MAPEH-ART

QUARTER 1
History of Logo Design
The history of logos goes back to ancient family crests,
hieroglyphs, and symbolism. Early versions of logos
developed in the Middle Ages (around 1300 A.D.), as
shops and pubs used signage to represent what they did.
The first modern logo designs were created in the early
1900s, evolving alongside mass printing. Even in these
distant, old stretches of history, people and cultures were
representing themselves and their ideas with symbols
and illustrations.
Nowhere was that more apparent than in Ancient Egypt,
starting around the fourth millennium B.C. Heraldry is a
system of assigning design elements societal meaning
and status. A certain set of colors and shapes would
represent a certain noble family. This set of imagery was
combined to create a unique coat of arms.
A logo is a graphic mark, emblem or symbol used to aid and
promote public identification and recognition. It maybe
abstracts or figurative design or include the text of the name it
represents as in a wordmark.

Logos have different meanings. They represent signs and

symbols in our visual environment. We see them on television,
billboards, newspapers, and magazines. They are printed on
clothes, buses, and notebooks.

One of the most basic level of logos are symbols. Each word,
font, color, shape, or image in given logos represents something.
Key IDEAS!
Choose three leaders for Black History Month using Bing.com and discuss their lives and
accomplishments. Here are some examples:

Bayard Rustin was a close advisor to Jesse Owens was an American track and Zora Neale Hurston was an American
Martin Luther King and an American field athlete and four-time gold medalist author, anthropologist, and filmmaker. In
leader of the civil rights movement. Rustin in the 1936 Olympic Games in Germany. 1937, she published her famous novel,
organized and led several protests, Owens specialized in the sprints and the Their Eyes Were Watching God.
including the 1963 March on Washington. long jump.
Logo Making
Principles of Art
The principles of art (or the principles
of design) are essentially a set of
criteria which are used to explain how
the visual elements are arranged in a
work of art. These principles are the
closest objective criteria we have for
analyzing art and to determine why
exactly a great painting is great.
Logo Making
Elements of Art
A work of art can be analyzed by
considering a variety of aspects of
individually. These aspects are
often called the Elements of art. A
commonly used list of the main
elements includes form, shape, line,
color, value, space, texture and
perspective.
Logo Making
Art Processes
Art processes describe how art
is made. It includes drawing,
painting, collage, mosaic,
printmaking, ceramics, digital
art, furniture design, sculpture,
woodworking and architecture.
A logo has the following:
-Symbol in logos bring awareness of the products
or services that are offered by a company.
-Colors are very powerful. These can make us feel
happy, calm, or and colors can create varied
emotions to the customer.
-Words/Texts of the logo is easier to see and
remember.
-Shapes, Symmetry, and Balance can quickly
impress a unique identity in the eye of viewers.
-Free-Form Shapes make use of basic shapes.
-Fonts and Typeface speaks a lot about the visual
story of a logo.
-Proportions and Size should be effective and look
great and eye-catching.
-Uniqueness and Individuality in logos should be
attractive, meaningful and lasting.
WHAT ARE THE ELEMENTS
FOUND IN THIS LOGO?
Read the statement carefully. Write TRUE if the
idea is correct and FALSE if it is wrong. Use a
separate sheet of paper for your answers.
1. The logos should be meaningful and
attractive.
2. Principles of design, elements and processes
in arts always apply.
3. Shapes or forms have nothing to do with logo
making.
4. Drawing belongs to elements of design.
5. Art processes describe how an art is made.
software
A generic term used to refer to
applications, scripts and programs that
run on a device.

