MARKETING

STRATEGIES OF
BMW AND
MERCEDES
BENZ
Here is where your presentation begins
ABOUT THE
PRODUCT
Do you know what helps you make your
point clear?
Lists like this one:

⬩ They’re simple
⬩ You can organize your ideas clearly
⬩ You’ll never forget to buy milk!

And the most important thing: the

audience won’t miss the point of your
presentation ever again
MARKETING MIX
OF
MERCEDES
BENZ
PRODUCT MIX
Mercedes Benz has been associated with cars, buses,
coaches, and trucks known for their luxurious nature.
Mercedes-Benz is known for its innovation,
advanced technology, and constant research keeping
its products known as the number one known for its
luxury, safety and powerful engine.

⬩ Low carbon emissions

⬩ First automaker to introduce automatic braking
systems (ABS), airbags, and pretensions
⬩ Known for its durability and good driving
performance
In the new generation , it has sedan, SUV and true
luxury i.e. Maybach S-class
 PRICE MIX
The company deals in a niche segment where the
customer is more concerned with the value they
are getting on the product more than anything
else is.

⬩ High-priced luxury car brand

⬩ 14 car models currently ranging from INR
21,49,000 to 7,68,00,000.
⬩ In foreign markets , prices range from $
30,000 to $ 100,000

Therefore, the pricing strategy of the company is ​

one of the premium pricing strategies based on its
characteristics and competition.
PLACE MIX
Mercedes’ worldwide reach shows the strong place &
distribution strategy of the company which has also
helped it in building its brand image.

⬩ Manufactures cars across continents.

⬩ Main markets are China, Asia Pacific, Europe,
Germany, North America etc.
⬩ The company tries to provide an aura through its
stores for customers to give them a sense of
luxury
PROMOTION
MIX
Mercedes Benz has, over the years, found it
necessary to expand the market to include younger
consumers. Another marketing strategy employed
is its decision to slice prices and make the product
more affordable to consumers.

⬩ Measures to support weaker markets based

on the extent of regional unit sales.
⬩ Improved its after-sales services

According to a survey conducted among potential

customers between the ages of 21 and 29, about
59% of customers have a satisfactory view of the
brand, and only half of them are willing to buy
Mercedes cars.
MARKETING MIX
OF
BMW
PRODUCT MIX
In product strategy, the company is focusing on
safety, improved efficiency, innovative product, and
maintaining luxury and premium standards in the
market. The product strategy of BMW includes
premium sedans, sports cars ad SUVs.

⬩ Always premium and are shown as a status

symbol.
⬩ Manufacture personalized goods as well as
standard goods.
⬩ Manufactures motorcycles and bicycles for
certain markets.

Earlier, the company was focusing on luxury and

style, but over the years, safety, efficiency, and
reliability became important in the product offering.
PRICE MIX
BMW is a premium priced car and motorcycles
company. Prices of BMW cars can vary by a
great deal, depending upon which series, model
or extras the buyer intends on purchasing.

⬩ Premium Pricing
⬩ Pricing helps create the “Want” feeling
⬩ High cost of marketing to maintain brand
image
⬩ Ranging from INR 46 lakhs to 2.55 Cr.

BMW offers various loan deals and repayment

methods to help those who wish to spread the
cost, and has hundreds of dealerships and
showrooms word wide.
PLACE MIX
BMW has highly skilled people working for them in
all areas, from mechanics to customer helpline staff.
BMW has manufacturing facilities in many different
countries.

⬩ Does not go through automobile distributors, but

directly appoints showroom dealers,
⬩ In India, Chennai is the manufacturing hub for
the company.
⬩ The maximum output capacity to manufacture
cars is 11,000 units per year. There is a spare part
centre too in Mumbai.
PROMOTION
MIX
The company has been promoting its brand with the
most amazing commercials, print ads, and online
advertisements. This has made them the world’s most
reputed brand in 2012, as per Forbes
⬩ Company relies on pull strategy more than push
strategy
⬩ Markets its product in all the channels of marketing
⬩ Ads focus on both, the looks and the engine and the
technology

