CFMOTO X DAY Guide

CFMOTO Brand Dept. April 2023

 | CFMOTO X DAY Guide 2

To all CFMOTO distributors and dealers:

This guide is created to give an outline of how to organize a CFMOTO X DAY for our
distributors and dealers all over the world as a reference. You can use it to check if anything
is missing from your event plan. Since the requirements and customer preferences differ from
country to country, please feel free to edit the guide based on local needs.

If you have any questions or suggestions about this guide, please contact our sales manager
or CFMOTO Brand Department (hannahli@cfmoto.com). We will continue to improve this
guide based on your feedback.
Contents | CFMOTO X DAY Guide 3

ontent
1.0 Background
1.1 Purpose: Why we need a CFMOTO X DAY? 4.0 Support
1.2 Definition: What is CFMOTO X DAY?
4.1 Support from Headquarters

2.0 Preparation
5.0 Appendix
2.1 Activities: What can we possibly provide?
2.2 Location: What is the suitable location? 5.1 Reference

2.3 Participants: Who will attend? 5.2 Material list

2.4 Product: How to choose and take care of 5.3 Visuals

them? 5.4 Media source

2.5 Material: How to dress up? 5.5 Press kit

3.0 Communication
3.1 Visuals: How does the event look like?
3.2 Content creation: How to make full use of the
event?
3.2 Communication plan: How to communicate?
Background | CFMOTO X DAY Guide 4

1.0
Background
Background | CFMOTO X DAY Guide 5

1.1 Purpose: Why we need a CFMOTO X DAY?

The fierce competition A chance to say thank A win-win cooperation for To enhance the exposure
demands us to pay more you to our users and CFMOTO HQ, distributors, of the CFMOTO brand and
attention to marketing partners with diverse and dealers to make an products, create
events to get more sales experiences. impact and increase sales, communities, and attract
leads. and a good opportunity for us potential users.
to learn and grow together.
 Background | Presentation name
6

1.2 Definition:
What is CFMOTO X DAY?

A small sales-oriented event that is held by CFMOTO

dealers, a chance for CFMOTO users and potential
users to try CFMOTO lineups especially test rides on
new products, and an opportunity for dealers to
promote the product and get more sales leads.
Normally CFMOTO X DAY is a half-day or one-day
event, and it can be held whenever the dealer needs
it.

The name of “X” can be any word: DEMO, FAMILY,

TRAIL, ADVENTURE, Tour, EXPERIENCE,
FARMING, FIELDS, etc. It depends on what kind of
events the dealer wants.
*For your better understanding, we have some examples for
your reference. For details please check Appendix 5.1
Reference.
Preparation | CFMOTO X DAY Guide 7

2.0
Preparation
Preparation | CFMOTO X DAY Guide 8

2.1 Activities: What can we possibly provide?*

CFMOTO DEMO DAY
CFMOTO FAMILY DAY
CFMOTO EXPERIENCE DAY

 Training  Training
 Demo ride/Test ride/Touring  Demo ride/Test ride
 Service station  The challenge for youth or/and kids
 Vendor/Traders  Family-friendly competitions/games
 Sharing session (children and parents can play
 Delivery ceremony together)
 Raffle  …...
 ……

*There are many themes for CFMOTO X DAY, and each theme can have different kinds of activities. In this guide, we take
“CFMOTO DEMO DAY”, “CFMOTO EXPERIENCE DAY”, and “CFMOTO FAMILY DAY” as some references.
Preparation | CFMOTO X DAY Guide 9

Activities

Demo ride/Test ride/touring Service station Vendor/Traders Championship

Product display (outdoor/indoor) Delivery ceremony Raffle Training

 Preparation | CFMOTO X DAY Guide 10

Tips: how to attract more participants and promote our products?

Promotion before the DAY on your social media/store/other social

channels to stimulate the interest of potential participants; invite
Raffles, training, and service stations are good activities to attract users to
users and their families and friends; invite local media, riding
come and enjoy the service. For example, the participant can enjoy free
community (if any), and influencers of local users (KOC).
maintenance on that DAY.

Make sure your salesman are available during the event to answer
questions and introduce the products. Give special discounts to the
participants. For example, users can get special discount if they
purchase on that day; or they can get rebate if the person he A delivery ceremony can mark a great moment for our users, show our
recommends buy the our products. The more people he attitude to them, and enhance their feeling of belonging to CFMOTO. The
recommends, the more rebate he will get. delivery ceremony for a group of users will help to create riding communities.
Preparation | CFMOTO X DAY Guide 11

2.2 Location: What is the suitable location?

The selection of location is based on the theme of the event. Generally, we would suggest finding
a location with both indoor and outdoor areas. It would be great if the location has off-road areas
for a better product experience.

Square Off-road areas (parks, hills, mountains, experience centers, etc.)

