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    Marketing Research

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    Saram Khan
    EcoGlow is launching a new sustainable LED lighting product. Their mission is to provide eco-friendly and energy efficient lighting that saves customers money. EcoGlow bulbs have a 10-year warranty and offer customizable colors controlled through an app. They plan to target environmentally conscious consumers and businesses seeking to reduce costs with versatile lighting options. EcoGlow will initially launch in aware regions and expand nationally in the first year.

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    Marketing Research

    Uploaded by

    Saram Khan
    14 views19 pages
    EcoGlow is launching a new sustainable LED lighting product. Their mission is to provide eco-friendly and energy efficient lighting that saves customers money. EcoGlow bulbs have a 10-year warranty and offer customizable colors controlled through an app. They plan to target environmentally conscious consumers and businesses seeking to reduce costs with versatile lighting options. EcoGlow will initially launch in aware regions and expand nationally in the first year.

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    EcoGlow is launching a new sustainable LED lighting product. Their mission is to provide eco-friendly and energy efficient lighting that saves customers money. EcoGlow bulbs have a 10-year warranty and offer customizable colors controlled through an app. They plan to target environmentally conscious consumers and businesses seeking to reduce costs with versatile lighting options. EcoGlow will initially launch in aware regions and expand nationally in the first year.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    14 views19 pages

    Marketing Research

    Uploaded by

    Saram Khan
    EcoGlow is launching a new sustainable LED lighting product. Their mission is to provide eco-friendly and energy efficient lighting that saves customers money. EcoGlow bulbs have a 10-year warranty and offer customizable colors controlled through an app. They plan to target environmentally conscious consumers and businesses seeking to reduce costs with versatile lighting options. EcoGlow will initially launch in aware regions and expand nationally in the first year.

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    Marketing Research

    Marketing Research For New Product Launching


    EcoGlow:
    Illuminating the Presenting By:
    •SHAHEER AHMAD
    Future with •JUNAID JAVAID
    Sustainable •MUHAMMAD HABIBULLAH

    Lighting
    AGENDA
    Introducing EcoGlow
    What Makes EcoGlow Unique?
    Objectives or Mission
    SWOT Analysis
    Pricing Strategy
    Targeted Audience
    Targeted Area
    Conclusion
    Introducing
    EcoGlow
    • Ladies and gentlemen, allow me to introduce you to EcoGlow
    - the revolutionary new product that is set to change the way
    we think about lighting. With its advanced technology and
    environmentally-friendly features, EcoGlow is the perfect
    solution for anyone who wants to save money on their energy
    bills while also reducing their carbon footprint.
    • What makes EcoGlow truly unique is its 10-year warranty,
    which guarantees that you will never have to replace your light
    bulbs again. This means that you can enjoy all the benefits of
    EcoGlow without having to worry about costly replacements or
    maintenance. So why wait? Try EcoGlow today and see the
    difference for yourself!
    Objectives
    •- Our mission at EcoGlow is to provide our
    customers with high-quality, eco-friendly lighting
    solutions that not only reduce their carbon footprint
    but also save them money in the long run.

    •- We aim to be a leader in the sustainable lighting


    industry by continuously innovating and improving
    our products to meet the evolving needs of our
    customers and the environment.
    Unique Selling Point (USP)

    Eco-Friendly Lighting:

    EcoGlow offers environmentally-


    friendly LED light bulbs.
    Unique Selling Point (USP)

    Energy Efficiency:

    Our bulbs provide exceptional energy


    efficiency, reducing electricity bills.
    Unique Selling Point (USP)

    Longevity:

    With a 10-year warranty, EcoGlow


    bulbs outlast competitors, saving
    money and reducing waste.
    Unique Selling Point (USP)

    Flexible Lighting Options:

    EcoGlow provides versatile LED light colors for


    different moods and occasions, controlled
    through a mobile app or voice assistance.
    SWOT Analysis

    Strengths:
    - Energy-efficient lighting
    - Exceptional longevity with a 10-year
    warranty
    - Customizable lighting options for various
    moods and settings
    SWOT Analysis

    Weaknesses:
    - Higher upfront cost compared to
    traditional bulbs
    SWOT Analysis

    Opportunities:
    - Growing eco-conscious market

    - Demand for sustainable and


    customizable lighting solutions
    SWOT Analysis

    Threats:

    - Competition from established brands in


    the lighting industry
    Pricing Strategy
    Competitive pricing with a focus on long-term savings

    Promotions and discounts for bulk purchases

    Loyalty programs for returning customers


    Targeted Audience

    Environmentally-conscious
    consumers

    Homeowners seeking energy-


    efficient and customizable
    lighting

    Businesses aiming to reduce


    operating costs with versatile
    lighting
    Targeted Area
    • Initially launching in environmentally-aware
    regions

    • Expanding nationally within the first year


    Conclusion

    • EcoGlow offers a sustainable lighting solution with exceptional energy


    efficiency, a 10-year warranty, and the added benefit of customizable LED
    light colors for different moods and occasions, all controlled through a
    mobile app or voice assistance.

    • By choosing EcoGlow, customers illuminate their homes while contributing


    to a greener planet and creating the perfect ambiance for any moment.
    Quiz/Cross
    Questioning

    • Any questions or requests for additional


    information?
    Thank you
    for your
    attention!

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