Performance Analysis

Trending Analytics

1
 Building today’s networks is hard.
Simply rolling out ‘fatter’ pipes will
leave you in the dust.

©2018
©2018Sandvine
Sandvine 2
What’s the market saying?
A new generation of network users has higher expectations.

©2018 Sandvine Proprietary 3

Performance Analysis
Overview
A new generation of network users has higher expectations about what they expect from their service providers.
It is vital that network operators understand the network’s performance through metrics including key
performance indicators (KPIs) and key quality indicators (KQIs).

Performance Analysis solution must provide

1. End-to-end Network Visibility
2. Application Awareness
3. Subscriber & QoE Awareness
4. Proactive - before customer impact
5. Help in RCA

Source: Telecoms.com Intelligence

©2018 Sandvine Proprietary

Understand your network

Is my network Where and when is my

under attack? network congested?

How much encryption How are my routing

exists on my network? relationships performing?

©2018 Sandvine
©2018 SandvineProprietary 5
Get to know your subscribers

What’s their quality

of experience?

What are their What devices are How data-hungry

favorite apps? they using? are they?

©2018 Sandvine
©2018 SandvineProprietary 6
 7

Data visibility and accuracy are our core building blocks for value delivery.
Our Foundation
Our network intelligence powers mission critical systems.

In the drivers seat, heading towards 0% unknown traffic by providing

Our Philosophy frequent signature updates and machine learning approaches to dealing with
encrypted traffic.

Provide the broadest solution area breadth and use case depth with DPI
Our Value based middleware to help our customers maximize their OPEX savings
opportunity within their infrastructure investments.

©2017 Sandvine
Business Intelligence enables Analytics
Our foundation: be ahead of the rest, with the right data

Traffic Classification Metrics and KPI’s Powerful Data Solutions

Broad, deep recognition for Going beyond the bytes, Powerful dashboards tell you
even encrypted services. through metrics that reflect a the story and allow you to drill
subscribers experience on your down to per subscriber level.
Enriched insights into what
network.
matters for your business; Real-time data feeds to enable
devices, OS, Location, Key performance indicators that your big data systems.
subscribers, service plan… measures your networks ability
to deliver services .
Custome
r
Requests
Play
Fraud
Store
Crawler
Crawler
iTunes
Crawler

Probe Blogs &

Data Forums

Partners 3rd Party

Feeds

©2018 Sandvine Proprietary 8

Bringing the data foundation together
Solutions that fit your needs and enable you to succeed

Flexible Data Open

Export and Structured
agile report Enriched
generation Data

Automation
with action
orientated data
High accuracy
Domain with KPI’s that
Expertise are relevant
and actionable

©2018 Sandvine Proprietary

Sandvine - Making Sense of Big Data
Move the needle with the right data

Hard to combine Report agility Need Data

Poor data quality
data requirements Einstein

Refined data with Machine Learning NextGen front end; Simple Schema,
high granularity; and AI capable; limitless ways to open access;
opportunities to solutions for new interact and
innovate in the field insights visualize

©2018 Sandvine Proprietary

A single platform delivers a wide portfolio of solutions
Sandvine delivers more than 30 use cases (with ~20 innovation UCs in process)

Analytics Network Revenue Revenue Network Regulatory

Optimization Generation Assurance Security Compliance
Take the guesswork Contain costs, Grow revenue by Get paid fairly for the Protect your network Keep up with
out of managing preserve QoE, and rapidly deploying data and services and its users regulations, quickly
your network improve efficiency innovative services you deliver from online threats and cost-effectively
• Performance and • Fair Usage and Congestion • Zero-Rating and • Interconnect Bypass • User Threat • Regulatory Quality
Operational Monitoring Management Application-Based Plans Fraud Management Monitoring
• Video Streaming • Sponsored Data
• Service and Subscriber • Video and Television • Network Threat • Regulatory Voice-over-
Management • Advanced Data Services
Monitoring • Heavy User Management Fraud Management Management IP Management
• Performance Analysis • Advanced Roaming • Data Revenue Leakage • Security Monitoring • Regulatory Traffic
• Wholesale and Peering Link
• Capacity Planning Management Services Monitoring Management
• Carrier-Grade NAT • Engagement
Analysis • Data Fraud • Regulatory Data
• Traffic Steering/Diversion • IMS Voice and VoLTE
• User Behavior and Management Retention
• TCP Optimization Services
Demographic Analysis • Parental Control
• Mobile Data Management
• Office and Site Data
Management

