogue, monitoring & reports (compliance/SLAs!)
• Near zero recovery times – metadata driven (CBT)

Good cloud integration • Messages as “The Cloud Data Management Company”

• Emphasizes app integration and instant availability; but lacks HVD & ProtectPoint
(which they need for
Integration and entire DP capability/requirements story
additional capacity & • Supports ESXi, Hyper-V and Acropolis HV (and Virtual appliances)
retention) • List price is $99K for r334/$175K for r344 (10 & 30TB usable, respectively)
36 © Copyright 2017 Dell Inc.
 Barracuda BBS 490/690/790 vs DD3300
Competitor Barracuda Barracuda

• In-line deduplication is more like compression

• No DD Boost
Performance Overstated • Overstates deduplication ratios; what rates are they really getting?
• Claims live boot from cloud capability; expect performance impact

• Claims CDP, but is Snapshot driven w/snaps every 15 mins (RPO impact?)
• No DIA
Data Integrity Somewhat Adequate • Has ‘instant replacement’ appliance protection (requires pre-purchase)
• Claims replication, but doubtful data transmitted is encrypted
• Has Ransomware recovery BU; but no DDFS, Boost or DDBEA (weak architecture)
Capable/Useful, but • 6, 12, 18 & 24TB usable per 490/690/790/890 fixed/bounded appliance
Utility complex and not better • Claims centralized management, but each instance is managed separately
than DD or Avamar • Lacks spanning; though claims cloud-to-cloud BU
• Has LTR (Cloud or another BBS appliance);cloud storage by subscription

• Virtual machine integration is NOT different or superior to Avamar or AVE

• Barracuda Backup Export BUs to AWS S3 or Glacier for Cloud LTR; MS Office 365 BU
Moderate (Yosemite DP
Integration • List pricing is $ 4.99K & $ 9.99K for 490/690; 6TB and 12TB, respectively
SW < capable than DPS!) • List prices double when ‘loaded’ with Energize Option; Instant Replacement &
Unlimited Cloud storage
37 © Copyright 2017 Dell Inc.
 Veritas NetBackup 5240 vs DD3300
Competitor Veritas Veritas

• Claims 53TB/hr throughput (higher stream count compared to previous 5230)

• Sub-optimal fixed segment dedupe; 7.5x on avg, worse for DBs & Apps
Performance Less efficient • Lacks DD Boost; no optimized data transfer & media server remains a bottleneck
• No DDBEA equivalent feature; “Copilot” has poor dedupe & lower performance

• No DIA, hash-checking only (less resilient/reliable)

Data Integrity Somewhat Insufficient • Veritas Auto Image Replication (AIR) for copying catalog backup off site recommended

• Only supports NetBackup DP environment; can scale from 4 to 300TB (max)

• Mid-range solution, suitable up to couple hundred clients (or less)
Utility Not in DD/DPS league • Lacks SPOF; multiple SPOF points
• Support for virtual appliance; can be master or media server appliance

• Has cloud integration/gateway, BUT no dedupe-to-Cloud std feature (only compression)

• Cannot repurpose existing 5230/5240 app for storage to use with higher-end/newer
5330; no chassis or hardware swap (platform lock)
Bounded & Controlled; • No upgrade for 5230 to 5240 performance or capacity specs; no buyback program
Integration
NetBackUp centric either (door opener!)
• Additional Deduplication Licensing (“tax”) required for Dedupe, VTL, Tape Vaulting, etc.
with NetBackup for 3rd party hardware ($3,739.15/ FET)
• List prices: $ 20-25K (4); $35- $40K (14) & $ 45-50K ( 27TB)
38 © Copyright 2017 Dell Inc.
 NEC HYDRAstore HS3-510 vs DD3300
Competitor Veritas Veritas

• Claims 53TB/hr throughput (higher stream count compared to previous 5230)

• Sub-optimal fixed segment dedupe; 7.5x on avg, worse for DBs & Apps
Performance Less efficient • Lacks DD Boost; no optimized data transfer & media server remains a bottleneck
• No DDBEA equivalent feature; “Copilot” has poor dedupe & lower performance

• No DIA, hash-checking only (less resilient/reliable)

Data Integrity Somewhat Insufficient • Veritas Auto Image Replication (AIR) for copying catalog backup off site recommended

• Only supports NetBackup DP environment; can scale from 4 to 300TB (max)

• Mid-range solution, suitable up to couple hundred clients (or less)
Utility Not in DD/DPS league • Lacks SPOF; multiple SPOF points
• Support for virtual appliance; can be master or media server appliance

• Has cloud integration/gateway, BUT no dedupe-to-Cloud std feature (only compression)

• Cannot repurpose existing 5230/5240 app for storage to use with higher-end/newer
5330; no chassis or hardware swap (platform lock)
Bounded & Controlled; • No upgrade for 5230 to 5240 performance or capacity specs; no buyback program
Integration
NetBackUp centric either (door opener!)
• Additional Deduplication Licensing (“tax”) required for Dedupe, VTL, Tape Vaulting, etc.
with NetBackup for 3rd party hardware ($3,739.15/ FET)
• List prices: $ 20-25K (4); $35- $40K (14) & $ 45-50K ( 27TB)
39 © Copyright 2017 Dell Inc.