Preparation | CFMOTO DAY Guide 12

2.3 Participants: Who will attend?

• Local CFMOTO owners

• People who are interested in CFMOTO
(potential users)
• Local media/influencers/riding communities
• Their families, friends, and pets 
 Preparation | CFMOTO X DAY Guide 13

2.4 Products: How to choose and take care of them?

Highlight the models you If possible please Provide gear, apparel, Take care of vehicle Get a team to set up a
want to promote most, or provide the full parts and accessories transport, load & service team/station for
the models users and product line-up to (this is a good chance to unload vehicle maintenance,
media are very interested make sure the promote these cleaning, fix and other
by increasing the exposure participants have the merchandize) possible accidents
of the model and opportunity to try every
organizing more activities model
 Preparation | CFMOTO X DAY Guide 14

2.5 Materials: How to dress up?

Entrance Information desk Outdoor/indoor product display

Gate, board, flags,

banners, posters, Board, brochures, schedule, Tent, posters, flags, tower, etc.
seats, etc. banners, posters, etc.

Test ride/tour//championship Service station

Banners, flags, logs, boards, podium, etc. Tent, flags, banners, etc.
Preparation | CFMOTO X DAY Guide 15

Marketing materials list*

Outdoor/indoor product exhibition area

CFMOTO Tent (code: 701110-00645) CFMOTO Banner Flag CFMOTO Feather Flag Frame Banners
(code: 701110-00646) (code: 701110-00647) (code: 701110-00530)

Non-woven Bag
(code: 701110-00651) Vertical Paper Tote Bag
(code: 701110-00649)

Inflatable Gate Horizontal Paper Tote Bag

Inflatable Column
(code_US: 701110-00632 (code: 701110-00650)
(code_US: 701110-00634
code_EU: 701110-00633) code_EU: 701110-00635)

*All the materials above are available for order on DMS. For more information, please check Appendix 5.2 Material list.
We will keep creating more marketing materials soon.
Communication | CFMOTO X DAY Guide 16

3.0
Communication
Communication | CFMOTO DAY Guide 17

3.1 Visuals: How does the event look like?

Examples of CFMOTO X DAY Logo*

Communication | CFMOTO X DAY Guide 18

Sample of key visual board Sample of teaser poster

These samples are only for your reference. Background pictures and texts are editable. We would suggest using action pictures and group riding
pictures as the background pictures. Please feel free to modify the posters based on your needs. We will continue to create more visual materials
in the near future. If you have any feedback, please let us know.

To get the open files of the logo and posters, please check Appendix 5.3 visuals
Communication | CFMOTO X DAY Guide 19

3.1 Content creation: How to make full use of the event?

Content creation is the key for any event. High-quality pictures/videos will dramatically increase the
exposure of event. Below are some tips for your reference:

1) We strongly recommend finding professional

3) Try to encourage the participants to post on social
photographers to produce high-quality and
media by giving them small gifts (stickers, badges,
refined pictures and videos. People are willing to
etc.)
post and share nice pictures and videos.

4) Post and share official videos and pictures with

participants IN TIME, local media/influencers in
2) If possible, we strongly recommend doing PRE- particular (if any).
SHOOT, and better to shoot some nice pictures with
vehicles and people on the location in advance as
5) Take nice photos for the participants while they are
Plan B, in case the weather or the pictures taken on
driving; people are willing to post nice pictures of
that DAY are not satisfying.
themselves to “show off”.
 Communication | CFMOTO X DAY Guide 20

3.2 Communication plan: how to communicate?

Preparation Pre-Communication CFMOTO X DAY After-Communication
(few months before the DAY) (few days before the DAY) (After the DAY)

• Make a clear implementation plan

• Find a proper location
• Prepare participants list and invite
them to attend the event • Release pictures & • Collect and post excellent

• Prepare digital & physical videos during the feedback/reviews/articles/p

• branding materials, including • Pre-shoot (if any) DAY osts/content created by the
product information, brochures, • Release teaser posters, • Update visuals with participants
flags, banners, posters, etc. pictures, and videos on the participants • Calculate the reach and
• Get vehicles, gear, parts, and other social media • Start campaigns with exposure of the event
merchandise ready hashtags such as • Prepare a brief event report
• Prepare the gifts and rewards for
#CFMOTOXDAY if necessary
participants
• Prepare a press kit for the media (if
any)
 Communication | CFMOTO X DAY Guide 21

3.2 Communication plan: how to communicate?

Preparation
(a few months before the DAY)