hardware
Refers to the external & internal devices and
equipment that enable you to perform major
functions such as input, output, storage,
communication, processing, and more.
 16 Best Logo Maker and Creation Tools (software)
Adobe Illustrator
Part of Adobe Creative Suite remains the kingpin of graphic design
software and for good reason. It packs a punch with a host of features
that give you control over every aspect of your logo design.
Logomaker
If your main logo priority is creating the design quickly, Logomaker
could be just what you need. Even those without any previous design
experience can create a brand new logo in minutes using this online
wizard.
Laughingbird
Like Logomaker, Laughingbird’s logo Creator requires minimal design
skills and investment with built-in templates and a reasonable one-
time price. Affordable and easy to use, Laughingbird is a great option
for those who want to quickly create a logo with a fun, less
conventional look
Logo Design Studio Pro
Logo Design Studio Pro comes with the rare combination of advanced
design tools and a reasonable price tag. With that said, its features
aren’t at the premium level of a tool like Adobe, so the designs look a
tad unpolished and bare compared to top brands’ logo.
Logo Yes
One of the simplest platforms features-wise on this list. With preset
graphic icons and fonts, the program allows you to create a basic logo
in no time.
Sothink
Offers a lot of customizability for a one-time, reasonable price. There
are plenty of features for creating a unique logo to fit your brand
image.
Designhill
Designhill logo maker is an ideal solution for someone who doesn’t
want to handle individual design choices but wants a lot of logo
options to choose from. With few customization options, Designhill is
best for those who have little design experience looking for a quick,
easy logo creator.
Canva
A graphic design is a tool website that’s used for logos as well as
many other design projects. It’s easy drag-and-drop editor along with
its sleek Login professional layouts make it a great choice for non-
designers and professionals.
Looka (formerly Logo Joy)
Looka combines your design preferences with Al to create a custom
logo. The program uses Al to determine what logo designs uses might
like based on their color, style, and icon preferences. Looka also offers
marketing asset design and website building capacities.
Hatchful
by Shopify When you’re on-the-go, Hatchful is
the ideal logomaker. Designed for mobile
devices, this app uses machine learning to create
brand assets for you
Squarespace
logo maker Offers a bare-bones logo creation tool. It’s
one of the simplest tools on this list, so it’s a great
choice for those with limited time or design skills.
Graphicsprings
Offers both ease and convenience along with a few advanced features.
You can easily create a logo in minutes, or you can spend more time
customizing and refining the logo if you’d like.
Tailor brands
Takes care of the work for you while still giving you plenty of
professional logo options.

Logoshi
Beyond generating logos from traditional inputs like color
preferences and business names. It will also generate logos from your
own sketch.
Logaster -Logaster’s strength is speed and convenience rather than
design capabilities.

Logo Design -If you’re looking for drag-and-drop features with the
flexibility of custom graphic design software, this one is for you.

In addition to this, simple and offline apps can be of use like

Microsoft Word, Microsoft PowerPoint, Microsoft Publisher, and
Photoshop.
 Hardware Tools

1. Quality pencils – give an artist the chance to find a brand that they
connect with.

2. Sketchbook is one of the most important things an artist can have. A

book with blank pages of drawing paper.
3. Quality Drawing Surfaces can be done on any surface, but the
quality of that surface is sometimes just as important as the medium
that it is used upon it.

3.1 The “Tooth” is the texture of the paper. Heavier textures will
produce lines that may appear “broken”, while smoother textures will
produce smoother lines and gradations of value.

3.2 Paper Weight – refers to how much a ream (500 sheets) of

paper weighs.
 3.3 Acid Free should not be yellow over time and is more resistant
to fading that can occur when exposed to UV light.
3.3.1 Drawing paper – medium tooth paper that is suited for
drawing with a variety of drawing media including graphite, charcoal
and colored pencils.

3.3.2 Charcoal Paper – heavier tooth paper that is lightweight –

almost semi-transparent. Excellent for creating texture.

3.3.3 Bristol Paper – smooth tooth paper that is heavier. This

paper is quite rigid and is excellent for creating smooth gradations of
value or detailed line work with ink.
4. Variety of erasers can be a great mark-making tool as well. Each
eraser creates a different mark and should be used as necessary
according to the specific drawing medium. Examples: Rubber,
Kneaded, Gum and vinyl or plastic eraser).

5. Pencil Sharpener is used to sharpen a quality pencil. Use a poor

quality sharpener and you could be out of a pencil in a matter of
moments
6. Charcoal or Conté provides a broader range of value and mark-
making than what’s possible with graphite. The manner in which marks
are made is different as well. It comes in both stick and pencil form.
Conté is similar to charcoal in richness of color. Charcoal is burnt
organic material, while conté is made of clay.

7. A Felt Tip Pen allow the artist to create a variety of marks. The tip of
the pen allows the artist to create a broad range of line quality.
8. Blending stumps/ Tortillions are essential for the artist wanting to
smudge or move material around on the surface.

9. Art Storage serves as storage of the artworks. Most popular is the

portfolio. You can buy or you can create on your own.
10. Art Material storage is a box filled with art materials.
10.1 Portable Container
10.2 Semi – Portable Container
10.3 Permanent stack
Resources
List the resources you used for your research:
• Source #1
• Source #2
• Source #3