Business value built on a ‘philosophy of zero unknown traffic’ unmatched visibility of your network activity

©2018 Sandvine Confidential

Proprietary
A single platform delivers a wide portfolio of solutions
Sandvine delivers more than 30 use cases (with ~20 innovation UCs in process)

Analytics Network Revenue Revenue Network Regulatory

Optimization Generation Assurance Security Compliance
Take the guesswork Contain costs, Grow revenue by Get paid fairly for the Protect your network Keep up with
out of managing preserve QoE, and rapidly deploying data and services and its users regulations, quickly
your network improve efficiency innovative services you deliver from online threats and cost-effectively
• Performance and • Fair Usage and Congestion • Zero-Rating and • Interconnect Bypass • User Threat • Regulatory Quality
Operational Monitoring Management Application-Based Plans Fraud Management Monitoring
• Video Streaming • Sponsored Data
• Service and Subscriber • Video and Television • Network Threat • Regulatory Voice-over-
Management • Advanced Data Services
Monitoring • Heavy User Management Fraud Management Management IP Management
• Performance Analysis • Advanced Roaming • Data Revenue Leakage • Security Monitoring • Regulatory Traffic
• Wholesale and Peering Link
• Capacity Planning Management Services Monitoring Management
• Carrier-Grade NAT • Engagement
Analysis • Data Fraud • Regulatory Data
• Traffic Steering/Diversion • IMS Voice and VoLTE
• User Behavior and Management Retention
• TCP Optimization Services
Demographic Analysis • Parental Control
• Mobile Data Management
• Office and Site Data
Management

Business value built on a ‘philosophy of zero unknown traffic’ unmatched visibility of your network activity

©2018 Sandvine Confidential

Proprietary
Sample Customers By Use Cases
Deployed across the world with Network Operators

Analytics Network Revenue Revenue Network Regulatory

Optimization Generation Assurance Security Compliance

©2018 Sandvine Proprietary 13

 Trending Analysis
Make the right strategic choices, informed by using
advanced reporting and exploratory analytics to
understand the network's past, present, and future

©2018 Sandvine
Trending Analysis
Insights you need to make informed strategic and tactical decisions
User Behavior and
Performance Analysis Capacity Planning
Demographic Analysis
Closely monitor and analyze Using detailed network insights Develop a comprehensive
quality metrics and KPIs to plan for the smart network of understanding of customers
understand the performance the future. and to unlock monetization
trends of critical services, opportunities.
network users, and applications

©2018 Sandvine Proprietary

 Performance Analysis
Providing clarity and insight, performance analysis
enables operators to look more broadly at their
business and to link network metrics with evolving
customer needs and expectations

©2018 Sandvine
Performance Analysis

A new generation of network users have a higher expectations about what they expect from their service providers
It is vital that network operators understand the network’s performance through metrics including key performance
indicators (KPIs) and key quality indicators (KQIs).

Using these metrics and other raw measurements enables network operators to understand network performance for:
— Crucial network services
— Applications used on the network
— Network elements
— Individual customers

©2018 Sandvine Proprietary 17

Performance Analysis
Performance management of critical services, network users, and applications

Why should you care? Key Technologies

Network operators face immense pressure to Weekly Signature Updates
deliver high quality services; with a new
generation of user with ever higher Real-time high granular KQI data
expectations, operators need to understand High performance enabling full coverage
their customer experience on their network monitoring in virtualized package.
Who really cares?
Customer Care
Network Operations Our Value Proposition
Network Engineering
Sandvine’s Performance Analysis solution
What value does this bring? Analytics enables accurate detection of quality
degradations for Over-The-Top broadband
Churn Reduction services and provides actionable intelligence
Differentiated customer experience with break down to root cause.
Improved subscriber Quality of Experience

©2018 Sandvine Proprietary

How do we help with understanding Network Performance?
Powerful metrics that combine detailed measurements into unique quality scores

