Typography Powerpoint

Typography
History of
typography
• 1504 Johannes Gutenberg was mentioned as
the inventor of typography.
• Important to any written messages:

Books, brands, web searches, party
invites, etc.
• the word Typography is derived from the

greek words "typos" and "graphein" which
mean "form or impression" and "to write".
• Typography with movable type was invented

in 11th century china from ceramic This Photo by Unknown author is licensed under CC BY-SA-NC.
materials, then to moveable wooden type,

then bronze type, then modern lead-
based movable type along with mechanical
printing press by Guttenberg.
Fads, trends and computing typesetting
COMPUTER TYPESETTING FADS AND TRENDS
• Characters are generated by computer • Typography fads come and go based on

and transferred to light sensitive popularity, eras and trends.
paper or film by pulses from a laser
beam or moving rays of light from a • Keeping up with trends can have a
stoboscopic source cathode-ray tube. positive impact on branding, can grab
readers attention and gain popularity.
• Type 3.0 is the wide adoption of
• Popular typefaces for 2023 are rich,
web typography and the mobile reading
bold 3D fonts.
experience.
• Popular typefaces in the 80's had
• Most significant change in evolution
extra graphical backgrounds and neon
of type creation and type use since
bright colors.
Gutenberg.
• Anyone can create content using

typographic decisions like font size,
alignment and postions.
What uses does typography have
in media?
The main purposes for typography in graphic
design and media is to promote visibility,
transparency, and to help communicate a message,
tone or feeling. A large part revolves around the
look, as we are drawn to visually attractive
designs. Examples are use in:
*Advertisements
*signs
*posters/brochures
*packaging/labeling
*book covers
*logos/trademarks
The role of Typography in media forms
THE WAY TEXT IS USED CAN
TYPOGRAPHY IN MEDIA IS USED DETERMINE HOW A PERSON
FOR MANY BENEFITS. THERE IS
WILL FEEL WHEN SEEING IT.
THE USE OF TYPEFACES AND THE
USE OF DISPLAY GRAPHICS
• Typefaces are used to determine or

set themes and moods. Used to
express meaning clearly
• Display graphics have less concern

for readability and more with color
and size or design of type
Types of topography in media forms.
• The type of typography used in certain forms of media is useful for telling or
conveying to audiences a certain message, it explains what they are reading and
why it is important.
• Different types can influence how readers or users process information and helps
to engage the consumers.
• Every form of media uses different looks, colors, shapes, sizes to appeal to who
they are trying to sell to or influence or teach etc.
Evaluating
typography in media
forms
• Social media uses typography as an art to
attempt to make posts more appealing
• Movie titles can communicate tone through

certain types of fonts, colors and text
• Advertisements and logos, aesthetic appeal

is important. want to convey a message so
will use eye catching images and text to
make it stand out and memorable
• Films will use certain types of typography ThePhoto by PhotoAuthor is licensed under CCYYSA.
in opening and closing titles to convey
some sort of emotion
Comparison between different examples of
typography in history
THE DIFFERENCES OF
GUTENBERGS PRINTING PRESS TYPEFACES IN HISTORY
• Allowed for the composition of • Roman typeface was created to try and
single glyphs into longer lines of make simpler letterforms to result in
text space saving to fit more text on a page
for smaller books
• More precise compared to wood
• Italic typefaces came was created to
carving types
save even more space for text to fit on
• Had higher durability and options pages, but is still used to emphasize
for a consistent aesthetic across a text
single font • Outline vector fonts were developed for
digital typefaces, resulting in smaller
file sizes and less computer memory
usage.

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Typography

• Important to any written messages:

• the word Typography is derived from the

• Typography with movable type was invented

materials, then to moveable wooden type,

COMPUTER TYPESETTING FADS AND TRENDS

• Characters are generated by computer • Typography fads come and go based on

• Anyone can create content using

• Typefaces are used to determine or

• Display graphics have less concern

• Movie titles can communicate tone through

• Advertisements and logos, aesthetic appeal

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