Lesson 4 Statistics
Lesson 4 Statistics
Lesson 4 Statistics
Lesson 4
Business Analytics Applications/Tools
Analytics Using Spreadsheets
A Business Analytics tool, at its most basic, should be able to display data in tabular
form and enhance presentations with charts, graphs, and other visual elements.
To this end, a simple Spreadsheet application, like Microsoft Excel, can do the job. It is
bare bones and lacks some of the user-friendly features and automation found in
dedicated Business Analytics tools, but offers other benefits:
1. Due to its ubiquity (Excel in particular), it can be expected to be present in
almost any corporate environment.
2. Even if it is a little “simplistic” compared to dedicated tools, it is very robust. Good
reports can be achieved with a bit of time and effort.
3. Familiarity with it will help facilitate easier communication with the IT Team when
more complex data is needed.
4. Dedicated Business Analytics Tools usually have a feature to export their data
and/or results into Excel, so that they can be subject to other analyses or offer
interoperability between tools, or if the intended recipient has no access to the
dedicated tools.
Spreadsheet Basics –
Workbooks and Worksheets
The main file of a Spreadsheet Application is known as the
Workbook. When an “Excel File” is mentioned, it is referring to
the workbook. A workbook can contain multiple Worksheets.
These are individual “tabs” within the workbook that allows for
multiple analyses in any one given file.
Spreadsheet Basics – Formulas and Cells Spreadsheets work
simply by encoding data in individual cells, then processing said
data using formulas
Measures of Central Tendency
-Central tendency (or measure of central tendency) is a central or typical value for
a probability distribution.
-It may also be called a center or location of the distribution. Colloquially,
measures of central tendency are often called averages.
Measures of -It is “the statistical measure that identifies a single value as representative of an
entire distribution.”
Central -It aims to provide an accurate description of the entire data. It is the single value
that is most typical/representative of the collected data.
Tendency
The most common measures of central tendency are the arithmetic
mean, the median, and the mode. A middle tendency can be
calculated for either a finite set of values or for a theoretical
distribution, such as the normal distribution. Occasionally authors use
central tendency to denote "the tendency of quantitative data to
cluster around some central value."
1. Mean
The Arithmetic Mean is the sum of all measurements
divided by the number of observations. In other words,
this simply an “average” of the data. Calculating the
mean is very simple. You just add up all of the values and
divide by the number of observations in your dataset
2. Median - the middle value that separates the
higher half from the lower half of the data set.
The median and the mode are the only
measures of central tendency that can be used
for ordinal data, in which values are ranked
relative to each other but are not measured
absolutely.
This is the “midpoint” of our data set
3. Mode - the most frequent value in the data set.
This is the only central tendency measure that
can be used with nominal data, which have
purely qualitative category assignments.
4. Standard Deviation
squareroot of variance is the standard deviation , a
measure of how spread-out numbers are