It focuses on customer delight and the purchase of a car is

almost always accompanied by gifting a few memorable
moments to the customer for the purchase of the car.
Marketing Strategy of Mercedes Benz

Reflects Sensitivity on Combines Data

Gender Issues With Style

Foregrounds Personality Goes Big In Promoting

In Advertising Big Features
 Marketing Strategy of BMW

Artistic Approaches Ambassador and proud

and Creativity is a presenters of latest
must technologies

Using Guest stars in

Content Marketing
Marketing Campaign
MARKET SHARE
 SWOT Analysis
STRENGTHS WEAKNESSES
Blue is the colour of Yellow is the color of
the clear sky and the gold, butter and ripe
deep sea lemons

Black is the color of

ebony and of outer White is the color of
space milk and fresh snow
OPPORTUNITIES THREATS

20
 SWOT Analysis
STRENGTHS WEAKNESSES
Blue is the colour of Yellow is the color of
the clear sky and the gold, butter and ripe
deep sea lemons

Black is the color of

ebony and of outer White is the color of
space milk and fresh snow
OPPORTUNITIES THREATS

21
CONTENTS OF THIS TEMPLATE
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 TABLE OF CONTENTS
ABOUT US CONTENT PLAN
01 You can describe the topic of the 04 You can describe the topic of the
section here section here

MK ANALYSIS BUDGET
02 You can describe the topic of the 05 You can describe the topic of the
section here section here
GOAL &
STRATEGY KPI OVERVIEW
03 You can describe the topic of the 06 You can describe the topic of the
section here section here
01
ABOUT THE
PROJECT
You can enter a subtitle here
if you need it
“This is a quote, words full of
wisdom that someone
important said and can make
the reader get inspired.”

—SOMEONE FAMOUS
 Hello!
I am Jayden Smith
I am here because I love to give
presentations.
You can find me at @username

26
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27
 Project Management Infographics

Mercury Neptune
Mercury is the closest Neptune is the farthest
planet to the Sun and the planet from the Sun and the
smallest one fourth-largest

4P’s

Saturn Earth
Despite being red, Mars is Earth is the third planet
a cold place full of iron from the Sun and the only
oxide dust one that harbors life
Marketing Mix of Mercedes Benz

Product Price

4P’s

Place Promotion
MARKETING MIX
OF
MERCEDES
BENZ
 OUR COMPANY
You can give here a brief description of the topic
you want to talk about. For example, if you want
to talk about Mercury, you can say that it’s the
smallest planet in the entire Solar System
 MARKET SHARE
13% 44%
JUPITER NEPTUNE
Jupiter is the biggest planet Neptune is very far away
of them all from the Sun

4% 39%
SATURN MERCURY
Saturn is not the only planet Mercury is the smallest
with rings planet of them all

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
LOCATIONS
MERCURY
It’s the closest planet to the Sun and
the smallest in the Solar System

MARS
It’s full of iron oxide dust, which
gives the planet its reddish cast
A PICTURE IS WORTH A
THOUSAND WORDS
 CORE CUSTOMER AUDIENCE
THE SUPERIOR THE MOST CHARACTERISTIC
EXPERIENCE
TYPE A 55%
Mars Saturn
TYPE B 35%
TYPE C 10%

DESIRABLE FEATURES
60% 40%
Mars is full of Saturn is the Premium Customer Innovative
iron oxide dust ringed planet amenities experience technology
COMPETITOR ANALYSIS

STRENGTHS WEAKNESSES
⬩ You can list your competitor’s ⬩ You can list your competitor’s
strengths here weaknesses here
⬩ You can list your competitor’s ⬩ You can list your competitor’s
strengths here weaknesses here
⬩ You can list your competitor’s ⬩ You can list your competitor’s
strengths here weaknesses here
 MARKET SEGMENTATION

40% 35% 25%

BABY
BOOMERS MILLENNIALS GEN XERS
Mercury is the smallest Venus is the second planet Despite being red, Mars is
planet of them all from the Sun actually a cold place
 OUR GOALS

MERCURY VENUS
Mercury is the closest planet to the Sun and Venus has a beautiful name and is the second
the smallest one in the Solar System—it’s planet from the Sun. It’s hot and has a
only a bit larger than the Moon poisonous atmosphere
 WHAT SETS US APART?