Quality of Service Quality of Experience

Network’s Capacity to deliver As experience by the subscriber

©2018 Sandvine Proprietary 19

Performance Analysis
Network Demands to deliver services to your customers
Application Type Throughput Latency Loss
Needs short bursts of download Packet Loss can lead to slow
Web performance
High latency leads to slow page load times
page load times.
- High latency is not usually a concern except
Sustained throughput delivers Less sensitive to loss unless it
Video good quality
for initial loading of video
affects throughput
- High jitter leads to blackout or jerky video
Needs short bursts of High latency can slow interactive sharing Packet Loss can slow interactive
Social Media download/upload performance experience sharing experience

Sustained bursts of upload

Upload performance
N/A N/A

Sustained bursts of download

Download performance
N/A N/A

- High latency leads to poor voice experience

Some loss can be tolerated, high
Voice Low throughput requirements - High jitter leads to choppy voice or
loss leads to perceived latency
temporary loss of voice experience

©2018 Sandvine Proprietary

Performance Analysis
Our unique value prop – How Sandvine can change the game for you!
Improve Subscriber Experience Increase Operational Efficiency
Quickly isolate end-user issues to problematic Reduce customer care volume, time-to-resolution
network elements, access / Internet connectivity, and truck rolls
congestion, core services, or applications
Send automated alerts when network quality issue
Closely monitor network qualities across seven is detected
popular application categories for each subscriber
Improve troubleshooting capabilities at both
aggregate and individual subscriber levels
Ensure Network and Service Availability Optimize Service Delivery
Analysis of worst performing network nodes Monitors network delivery across seven popular
application categories
Detecting overloaded or outlier nodes
Identify service delivery problems on specific
Recognize persistent, chronic site issues network elements or network locations
Identify under/over-utilized network elements

©2018 Sandvine Proprietary

Network Performance Analytics
Trending on network performance over time (Dashboards)

Web Browsing Score Heat Map Video Streaming Score Heat Map

©2018 Sandvine Proprietary

Network Performance Analysis
Application and CDN Performance

Understand how performance

metrics vary by user service
plan, by device, by application,
by network location, by software
(e.g, operating system), and
more factors.

How are your investments in

CDN’s and caches helping
deliver services your customers
care about?

©2018 Sandvine Proprietary

Network Performance Analysis
How are network assets performing?

How are your network assets

delivering services to your
customers?

Where do you have excess

capacity and how do you
monetize around that?

©2018 Sandvine Proprietary

Network Performance Analysis
Is your network performing where you customers are?

Where and through which

access technology are your
customers using your services?

How are your existing assets

delivering these services in
areas your customers care
about?

©2018 Sandvine Proprietary

Network Performance Analysis
Is your ne

Where and through which

access technology are your
customers using your services?

How are your existing assets

delivering these services in
areas your customers care
about?

©2018 Sandvine Proprietary

©2018 Sandvine Proprietary 27
©2018 Sandvine Proprietary 28
©2018 Sandvine Proprietary 29
Network Performance Analysis
How is your connection to the world performing?
Applications View
BGP AP Map

WiFi Location Map

©2018 Sandvine Proprietary

Sandvines Network Performance Analysis
The Pillars of Understanding your netowork

Access Network Characterization Utilization Level Network Availability

Integrates with access network elements Monitors peak utilization, throughput, Monitors key network functions to gauge
to obtain topology awareness and last- latency, retransmissions, loss, and jitter. network and service availability. Critical
mile KPIs, including signal strength and Utilization from Internet circuits, access IP services such as DHCP, DNS,
signal-to-noise ratio, topology changes controllers, and APs are tracked and RADIUS, and Diameter are analyzed on
such as WiFi clients moving to new APs compared against historical norm to an individual transaction basis to help
are tracked. detect abnormal conditions and diagnose root cause of customer issues.
performance degradations. Operational status of network nodes,
WAN connections, and Internet circuits
are examined to detect outages.

Application Scoring Per-User Scoring Reporting

Scores each network location based on Each subscriber is assigned a composite Off the shelf tools for reporting and
its ability to deliver seven types of QoE score that is cross-referenced with monitoring network issues or custom
popular application categories. signaling and control plane events to development using data management
uncover issues where the network may and science with Big Data setup
appear healthy but user experience is
deteriorated.

©2018 Sandvine Proprietary