Entrepreneurship and Small Business CHAPTER 5

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Entrepreneurship and Small

Business

Chapter 5
Entrepreneurship
• A business started by
someone who satisfies a
need for a good/service.
• 1990’s online businesses
soared
• Virtual business or dot-com
company operates online
– 1995 Amazon.com started as
online book store…now a
leader as an online e-tailer
Entrepreneur
• A person who recognizes a
business opportunity and
organizes, manages, and
assumes the risks of a business
enterprise with the intent of
increasing the market value of
the business.
• Take-charge, self-directed
people
• Risk taker
Entrepreneur
• Every year thousands of
entrepreneurs start
businesses
• Many are successful but
remain small
• Many of these businesses
will fail within a few years
• Others will go on to become
large corporations
Advantages of an Entrepreneurship
• Satisfaction from
taking a risk and
becoming a success
• Showing expertise
and skills
• Working from home
• Gaining Profit
Disadvantages of an Entrepreneurship
• Risk that they may
fail
• Total responsibility
for the business
• Long hours
• Financial risk
Small Business
• Defines Small Business – an independently
owned business that usually has the owner as
its manager
– Serves a limited geographic area
– Employees fewer than 500 people
– Not dominate in its industry
– Most business in USA are small business –25 million
– Employee 50% of total workforce
– Generates more than half the nation’s income
– Principle source of new jobs
– Account for 38% of jobs in high technology
Advantages of Small Business
• Easier to form than large
businesses
– Require licenses for operation
– Buildings meet zoning
requirements
• Being the Boss
– Make your own decisions
• Opportunity to offer
services large companies
cannot offer
– Respond quickly to customer’s
needs
Disadvantages of Small Business
• Your responsible for decisions
made
• Create a feeling of loneliness
• Long hours
• About 4 out of 5 fail in their
first five years
– Don’t work enough hours
– Overprice or underprice products
– Little or no experience
– Trends and styles change
– Lack managerial skills needed
– Inadequate financial planning
Preparing for your Own Business
• Analyze what you want to do
and find a way to do it…. Ask
yourself questions
– What will I produce?
– Who are my main competitors?
– Why is my product needed?
– How much will product cost to produce?
– How many people will I need to run the
business?
– What facilities will I need?
– What licenses, permits, or other legal
documents do I need?
– How much money do I need to get
started?
Preparing for your Own Business
• Careful planning from the
beginning
– Develop a BUSINESS
PLAN –a written
description of a new
business venture that
describes all aspects of
the business
– Essential for potential
investors and banks for
start-up funds
Business Plan
1. Summary
1-3 pages overview of the BP
2. Company Description
Type of business (manufacturing, retail or service and product
provided)
3. Product –Service section – describe types
4. Marketing Plan
Likely customers and details of competition, marketing strategies,
types and location of advertising
5. Legal Plan –how you will organize business
6. Management plan/Operation plan
Key personnel and their expertise/experience
Specify the company’s daily operations, facilities, overall personnel, materials,
and processing requirements
7. Financial plan
Company’s needs and projected revenues, costs, and profits

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