MERCURY VENUS MARS

It’s the closest planet to Venus has a beautiful Despite being red, Mars
the Sun and the smallest name and is the second is actually a cold place.
in the Solar System planet from the Sun It’s full of iron oxide
dust
TO REINFORCE THE
CONCEPT, TRY
USING AN IMAGE
Images reveal large amounts of data, so
remember: use an image instead of a long text.
Your audience will appreciate it
AWESOME
WORDS
 STRATEGY

STEP 1 STEP 2
Jupiter is the biggest planet Venus is the second planet
in the Solar System from the Sun

STEP 4 STEP 3
Saturn is a gas giant and has Despite being red, Mars is a
several rings very cold place
 PRODUCT DESCRIPTION

Solid

High-quality
EXTERIOR INTERIOR
⬩ Write the product features here ⬩ Write the product features here
⬩ Write the product features here ⬩ Write the product features here
⬩ Write the product features here ⬩ Write the product features here Ergonomic
 PRICING
BASIC PRO PREMIUM

⬩ Write the text here ⬩ Write the text here ⬩ Write the text here
⬩ Write the text here ⬩ Write the text here ⬩ Write the text here
⬩ Write the text here ⬩ Write the text here ⬩ Write the text here

$1M $8M $9M

 DISTRIBUTION CHANNELS
MANUFACTURER

Wholesaler Wholesaler

Retailers Retailers

Consumer Consumer Consumer

 MEDIA PROMOTION
MULTIMEDI
A PRESS MOBILE APP
Mercury is the closest Venus is the second Mars is actually a very
planet to the Sun planet from the Sun cold place

DIGITAL PODCAST TELEVISION

Jupiter is the biggest Saturn is composed of Neptune is the farthest
planet of them all hydrogen and helium planet from the Sun
150,000
Big numbers catch your audience’s attention
 9h 55m 23s
Jupiter's rotation period

333,000.000
The Sun’s mass compared to Earth’s

386,000 km
Distance between Earth and the Moon
 ADVERTISING CAMPAIGN 1
ORGANIC
MARKETING BUDGET

$15,000
GOALS DESCRIPTION
⬩ You can list your goals here Venus has a beautiful name and is
⬩ You can list your goals here the second planet from the Sun. It’s
⬩ You can list your goals here the second-brightest natural object in
⬩ You can list your goals here the night sky after the Moon
 ADVERTISING CAMPAIGN 2
CHANNEL Billboards, television & radio

BUDGET $90,000
GOALS ⬩ You can list your goals here
⬩ You can list your goals here
⬩ You can list your goals here
⬩ You can list your goals here

DESCRIPTION Venus has a beautiful name and is

the second planet from the Sun
 PREDICTED REACH
+2,000
JUPITER
Jupiter is the biggest
planet of them all

+900
SATURN
Saturn is a gas giant and
has several rings

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 PR OUTREACH
MEDIA CHANNELS KEY MESSAGES
SOCIAL MEDIA
“Venus is extremely hot, even
Mercury is the smallest planet 1 more than Mercury”
in the Solar System

TELEVISION 2 “Earth is the third planet from the

Sun and harbors life”
Despite being red, Mars is
actually a cold place
MAIN GOALS
PRINT MEDIA
Jupiter 57%
Neptune is the fourth-largest
planet in the Solar System Saturn 80%
 BUDGET ALLOCATION

ITEMS QTY. PRICE TOTAL

Venus 10 $200K $2M

Mars 90 $100K $9M

Jupiter 80 $200K $16M

Saturn 50 $300K $15M

Neptune 40 $200K $8M

 OUR TEAM

You can speak a bit about You can speak a bit about You can speak a bit about
this person here this person here this person here

JENNA DOE TIMMY JIMMY BILLY BONES

 TIMELINE
PHASE 1 PHASE 2 PHASE 3 PHASE 4

NEPTUNE MERCURY VENUS JUPITER

It’s the farthest It’s the closest It’s the second It’s the biggest
planet from the Sun planet to the Sun planet from the Sun planet of them all
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