• Make a clear implementation plan

• Find a proper location High-quality pictures and videos Prepare the participants list to invite them about one month before
• Prepare participants list and invite produced by professional the DAY, and prepare promotional material (posters, photos, text
people to attend the event photographers is a great help for information about products, press kit). For media, information is
• Prepare digital & physical communication. very important. When inviting media, remember to provide some
• branding materials, including promotional material, like a press kit, to let them know more

product information, brochures, information about the event. For more information about the media
source and press kit, please Appendix 5.4 Media source and
flags, banners, posters, etc.
Appendix 5.5 Press kit.
• Get vehicles, gear, parts, and other
merchandise ready
It’s important to confirm the models
• Prepare the gifts and rewards for If you have enough budget, preparing small gifts for
for the DAY in the early stage. The
participants every participant would be a good idea. The gift could
location, activities, and promotion
• Prepare a press kit for the media (if be CFMOTO stickers, badge, bag, or other CFMOTO
materials are all related to the
merchandise.
any) vehicle selected.
 Communication | CFMOTO X DAY Guide 22

3.2 Communication plan: how to communicate?

Pre-Communication CFMOTO DAY
(one week before the DAY)

• Release pictures & Communication is the key. For

videos during the one thing, the content created by

DAY pre-shoot can be used as The participants are willing to

teasers to stimulate the interest share pictures and videos during
• Update visual
• Pre-shoot of the public and the participants. or right after the event. It will get
content with the
• Release teaser posters, For another thing, pictures and less exposure if we post the
participants and videos from pre-shoot can be content after the event is finished.
pictures, and videos on
headquarters, used as supplementary content Please remember to update high-
social media
especially the media for the event, to make sure we quality and refined visual content

• Start campaigns with have enough high-quality visual with all concerned parties, as well
content. as post on your social media.
a hashtag such as
#CFMOTOXDAY
 Communication | CFMOTO X DAY Guide 23

3.2 Communication plan: how to communicate?

After-Communication
(after the DAY)

• Collect and post excellent

feedback/reviews/articles/p
osts/content created by the From the feedback and reviews, For every event, it’s essential to
participants we can learn the actual feeling of deliver a report to summarize

• Calculate the reach and the market and users. It’s also a everything about the event as a
good way to increase event reference for the next events and
exposure of the event
exposure by posting or reposting to analyze the communication
• Prepare an event report
the content created by the data of the event.
participants.
Support | CFMOTO X DAY Guide 24

4.0
Support
Support | CFMOTO X DAY Guide 25

4.1 Supports from Headquarters*

Financial support Material/gear/apparel support Communication support

* For detailed information please contact with our sales manager. The support varies based on the event and market
requirement.
Appendix | CFMOTO X DAY Guide 26

5.0
Appendix
Appendix | CFMOTO X DAY Guide 27

5.1 Reference

Notes:
These examples are just for your reference. You may get inspired from their ideas, activities,
facilities, and set-ups for CFMOTO X DAY. The implementation of local CFMOTO X DAY is
based on your marketing plan, local requirements, market preference, budget, etc.
Appendix | CFMOTO X DAY Guide 28

Reference – Polaris DEMO DAY

Appendix | CFMOTO X DAY Guide 29

Reference – CAN-AM DEMO DAY

Appendix | CFMOTO X DAY Guide 30

Reference – KTM DEMO DAY

Appendix | CFMOTO X DAY Guide 31

Reference – possible accident

Detail matters! It’s essential to consider everything and avoid accidents as much as possible.
Below is an accident recently happened during a delivery ceremony of a Yamaha dealer.

Main stage of the delivery ceremony The billboard behind the bikes suddenly fell over and caused damage to the bikes.
Communication | CFMOTO X DAY Guide 32

5.2 Material list

Marketing materials_202303.pdf
Communication | CFMOTO X DAY Guide 33

5.3 Visuals

The jpg and open files for these visuals are uploaded to the CFMOTO Download Center together with this guide. Please log in and download all the files:
Brand → CFMOTO X DAY guide → open files → design files.

Please feel free to edit the poster (pictures & text) based on your needs. If you have any questions, please let us know.
Communication | CFMOTO X DAY Guide 34

5.4 Media source

• Traditional media (print media, broadcast media, etc.)

• New media (digital media, such as influencers, Internet celebrities, YouTubers, KOL, etc. )

• Media from powersports industry (ATV/Side-by-side industry, off-road vehicle, automobile, motorcycle, etc.)
• Media from the non-powersports industry (photography, fashion, etc.)

• Media from your own media pool (it’s important to build your own media pool and keep in touch with them
now and then)
• Local media/KOL/KOC
• Media contact you by themselves
Communication | CFMOTO X DAY Guide 35

5.5 Press kit for media

• Product • Event • Corporate

 Product pictures (studio/action pictures)  Pictures & videos created during the  Corporate introduction
 Product brochure/sheet/specifications event  Corporate brochure
 Product videos  Official newsletter of the event  Corporate video
 | CFMOTO X DAY Guide 36

Thank
You